wwm innovation

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Combine authentic ethnographic research and insights with input from relevant makers (designers, etc.) to affect NPD. I proposed this to a big name research firm who wasn't ready for it so now I'm going to do it myself with all the resources I have built up over the past 15 years.

Business

Innovates

principles tools combined
minds
™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

principles

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Super-users Thought Leaders Early Adopters

Buzz words to describe those that set trends or influence others.

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Works great for communication that flows

from top to bottom
In situations where there is a hierarchy of influence

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Ongoing Conversations
We live in a world of stories. Stories are what
lead to community. Community is sustainable
business.

Conversation Core Truths

Deeper Revelations Marketplace Relevance

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

We live in a socially networked world of
stories where crowd-sourcing, peer-to-peer
and a web of loyalties have disturbed
hierarchies of influence

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Expanded Ethnography

tools

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Sterile
Cold
Artificial

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Observation

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

And participation

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Entering the natural habitat

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

adapting to surroundings

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Immersing Yourself

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Gaining insider information

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Exploring emerging and unmet needs

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

What I say
What I do

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Find out how people live with existing
products

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

You never know what you will learn.

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Test developing theory

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Revise as you go

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Innovation

New Product Development
/
Mining Business Opportunity

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

The world is changing so rapidly

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Innovation is a seed sown through

exchanges.

An idea builds, transforms, spreads.

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

What I didn’t know I needed

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Involve the Makers

combined
minds
™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Makers

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

Stop straddling the fence and merge know-
how from the research for brands and
advertising with NPD

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

WWM
• Connect with consumers
• Connect with Design Professionals
• Mediate the conversation
• Steward Solutions, Creative Ideas,
Implementation

™ Chauncey Zalkin 2010-2011
All Rights Reserved. Do not use without permission.
www.whatwomenmake.com

The document describes the transition of Formspring's social graph infrastructure from a MySQL and Memcache system to a Cassandra database. It discusses the scaling issues they faced with high growth, including slow queries and out of memory errors. Formspring built a social graph using Python, Cassandra, Pycassa and Thrift to model following, followers, blocks and blockers. They iteratively loaded user data into Cassandra and migrated reads and writes from MySQL to the new Cassandra cluster. This allowed their "Ask Followers" feature to scale to support 14k queries per minute for following counts and 40k queries for follower counts during peak times.

Great Workplaces Are Built, Not Born: The Role of Learning and Development

Human Capital Media

Every organizational function has a shared, yet unique role in building a great workplace — one that fosters employee innovation and effort, commitment and cooperation. Learning and development ensures that people have the language, the best practices and the support needed to build a great workplace in every department, under every manager and supervisor. Benchmarking and best practices from Fortune’s 100 Best Companies to Work for annual list — such as Umpqua Bank, Google, Genentech, QuikTrip and Quicken Loans — are the basis for this conversation with Michael Burchell and Jennifer Robin, authors of The Great Workplace. Join them as they share lessons and insights into the unique and special opportunity that L&D holds in shaping a great workplace culture.

Create Your Elevator Pitch - Pat Drew and Ivy Exec

Ivy Exec

Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make. No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments. In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn: - How to communicate your value in a compelling way in 20 seconds. - Four key questions to answer, to engage anyone anywhere, anytime – in YOU! - To craft, practice and perfect your own Elevator Pitch. - How do to make yourself interesting, memorable and start the conversation, which will open doors for you. Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia. Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.

Startups, Tech and Rock 'n' Roll

iFusion Marketing

This document summarizes a talk given by Jacqui Chew on startups, technology, and networking. The talk was hosted by SG Geek Girls and Amazon Web Services in Singapore. Chew discussed recent startup ecosystem rankings and statistics on startup funding and success rates. She also provided tips for startups to attract talent through networking and leveraging local resources like meetups, investors, and coworking spaces. Examples of successful startup founders and principles like pivoting and minimum viable products were also mentioned.

WHEEBOX

WHEE is a movement and development community that aims to change the way people learn and prepare for their careers. It builds exhaustive, researched profiles for individuals and analyzes their strengths and weaknesses. WHEE then suggests training to improve areas of weakness and matches individuals to the best job openings based on their profile. Members are encouraged to challenge themselves, create their own identity, and build their own community within WHEE.

Unleash your potential

iEvolve

Innovative entrepreneurship - Noorderlingen

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The document summarizes key concepts from a workshop on innovative entrepreneurship and effectuation. It discusses how startups differ from companies in that they search for a repeatable business model, and how effectuation focuses on imagining new possibilities with given resources rather than predicting the future. The document also covers customer development processes, designing minimum viable products to test assumptions, and the importance of validating learnings through real-world tests rather than just discussions or planning.

Final Version Of My Talk Ziona

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The document discusses creativity, innovation, and social entrepreneurship. It touches on several key points including having a moral responsibility to help others with excess resources, pursuing opportunities while being kind, and facilitating positive change by inspiring others. The author reflects on their experiences founding social networks and non-profits, and discusses stages of starting new initiatives including gathering ideas, building teams, and gaining professional advice.

Entrepreneur with over 18+ years of experience in learning & development and training. Proven experience in managing corporate training requirements in IT skills, domain skills and soft-skills. Bastian has been the driving force to expand the organizations activities and form Skillwise Group. The group now consisting for Skillwise Consulting the flagship company. Skillwise Academy, Skillwise Language Labs and Skillwise Assessments have branched out from Skillwise Consulting to focus on specific market need emphasizing on skill development in areas on behavior, attitude, communication and language proficiency. Having established oneself in the learning & development arena and with vast expertise in technical skills, domain skills, process skills and soft-skills helped the company foray into staffing and recruitment by opening Skillwise Staffing LLC in Delaware US.to select the right candidates for our existing global clientele. Bastian also started Skillwise Foundation helped channelize the effort towards philanthropic activity in developing underprivileged through education, placement services, forming self-help group and leadership development. Specialties: • Kirk Patrick Four Level Evaluation • Leadership • Corporate Training & Virtual Class • Content Development & e-Learning • Career Development and Management • Public Speaking and Facilitation

Building startup teams for the win Mei_Lu

Mei Lu

Title: Building Your Startup Team for the Win No matter how great an idea you have, the fate of your startup ultimately depends on the people on your team. We all know that recruiting and developing talent is not an easy task. To make things even more challenging, since every startup and its team are unique, what works for other startups may not apply to yours. We will take a look at the entire process of building a high performing team, from recruitment, retention, to development. It will help you think through how to approach this most important aspect of your startup and know that you're assembling the right team to make your startup a success. Takeaways: • Have a holistic view on building a high performing startup team • Gain clarity in your people strategy • Understand the guiding principles of identifying the right people for your startup • Know how to help your team do their best work • Develop your own team building approach

The Web Is Your Church's New Front Door (LTE 2011)

churchjuice

The document provides tips for churches on developing an effective website presence. It emphasizes that simply having a website is not enough and outlines strategies for integrating the website into an overall communications strategy, focusing content on visitors and members, keeping information updated, using stories and multimedia, prioritizing design and usability, and optimizing the site for search engines and mobile users. Key recommendations include defining the website mission and goals, committing resources, avoiding overload, helping visitors learn about the church, and keeping the site design and content authentic to the church's voice.

Future Focus For Females, working for an international company

Cene Global Media

The document discusses skills needed for women to succeed in international business. It covers topics like diversity, adaptability, attitude, ability, and motivation. International employers seek these qualities in employees. The workshop agenda includes discussing Botswana's growing economy and opportunities for international employment. Developing abilities through study, practice and teaching others is advised. Maintaining a positive attitude even when others don't is important. Adaptability, assertiveness, integrity and accountability are emphasized as valuable qualities for the international workplace.

The Rise of the DEO (Maria Giudice)

Autodesk

This document discusses building the next generation of creative leaders and the rise of the Design Executive Officer (DEO). It defines the DEO as a hybrid strategic business executive and creative problem solver who puts design at the center of the company. The document provides a seven step toolkit for how to build creative leadership, including changing mindsets to see design as change, prioritizing people over machines, sharing power through a "we not me" approach, championing creative culture, embracing failure early, continuously iterating and evolving, and leading by authentic example.

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Sdec 2011 ask_watchlisten_svt

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The document summarizes key points from a book about improving the customer experience. It discusses how companies can better understand customer needs by asking customers questions, observing how they use products, and listening to their feedback. The document also provides a case study of how a company called Skinit used these techniques like iterative design reviews to improve their product and significantly increase conversion rates. It emphasizes the importance of involving customers early in the design process and being willing to change designs based on what customers say, not just assumptions or guesses by the company.

Ask, Watch and Listen

Sean Tyne

The document summarizes key points from Sean Van Tyne's book on improving the customer experience. It discusses asking customers for feedback early and often during the product development process. It describes a case study of how Skinit used iterative design reviews with customers to improve the conversion rate of its photo customization tool by 350%. The document emphasizes observing customers to understand why they do things, as analytics only show what people do. It argues companies should involve customers from the start to discover what is truly meaningful to them.

Tacoma-Pierce County Health Department: Facilitation Training

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This document appears to be about facilitation training materials from an organization called wonful consulting. It includes various facilitation techniques and protocols for structuring group conversations, such as the Mad Tea Party, 25/10, Purpose-to-Products, Celebrity Interview, Critical Uncertainties, Liquid Courage, Heard Seen Respected, What So What Now What, and Retro. It also lists credits to other frameworks and thinkers that influenced wonful's approach. At the end it provides contact information for wonful consulting.

Tommy Seah Interviewing techniques and Fraud Investigation

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The document discusses interviewing techniques for investigations. It covers preparing for an interview, engaging with and explaining things to the interviewee, obtaining their full account, and potentially challenging their account. Specific techniques discussed include the introductory statement approach, participatory accusation, and identifying different types of liars. The overall goal of an interview is to gather accurate information in a way that puts the interviewee at ease through effective communication and questioning skills.

Speakers for Events Profile

Joseph Abraham

www.speakersforevents.com is an organization that connects speaking needs with service providers like speakers. It allows people to market themselves, find needs, and network. The process involves a need being identified, speakers being mapped to meet that need, and an event being held where the speaker delivers their service and is paid. People prefer the site for its easy search functionality, flexibility in event structures, and ability to facilitate collaborative learning communities.

Become an Influential Tester: Learn How to Be Heard

TechWell

As a tester, are you frustrated that no one listens to you? Are you finding bugs and having them ignored? Are you worried that the development process and product quality aren’t as good as they should be? Jane Fraser shares ways to help you be heard―ways to position yourself as a leader within your organization, ways to increase your influence, and ways to report bugs to get them fixed. In this interactive session, Jane leads you to a better understanding of how to be heard in your organization. Learn how to tailor your defect reports depending on who makes the decisions and their area of focus—customer, budget, or design. These details help you determine how to position your defect for action. Through real life examples, Jane shows you how to become a more influential tester.

Jason Mesut - Tactics for Amplifying the Strategic Value of Design

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Tvc testing a lonely voice from those who create advertisements

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The document discusses issues with common practices in advertising testing and provides recommendations for improvement. It argues that overt conscious responses from testing are misleading and behavior is a better indicator of effectiveness. Research should be used to gain insights, not tweak executions, and should consider the long-term role of advertising in enhancing a brand's sales. Testing approaches should account for unconscious decision-making and emotions, and agencies should discuss creative work thoroughly to aid research.

How to Prepare for Millennial Recruiting

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Storytelling for Talent Brand | InDemand 2014

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JackWelchInterview

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Jack Welch was the legendary CEO who led GE to immense success over two decades. In this interview, Welch discusses his management philosophies and strategies that contributed to GE's growth. He emphasizes building great teams, being candid with employees, and getting the best ideas from everyone. Welch also provides advice for advancing one's career, such as asking for feedback, taking on tough assignments, and overdelivering on responsibilities. The interview covers Welch's new book on getting an "real-life MBA" and practical career advice.

The Alliance: How to Hire talent in the Networked Age

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The document discusses a presentation titled "The Alliance: How to Hire Talent in the Networked Age". The presentation will discuss how the traditional employer-employee relationship is broken and propose treating employees as "allies on a tour of duty" rather than as family or free agents. It will also cover how to recruit, manage and retain entrepreneurial talent in today's digital world. The presentation will be given by Chris Yeh, author of "The Alliance", and Chip Joyce, CEO of Allied Talent, and will explore how to align employees' values with the company and use alumni networks to hire talent.

Trends in Nonprofit Website Design

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The document discusses how social media has become integrated into both personal and professional lives. It notes that people now spend twice as much time on social networking than emailing. The document also discusses how social media can be used for content marketing and brand building, and the importance of engaging audiences and sharing content across different social media platforms. It promotes setting up an automated social media strategy and hiring an expert to help manage a business's social media presence.

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The document discusses trends in natural and sustainable consumer products. It notes the growth of organic foods and consumer interest in transparency. Companies are focusing on sustainability in their products, packaging, and operations. New companies are launching natural products, while some are expanding their sustainable offerings. The market for green products is growing across all retail platforms.

Women in Design - 1st edition - What Women Make Debut LDF 2010

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This document describes What Women Make, an organization that showcases and celebrates female makers from around the world, including designers, entrepreneurs, innovators, and artisans. It introduces several designers and artists who will be featured in What Women Make's debut at London Design Week 2010. Background is provided on the founder Chauncey Zalkin and details about the event venue and partners.

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A teen ethnography I did for truth anti-tobacco while at Crispin Porter + Bogusky, exploring media habits of 11-17 year olds from across the U.S.. The insights hold true today, and are just amplified that much more. Contact me to quickly recruit and implement innovative imagination-tapping digital ethnographies for branding, product, service, and business development. Also to develop a crowd source for ongoing connectivity.

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Lifestyle brand concept / first strategy - From the kernel of an idea regarding the allure of ancient Japan as a relevant jumping off point for a modern lifestyle brand - to deep research in the back alleys of Kyoto and Tokyo, this is an overview of where contemporary values meet ancient Japan for a fresh approach to lifestyle and design. Followed up by an article for brandchannel.com - 'fresh brand ideas from ancient japan'.

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Chauncey Zalkin is a freelance writer, brand strategist, and ethnographer currently based in Barcelona. She founded the trend-focused website Girl on the Street in 1999 and has since worked as a senior brand strategist and resident trends expert for several advertising agencies. Her work involves researching cultural trends through first-hand experiences and providing strategic insights for brands. She regularly speaks at conferences and writes for various publications.

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wwm innovation

3. A decade of ethnography, brand strategy, and insights for businesses large and small + evolving principles take into account new factors There is no longer one point of contact. One ‘single idea’ that makes a brand. Crowd-creation Real products Peer In the marketplace Dialogue Behaving ways you can’t determine ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

5. Super-users Thought Leaders Early Adopters Buzz words to describe those that set trends or influence others. ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

6. Works great for communication that flows from top to bottom In situations where there is a hierarchy of influence ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

7. Ongoing Conversations We live in a world of stories. Stories are what lead to community. Community is sustainable business. Conversation Core Truths Deeper Revelations Marketplace Relevance ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

8. We live in a socially networked world of stories where crowd-sourcing, peer-to-peer and a web of loyalties have disturbed hierarchies of influence ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

10. Traditional Focus Groups

33. Cultural Insights from ethnography focused on potential target + Design Thinking from ethnography focused on designers, makers, engineers + Years blogging, moving from culture to culture, senior brand strategy in ad agencies = Robust, Innovative Products, Services, Processes, Brands and Stories ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

34. Stop straddling the fence and merge know- how from the research for brands and advertising with NPD ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

35. How it works ethnography Client Discover: workshops Explore Question Internally and Challenge: Externally. Are we Brief on asking the right business Deﬁne: question. Are we open challenge Hypothesis (possible ways we to solving the problem can work with client npd or brand) in various ways? Start Select Panel of Designers / Engineers / Makers Engage, Foster Community, Involve Inno t vate T es Deﬁne Path Forward ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

36. WWM • Connect with consumers • Connect with Design Professionals • Mediate the conversation • Steward Solutions, Creative Ideas, Implementation ™ Chauncey Zalkin 2010-2011 All Rights Reserved. Do not use without permission. www.whatwomenmake.com

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