We seek to instill "A high performance culture, driving results and accountability, while ensuring agility & learning" This document captures how we strive to do this through the ups and down, through thick and thin, through light and dark. This document captures the Wandertrails Culture Code

1. This information is confidential and was prepared by Wandertrails Services Pvt.Ltd. Solely for internal use; it is not to be reproduced or used in any manner by any third party without Wandertrails’ prior written consent
WT People Operations || Our Culture Code

2. Vision is where we are goingImage

3. The most loved global
travel and hospitality brand

4. Delivering WOW
customer experiences
Improving the
lives of our hosts

5. Culture is what makes
sure that we get there
Image

6. It is on the basis of which we attract
and hire people, develop them,
promote them or let them go

7. So what is our culture code ?

8. A high performance culture, driving results and
accountability, while ensuring agility & learning
Love what we do!
Continuous learningAmazing people
Inspire One Team attitude!
Perseverance & Grit
Impact orientation
Get things done!!

9. Ok… But, how do we achieve that ?

10. ★ Maniacal Focus on Customer & Host Experience
★ Prioritize Customers, Team & then Self
★ Think Solution! Obsess over Execution
★ Embrace Change to Drive Innovation & Impact
★ Hustle and Do More with Less!
★ Embrace Metrics and Data Driven Decision Making
★ Embody Ownership & Accountability
★ Break Boundaries – Think Big, Think Different, Think Unconstrained!
★ Have Unreasonably High Expectations of People
★ Live for the Continuous Cycle of Learning & Growth
★ Empower to Speak One’s Mind
★ Live by the 3 Cs – Communicate, Collaborate, Celebrate!
The 12
Tenets of
Wandertrails

11. Maniacal Focus on
Customer &
Host Experience
1

13. Our aim is to not just satisfy the customer & host
but to delight them, make them happy
and deliver a wow experience
each time, every time.

14. People may not always recall what you do
or what you say,
but they’ll always remember
how you made them feel.
Illustration of
love / warmth / help

15. At every decision point, we ask ourselves:
“what is in it for our customer or host partner”
Solve for their needs.
This is our absolute TRUE NORTH. True North Symbol

16. We think outside in and not inside out.
Customer centricity
shall breed new capabilities.
Illustration of
customer centricity

17. Prioritize Customers,
Team & then Self2

19. We focus on doing right by our customers
and by our host partners.
This will automatically ensure that we
do right by the company.
WT logo in red BG

20. We are committed to the ‘One Team’ attitude.
We don’t solve for personal interests,
to the detriment of the team.
We help each other, period. Illustration of team
work / team spirit

21. And we have very little tolerance
for the ‘brilliant jerks’.
Likewise for office politics and slander. Image of ‘No asses’
OR
show the ‘Exit door’

22. Think Solution!
Obsess over Execution3

24. We love optimism and a positive attitude.
When you believe it is possible,
it usually turns out to be so.
The reverse also holds true! Illustration of
optimism

25. We make smart decisions despite ambiguity.
And we go beyond treating the symptoms
by identifying and solving
for the root cause.

26. We don’t find fault, we find a remedy.
We believe in ‘doing’ over cribbing.
Execution DNA!
Clearly, we have a bias towards
action, results and impact.
Illustration for ‘just
get it done’

27. Embrace Change to
Drive Innovation
& Impact
4

29. We are innately curious and
constantly changing (evolving).
While we are good at rolling with the punches
and adapting to change,
we tend to focus on being
the change agent.
Ilustration for
disruptive change

30. We don’t mind mistakes in
the quest for innovation.
However we do mind
repeating the same mistakes.
We like new mistakes, not old ones. Illustration for
Innovatioon

31. Execution failure vs Experiment failure.
We encourage the latter.
But don’t have leeway on the former.

32. Hustle and
Do More with Less!5

34. We take pride in being resourceful.
And always create leverage.
Maximize impact for limited resources.
Image

35. Constraints breed resourcefulness
self-sufficiency and invention.
There are no prizes for growing
headcount, cost and fixed expense.
Image

36. We are scrappy, frugal and always hustling!
We like getting our hands dirty
and dive deep into the execution.
No task is beneath us. Image

37. Embrace Metrics and
Data Driven Decision Making6

39. Our best results are achieved,
when our decisions are
insight driven and data powered.
Image

40. We prefer our debates to be settled
with better data and logic,
not by a better designation.
Data beats opinion.
Earn the right to make ‘gut calls’. Image

41. This does not mean getting into
an analysis paralysis trap.
Focus on insights and quick decision making.

42. Embody
Ownership &
Accountability
7

44. We ask for directions on where we are going
and the path to the same,
but not micro-directions on how to get there.
We act like owners and
don’t wait to be told what to do. mage

45. We share the credit when things go well
and shoulder the responsibility when they don’t.
Individual ownership supporting
collective responsibility.
Image

46. We are not fatigued by repetition,
rather we are relentless and
obsessively single minded about results.
mage

47. Break Boundaries -
Think Big,
Think Different,
Think Unconstrained!
8

48. Muhammad Ali

49. We set big goals. It helps us to think and act big.
It forces us to find ways to make radical
and significant improvements
driving step change
as opposed to incremental change. Image

50. We reframe existing problems
to arrive at new solutions.
And seek alternate perspectives
and make connections that
others tend to miss.
Image

51. We are critical of the ‘as-is’ state and
obsess over what ‘can-be’ and ‘should-be’.
We make big, bold but smart bets.
We are open to failure for
ensuring long term success.
Illustration oon
challenging the
status quo

52. Have Unreasonably High
Expectations of People9

54. We are more a pro team than a family.
We hire, develop and cut people smartly so that we
have exceptional people in every position.
‘A’ players want to be around ‘A’ players Image

55. Good is not the same as great.
We seek and demand excellence.
Our people are self-motivated, self-disciplined,
self-aware and self-critical.
Our people are ‘inspire-worthy’.

56. We hire to elevate and raise the bar.
We seek to attract, hire and retain people
who believe what we believe.
We won’t be a perfect fit for everyone,
and not every great person
would be a fit for us.
Image

57. Live for the Continuous
Cycle of Learning & Growth10

58. Zig Ziglar

59. We are an inquisitive and curious lot.
We learn rapidly and eagerly.
Each of us invest time and effort to
understand our strategy, market,
customers and supply partners.

60. We invest in building mastery of our skill sets.
We believe in the power of marginal improvement
and say yes, we
C ontinuous
A nd
N ever-ending Improvement
Illustrattion

61. Marginal improvement can yield significant results
2004-’05 2006-’10 2011-’16
$0.3M $5M $14M
100+ 3 1
49% 52% 55%
49% 79% 90%
World rank
Prize money
Matches won
Points won

62. Empower to
Speak One’s Mind11

64. We say what we think and believe
to be in the best interest of the company,
even if it’s uncomfortable.
We question actions inconsistent with our tenets.

65. Healthy criticism is imperative
to drive the organization forward.
But we do not tolerate politics.
We only say things about colleagues
that we’ll say to their faces.
Image

66. We each have a voice but not necessarily a vote.
We do not make decisions by consensus.
However, we live by the principle of
‘Disagree and fully commit’.
Image

67. Live by the 3 Cs -
Communicate,
Collaborate,
Celebrate!
12

69. We are empathetic and act with respect and
compassion for customers, supply partners,
colleagues and all key stakeholders.
We listen well and
seek to understand before reacting.
Image for
communication

70. Be candid, honest with each other and with oneself.
We collaborate to:
Help each other succeed.
Help each other be great!
Image

71. We try not to take ourselves too seriously.
It’s important to have fun at work.
To celebrate the small wins.
To celebrate our diversity.
To celebrate our journey. Image

72. Culture is like software and
we will upgrade & improve it.
While our core values will remain constant,
our culture will always be a work in progress.
We look forward to your inputs to further our culture.