This document discusses using social media for professional development. It begins by outlining reasons to use social media for continuing professional development and addressing concerns or barriers. It then provides tips for finding relevant people and information on social media, how to approach learning through social media, current trends in social media use, and personal branding using social media. Throughout, it includes quotes and hashtags #SocMed4PD to guide the discussion.
4. • Why social media for cpd?
• Concerns/barriers
• Finding (the right) people and information
• Learning
• Trends
• Personal branding
#SocMed4PD
5. Lianne Howard-Dace
Fundraiser, Feminist, Chatter-box, Girl Guide. Charity
champion and digital enthusiast. Lover of cakes, crafts
and vintage crockery...(views my own)
@LianneHD
#SocMed4PD
6. Lesley Pinder
Fundraiser / Digital wannabe / Trustee / Member of
Elite Cycling Racing Team. Often going round and
round in circles at Herne Hill Velodrome.
@Skipinder
#SocMed4PD
7. Lisa Clavering
Fledgling fundraiser; feisty female; sometimes fickle;
often flippant; Londoner; chatterbox. Nascent runner.
Views my own, of course
@LisaClavering
#SocMed4PD
10. “How can you squander even one more day not
taking advantage of the greatest shifts of our
generation? How dare you settle for less when
the world has made it so easy for you to be
remarkable?”
- Seth Godin
#SocMed4PD
14. #SocMed4PD
Top Tips
Dip your toe in the water
Think about what you want to achieve
Remember, it takes time to build your network
Mix on and offline
22. #SocMed4PD
Top Tips
Don’t be afraid to give it a go
Make sure you are clear about your boundaries
and your organisations
Find allies
Don’t be a d*** ( copyright @lirazelf)
33. “It is critical that you never stop aggressively learning
your craft. The sector's needs change, techniques
improve, and new thought leaders emerge everyday
with ideas that will improve our quest to make the
world a better place.”
Rosetta Thurman & Trista Harris
#SocMed4PD
35. The one thing I've discovered about social media is
that people love answering questions. In fact, it
sometimes feels like at any given moment, millions of
people are online who have been waiting for exactly
the question you fire off.
Susan Orlean
#SocMed4PD
36. #SocMed4PD
Top Tips
There's no such thing as a silly question
Focus on the sector but look wider as well
Think about what you can teach others, not just
what you can learn from them
Social media is a leveller
41. #SocMed4PD
85% believe that standalone digital or social media
marketing agencies will disappear.
“This next generation of marketing leaders clearly
have a strong point of view on the future they will
shape and create. It's clear to them that questions
of silos and channels don't exist. They are agnostic
about channel or medium.”
Anne Pflimlin, MediaSchool Group
h
ttp://www.thedrum.com/news/2013/05/20/85-think-stand-alone-social-media-and-digital-
42. #SocMed4PD
Top Tips
Social media is not going away. Don't be left
behind
Think about ways you can use social media
personally and professionally
Don't pigeon hole yourself
48. #SocMed4PD
Top Tips
Do be yourself – but know your boundaries
Think about your filters
Google yourself and see what you find
At the very least keep your LinkedIn profile
up-to-date
The internet and social media is huge! Online only would be lonely but it's a powerful tool Can be hard to know where to start
We're not doing step by step but key tips for fundraisers Were collating the info from this session on to a storify and we've already included some good how tos Who uses soc med for cpd? Tweets? Has linked in? Blogs?
These are the areas
Quick intro to self and how social media has helped you
Quick intro to self and how social media has helped you
Quick intro to self and how social media has helped you
There's lots of distractions online BUT there is useful stuff out there
From a book called Guerrilla Marketing for Home-Based Businesses but think it applies to us as well – as individuals as well as orgs Market competitive – don't want to be left behind
Twitter map - growing
Joining conversation – reaching out not just stream of consciousness 2 ears and one mouth – listen but do speak as well -
Inspiration – keeping up to date with latest thinking
Give it a go!
What is your orgs policy?
Copied this slide again – to re-emphasise how bewlidering social media can be. Where do you start? Tip would be – dive in, start with a personal account not connected to your work.
Concerns around saying the wrong thing – not just as an organisation but as an individual working for an organisation. Find out what your organisations policy is on staff using personal social media accounts. If they don’t have one, put together one. Doesn’t have to be complex
Quote from unmarketing on how to make sure you don’t say stupid things online. Your tweets are never your own.
Silos in your organisation
Social media is held on by the comms/digital team and they won’t let it go
NO interest in social media
Give it a go!
Ask people what their concerns woudl be?
Twitter has over 200 million regular users, sending between 400-500 million tweets a day Pinterest has around 49 million users Linked in has around 225 million users A lot of people sharing A lot of content being created Know what you want to get out of it and focus in
Social media has opened up the pathway to more information than ever before It gives you an opportunity to get closer to what’s happening. To hear about new ideas or campaigns sooner. To understand what’s happening in your sector – and relevant ideas and innovations in the wider world, that may be relevant So where do you start?
Start small – find people you respect in the sector on Twitter and follow them. See who they engage with – who are they following, who are they replying to? Twitter in particular is a great place for crossing streams – people link to their other online content (Pinterest, Instagram etc) Join LinkedIn groups and drop in now and again to see what’s being discussed There are people doing this for you – Fundraising Detective, SOFII round ups… Ask people! BUT -
Don’t make the mistake of treating social channels as purely an info download portal. Engage – share things that interest you, reply to people’s content. Don’t just take – make sure you’re striking a balance and this will help you build relationships with people The clue’s in the name – SOCIAL.
Take time to understand the basics of how your chosen platforms work. Hashtags – used across lots of channels and coming soon to Facebook – to sort content and search by keywords Many Twitter apps allow you to sort the people you follow into lists – so you can see your work-related stuff all together, your friends in another list, and your news updates (eg) in another. Using favourites on Twitter isn’t quite like “liking” on FB – you can refer back to the list of your favourites – so it can be used as a bookmark list to save things for reading down the line Make sure you are a real person – have a photo on your account, etc – people will engage with you more if you are making an effort!
Way we learn changing
Online can't replace actually going to conferences etc but you can follow a talk in US which you could never afford to go to
Comes from education sector Not just recognised experts – everyone has something to teach you and you have things to teach them
MSc – LinkedIn really engaged people
Major trend – employers are using social media to screen their candidates (more of importance of online brand from Lucy later!) Similarily, you can use social media to find your job too.
Key to encouraging next generation of givers - Peer to peer, multichannel, e-mail and website.
Charities are using social media more and more not only to fundraise but to communicate with their donors.
Increasingly – non-digital fundraising jobs are including digital and social media awareness as a desirable or an essential in the job spec. Just a straw poll of some Fundraising roles on guardian shows this. Especially amongst fundraising manager roles and community, events and supporter care role. Digital and social are not ‘new media’ anymore – they are part of our armoury. Utlimately, almost every fundraising team will including digital and social, so a rounded knowledge required to be a head of or director will include this too – at least an interest and understanding if not hands on.
Does personal brand matter? Is this really something I need to think about?
Whether or not you think about your personal brand, your social presence will build one for you. So it’s worth thinking about what you want that to be. Your online interactions will form a record that may come back to haunt you! If you are using social media then your next boss may already be forming an opinion of you! Spelling, languauge etc As Lesley has said, many employers now regularly screen candidates ’ online presence Paris Brown – high profile example. Recruited as Youth Crime Commissioner at 17 and within days people had found her tweets, and there was outcry due to the content – she ended up quitting. I’d argue that these days social media checks should form a key part of recruitment into such a high profile job – as much for protection of individuals as anything else “ Your brand is what people say about you when you’re not in the room” - Jeff Bezos , Founder of Amazon
Using these tools for professional purposes doesn’t mean not being able to be personal You can get the most out of social media by being a mixture of personal and professional – but think about which platforms you use for which purposes, and how findable the info is!! Be aware of security settings and filters and what is being made public. I know someone who announced on Facebook that they were sick of their job and they wanted people to mention any jobs they had seen. One of the first people to comment was his boss’s boss, with one damning word – “Oh…”
Your personal brand is in the overlap between how you see yourself and how others see you, and it’s valuable – so you should take precautions to protect it
Some tips on personal branding from Apple – created for small businesses but transferrable to individuals too