Culture in the digital age
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The document discusses several theories related to culture and media in the digital age: The two step flow model explains how opinion leaders influence others, while cultivation theory suggests that repeated media messages can shape thoughts and opinions over time. Postmodernism and uses and gratification theory explore how people can craft online personas and curate their media diets to find communities that match their identities and interests. Reception theory addresses how audiences actively make meaning by agreeing, negotiating, or opposing the messages they encounter.
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The Uses and Gratifications model is an audience theory that justifies why people spend time engaging with certain types of media. It classifies audience motivations into 4 categories: personal identity, information, entertainment, and social integration. The model suggests people use media to reinforce personal values, learn, be entertained through escape or relaxation, and connect with others for understanding, belonging, and interaction.
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Uses and gratifications theory focuses on why people use media and what people gain from media use, rather than how media affects people. It recognizes that people can have varied responses to and interpretations of media. Some benefits people seek from media include information, entertainment, social interaction, and personal identity. Specific gratifications identified include escape from problems, learning, social interaction, and emotional release.
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Uses and gratifications theory focuses on why people use media and what people gain from media use, rather than how media affects people. It recognizes that people can have varied responses to and interpretations of media. Some benefits people seek from media include information, entertainment, social interaction, and personal identity. Specific gratifications identified include escape from problems, learning, social interaction, and emotional release.
notes (1).docx
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory posits that repeated media messages can influence people's views of reality.
3) Uses and gratification theory explores how people use media to fulfill needs like entertainment and social connection.
4) Reception theory examines how audiences interpret messages through preferred, negotiated, or oppositional readings.
Notes
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory proposes that repeated media messages can influence people's views of reality.
3) Uses and gratification theory examines how people use media to fulfill needs like entertainment and social connection.
4) Reception theory explores how audiences can have preferred, negotiated, or oppositional readings of media messages.
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Uses and gratifications theory focuses on why people use media and what people gain from media use, rather than how media affects people. It recognizes that people can have varied responses to and interpretations of media. Some benefits people seek from media include information, entertainment, social interaction, and personal identity. Specific gratifications identified include escape from problems, learning, social interaction, and emotional release.
notes (1).docx
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory posits that repeated media messages can influence people's views of reality.
3) Uses and gratification theory explores how people use media to fulfill needs like entertainment and social connection.
4) Reception theory examines how audiences interpret messages through preferred, negotiated, or oppositional readings.
Notes
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1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory proposes that repeated media messages can influence people's views of reality.
3) Uses and gratification theory examines how people use media to fulfill needs like entertainment and social connection.
4) Reception theory explores how audiences can have preferred, negotiated, or oppositional readings of media messages.
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The hypodermic needle theory suggests that media directly injects beliefs into passive audiences. However, this has been disproven as audiences are affected differently by media and can reject messages. Audiences are also aware of media attempts to influence them and make their own choices in media selection and interpretation based on needs like information, identity, and entertainment. The two-step flow theory further shows that opinions are influenced when people discuss media with others like opinion leaders.
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The document discusses several theories about how audiences interact with and are influenced by media texts. It describes the hypodermic syringe model which views audiences as passive and easily manipulated masses. It also outlines cultivation theory which suggests that repeated exposure to certain themes or issues can shape audiences' views over time. Additionally, it discusses uses and gratifications theory which sees audiences as active in choosing media content to fulfill specific needs or gratifications.
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1. Digital culture allows people to develop identities through online mediums like social networks, where users can identify with groups, categorize themselves, and compare to others.
2. Online activities allow users to create multiple identities to express parts of themselves or create idealized identities not possible offline.
3. As society digitizes, the line between reality and the digital world blurs, shaping how people define themselves through online surveillance and self-monitoring on sites like blogs and social networks.
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- Emos
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Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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