Culture geek 2018 mar dixon
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Talk from #CultureGeek 2018 SOCIAL MEDIA IN THE MARKETING ROOM WITH THE METRICS ROPE
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Culture geek 2018 mar dixon
- 1. Mar Dixon @MarDixon mar@mardixon.com Museums, Trends & Social/Digital Media Also Known As Why Social Matters
- 2. CultureThemes Money Long Faces Seeing a potential outlet @Mardixon
- 3. @Mardixon
- 4. Word of the Year! Bye bye
- 5. The objective: #MuseumSelfie was simple: share a selfie you took with art/objects.
- 6. @Mardixon
- 7. @Mardixon
- 8. @Mardixon
- 9. @Mardixon
- 11. @Mardixon
- 17. @Mardixon
- 22. @Mardixon
- 32. Each has it’s own audience • Twitter is great for cultural campaigns • Facebook is still incredibly popular but metrics make it ha rd for people to find you • Instagram is the fastest growing platform Instagram is own by Facebook
- 33. Scheduling – pros and cons Pros: Can help ensure there is content during the day Cons: Not social – how can broadcast be social? Pros: Great for reminders of events Cons: Always check trends on the day to make sure it’s not a negative
- 34. It is like me being elsewhere but playing a tape of my reading something out in a room o f people. Not social. Deaf to others. Out of step - I can't read the room, I don't know what is going on. What I read out could be wholly inappropriate. – Linda Spurdle, Birmingham Museums
- 36. Trend: Shift from Academia to Emotive
- 38. Make it Go VIral
- 40. Publishing
- 43. Follow People MuseumNext - @MuseumNext Bloggers & Shares business.instagram.com People who reach out to have conversations @cmccrudden @activrightbrain
- 44. @Mardixon
- 45. COMMUNITIES
- 46. CultureThemes Engage People Museums look and use new tools Builds Communities via hashtag @Mardixo
- 47. Science Museum - Autism
- 48. Garage Museum of Contemporary Art – Visually Impaired
- 49. LIVE STREAM Can’t put lipstick on a pig – Bad content is bad content if live or not!
- 50. Livestream should be done at a time that works best for audience, not always staff • Is the live stream of interest? This is NOT about marketing – this is sharing and being responsive to those taking part during (and leaving questions/remarks after). • Content should be interesting • Person(s) should have a bit of a personality. Some of the most knowledgeable people are not very good on screen sadly
- 51. https://www.facebook.com/roy alontariomuseum/videos/1015 5660660198147/ Great examples – W Ryan Dodge @wrdodger Royal Ontario Museum Digital Engagement Strategist - Introduces himself first so it’s SOCIAL - Curator or person he is filming introduces themselves - Does a run through before but mainly unscripted
- 53. A nation stays alive when its culture stays alive. ~National Museum in Kabul @Mardixon /
Editor's Notes
- Talk on social media: AskACurator, MuseumSelfie, LoveTheatreDay Why Twitter, Instagram and Facebook are important. Why scheduling is ok but should also be responsive. Looking at trends for the day and seeing what you can pick up on. Why stats and metric don't matter - I know it's a killer but with so many algorithm changes its vital to be engaging rather than worry about numbers. Using Livestream
- http://knowyourmeme.com/
- https://www.stedavies.com/social-media-algorithms-guide/
- If ar or vr is answer/solution why? Why not 360 or high res? What advantage will this give you?
- https://quartzy.qz.com/1212385/instagram-is-killing-the-way-we-experience-art/
- https://business.instagram.com/blog/creating-compelling-ads-in-instagram-stories/