The document outlines the secrets to the success of a multi-family recycling program in Culver City. The four secrets are: 1) Make recycling easy by offering free pickup, assessments, and replacement bins. 2) Make recycling free to encourage participation. 3) Recruit champions in the community to promote the program. 4) Use attractive, consistent, and educational materials to inform residents about recycling. As a result of these strategies, the program saw increases in recycling rates and decreases in contamination.

1. Recycling Success The Secrets of Our

2. Approach Outreach: ology We use our unique Outreach:ology approach that combines research based findings and creative solutions to create effective communication strategies that lead to behavior change. Presented by +

3. Social Norm Research shows that social norms are the most powerful motivator for behavior change. With the Culver City Multi-Family Recycling Program, we set out to create a recycling social norm in Culver City ! Presented by

4. Secret #1: Make It Easy Presented by

5. FREE Services Free Pick-up Free Assessment Free Materials Free Bin Replacement Secret # 2 : Make It FREE Presented by

6. Secret # 3 : Find Champions to Support the Project Sharon Brown, President of the French Quarter HOA Presented by

7. Use C hampions to S peak A bout the P roject Presented by

8. Use C hampions to S peak A bout the P roject Presented by Sharon Brown Greg Rainer Diane Rossiter

10. Results Tonnage increased 7.3% from April 2011 to October 2011! We surpassed our goal by 71%, reaching 3,420 units! Contamination rate dropped from 19.6% to 8.4%! Presented by