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Ultius Company Culture
Our mission, vision and values
Copyright © 2013 Ultius, Inc., A Nevada Corporation
cul·ture /ˈk lCHər/
ə
Noun: The arts and other manifestations of human intellectual
achievement regarded collectively.

Culture
Who needs it anyway?

In the context of an organization, this means that our culture is
a reflection of the work we produce.
The work we produce is the result of the people we hire, and
the decisions that they make everyday.

That’s why culture is important.
Culture is clearly important. We want to be known for having a
culture that makes an impression:

Culture
What’s ours?

Customers: When we tell them our values, they can easily
relate to it first-hand through our service.
Full-timers: Understand its importance and use it as a guiding
light for decision making.
Writers: Brag about working with us.

Without this impact, this presentation is just a collection of
words.
Our mission is to conveniently deliver high-quality content and
offer tremendous client support.

Mission
What we do every day
Our vision is to be the trusted provider of content solutions for
individuals, businesses and organizations, worldwide.

Vision
The paradigm we want to reach
Values are the pillars of logic that we stand by. For
example, think about a company decision you want to make
(budget, negotiation, relationship with co-worker). Does the
decision fall in line with the values we have?

Values
What are they and what do they
mean?

Values help us make decisions by giving us a rubric.
Without constant reminder of them and an environment to
enforce them, they are just words.
So, these are not just values, think of them as behaviors.
Company Values
•

•

Values
Our pillars of logic

Drive

Accountability

•

Client-first

•

Agility

•

Innovation

•

Non-complacency

•

Data-driven

•

Autonomy

•

Teamwork

•

Productivity

•

Decorum

•

Compassion
You are highly competitive and don’t like losing.
You approach every task with vigor and volition.

Drive
We all share a common understanding
of the challenges that face our
organization and follow through with
executing with tenacity, vigor and the
competitive spirit.

You care about the success of the company.
You study and learn outside of your discipline.
You do productive, effective and beneficial things, even when
no one is watching.
“It is not sufficient that I succeed. Everyone else must fail.”
- Genghis Kahn
You know that other team members have transparency about your
performance.
You take ownership over your projects.

Accountability

You are aware of, and know the numbers associated with your role and
performance.

Everyone has strict accountability for
their task and role in the company. Our
success and reputation is based on the
tangible results that we produce.

You know that if you can’t get it done, we are going to help you. If you still
can’t get it done with help, then we find someone else to do it.

It’s not about how hard you work, it’s about the results of your performance.
You are clear what you are and ARE NOT accountable for.
“It is wrong and immoral to seek to escape the consequences of one's acts.”
- Gandhi
You reply quickly to email, chat, phone calls and customer
inquiries.
You don’t settle for a mediocre solution.

Client-First
A client oriented mentality that
focuses on delivering top quality
products and services through a shard
commitment to clients.

Before shipping a product, design, web page, email or
anything, you think about the client’s response/reaction.
You care deeply about the happiness of our customers.
You make continual changes and improvements based on
productive customer feedback.
“Well done is better than well said.”
- Benjamin Franklin
You challenge assumptions that everyone knows as “true.”

Agility
Adaptation is the crux of evolution.
The same is true when building a
company.

You can move quickly and re-design plans to make it work with
circumstances.
You have a flexible and open mindset that is responsive to
others’ ideas and improvements.
If you make a mistake, you fix it fast and build a process to
ensure that it doesn’t happen again.
“It is not the strongest of the species that survives, nor the
most intelligent, but the one most responsive to change.”
- Charles Darwin
You make educated bets on where the next big opportunity is.

You try to solve hard problems and aren’t afraid to fail.

Innovation
Invest time, capital and resources into
new technologies, better processes,
new products and services, and
industry leading practices. Adapt when
you have to and can.

You communicate openly about ideas that can help the company
improve its products and services.
You are a self-sufficient thinker and don’t need someone to hold
your hand.
You give new opportunities a fair, objective and driven chance to
succeed.
“Business has only two functions – marketing and innovation.”
- Milan Kundera
Even if you exceeded expectations, you are not content on the
inside.

Noncomplacency
Doing the right things day in and day
out requires carrying a feeling of
urgency.

You don’t pride yourself on past performance.

You have internal anxiety about the company being irrelevant
in a year from now.

You set aggressive goals for you and your projects.

“Success is like a medicine, it fools smart people into thinking
that they can’t lose.”
- Bill Gates
You are a slave to numbers and data.
You take actions based on what the data tells you.

Data Driven
We all make decisions. The trick is to
make the best possible decision with
as much information as possible.

You do methodical research, planning and estimation for projects.
You know data that is relevant to your position.
You make decisions knowing that it will impact the bottom line.
“The goal is to transform data into information, and information
into insight.”
- Carly Fiorni (former President of HP)
You make deadlines. Always.
You are self-sufficient and don’t rely on others to motivate you.

Autonomy
We believe in letting you do your own
thing, on your own time. But with
great freedom comes great
responsibility.

You take initiative for projects.
You keep others (superiors, team members, customers..etc.) in the
loop of what you are doing/working on.

“Control leads to compliance; autonomy leads of engagement.”
- Daniel Pink
If asked, your team would say that they can rely on you to do things well.
You are an intensely great listener and work towards understanding
others’ views.

Teamwork
You are part of a team of talented
people. Every new hire is a new strand
of DNA that is added to us. That DNA
you add is important to us. And has
the capacity to fundamentally change
our chemistry.
Hiring people is like opening doors. We
strive to open the right doors and
neglect the bad ones.

You stay calm during periods of duress and treat others with
dignity, respect and integrity, no matter who they are.

Your practice humility.
You put the needs of the company above your needs.

You understand that when you help your team members, you are helping
yourself.
“The internal dynamics of a team of people are more important than the
competitive landscape of the industry.”
- Peter Thiel
You expend effort to analyze the root cause of a problem.

You assess various solutions in terms of time, scope and
resources.

Productivity
Our version of productivity dictates
that we spend time planning before
implementing solutions.

You create long-term solutions that are going to be viable for
us at any scale of business.

We also address problems on a shortterm and long-term basis.

“If I have 8 hours to chop down a tree, I will spend seven hours
sharpening my axe and 1 hour chopping.
- Abe Lincoln
You refrain from using derogatory or otherwise offensive
language towards everyone involved with the organization.

Decorum
Decorum is about behaving
professionally towards others while
maintaining propriety.

You avoid passive-aggressive and otherwise unproductive
means of communicating with others.

You adhere to formal policies and procedures.

You respect the chain of command and communicate
problems appropriately.

“Observe decorum, and it will open a path to morality.”
- Mason Cooley
You take into account others’ circumstantial dispositions and
are sensitive towards that point of view.

Compassion
Compassion is about having a genuine
understanding of others’ perspectives
and then changing your behavior to
accommodate it.

You do what you can to help others when they are in need
without using it against them.

You assess problems with the attitude that we are all people
first and customers/employees second.

Often times, compassion can foster
stronger bonds and builds
rapport, which is trust plus comfort.

“Be kind, for everyone you meet is fighting a harder battle.”
- Plato

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Ultius Company Culture

  • 1. Ultius Company Culture Our mission, vision and values Copyright © 2013 Ultius, Inc., A Nevada Corporation
  • 2. cul·ture /ˈk lCHər/ ə Noun: The arts and other manifestations of human intellectual achievement regarded collectively. Culture Who needs it anyway? In the context of an organization, this means that our culture is a reflection of the work we produce. The work we produce is the result of the people we hire, and the decisions that they make everyday. That’s why culture is important.
  • 3. Culture is clearly important. We want to be known for having a culture that makes an impression: Culture What’s ours? Customers: When we tell them our values, they can easily relate to it first-hand through our service. Full-timers: Understand its importance and use it as a guiding light for decision making. Writers: Brag about working with us. Without this impact, this presentation is just a collection of words.
  • 4. Our mission is to conveniently deliver high-quality content and offer tremendous client support. Mission What we do every day
  • 5. Our vision is to be the trusted provider of content solutions for individuals, businesses and organizations, worldwide. Vision The paradigm we want to reach
  • 6. Values are the pillars of logic that we stand by. For example, think about a company decision you want to make (budget, negotiation, relationship with co-worker). Does the decision fall in line with the values we have? Values What are they and what do they mean? Values help us make decisions by giving us a rubric. Without constant reminder of them and an environment to enforce them, they are just words. So, these are not just values, think of them as behaviors.
  • 7. Company Values • • Values Our pillars of logic Drive Accountability • Client-first • Agility • Innovation • Non-complacency • Data-driven • Autonomy • Teamwork • Productivity • Decorum • Compassion
  • 8. You are highly competitive and don’t like losing. You approach every task with vigor and volition. Drive We all share a common understanding of the challenges that face our organization and follow through with executing with tenacity, vigor and the competitive spirit. You care about the success of the company. You study and learn outside of your discipline. You do productive, effective and beneficial things, even when no one is watching. “It is not sufficient that I succeed. Everyone else must fail.” - Genghis Kahn
  • 9. You know that other team members have transparency about your performance. You take ownership over your projects. Accountability You are aware of, and know the numbers associated with your role and performance. Everyone has strict accountability for their task and role in the company. Our success and reputation is based on the tangible results that we produce. You know that if you can’t get it done, we are going to help you. If you still can’t get it done with help, then we find someone else to do it. It’s not about how hard you work, it’s about the results of your performance. You are clear what you are and ARE NOT accountable for. “It is wrong and immoral to seek to escape the consequences of one's acts.” - Gandhi
  • 10. You reply quickly to email, chat, phone calls and customer inquiries. You don’t settle for a mediocre solution. Client-First A client oriented mentality that focuses on delivering top quality products and services through a shard commitment to clients. Before shipping a product, design, web page, email or anything, you think about the client’s response/reaction. You care deeply about the happiness of our customers. You make continual changes and improvements based on productive customer feedback. “Well done is better than well said.” - Benjamin Franklin
  • 11. You challenge assumptions that everyone knows as “true.” Agility Adaptation is the crux of evolution. The same is true when building a company. You can move quickly and re-design plans to make it work with circumstances. You have a flexible and open mindset that is responsive to others’ ideas and improvements. If you make a mistake, you fix it fast and build a process to ensure that it doesn’t happen again. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” - Charles Darwin
  • 12. You make educated bets on where the next big opportunity is. You try to solve hard problems and aren’t afraid to fail. Innovation Invest time, capital and resources into new technologies, better processes, new products and services, and industry leading practices. Adapt when you have to and can. You communicate openly about ideas that can help the company improve its products and services. You are a self-sufficient thinker and don’t need someone to hold your hand. You give new opportunities a fair, objective and driven chance to succeed. “Business has only two functions – marketing and innovation.” - Milan Kundera
  • 13. Even if you exceeded expectations, you are not content on the inside. Noncomplacency Doing the right things day in and day out requires carrying a feeling of urgency. You don’t pride yourself on past performance. You have internal anxiety about the company being irrelevant in a year from now. You set aggressive goals for you and your projects. “Success is like a medicine, it fools smart people into thinking that they can’t lose.” - Bill Gates
  • 14. You are a slave to numbers and data. You take actions based on what the data tells you. Data Driven We all make decisions. The trick is to make the best possible decision with as much information as possible. You do methodical research, planning and estimation for projects. You know data that is relevant to your position. You make decisions knowing that it will impact the bottom line. “The goal is to transform data into information, and information into insight.” - Carly Fiorni (former President of HP)
  • 15. You make deadlines. Always. You are self-sufficient and don’t rely on others to motivate you. Autonomy We believe in letting you do your own thing, on your own time. But with great freedom comes great responsibility. You take initiative for projects. You keep others (superiors, team members, customers..etc.) in the loop of what you are doing/working on. “Control leads to compliance; autonomy leads of engagement.” - Daniel Pink
  • 16. If asked, your team would say that they can rely on you to do things well. You are an intensely great listener and work towards understanding others’ views. Teamwork You are part of a team of talented people. Every new hire is a new strand of DNA that is added to us. That DNA you add is important to us. And has the capacity to fundamentally change our chemistry. Hiring people is like opening doors. We strive to open the right doors and neglect the bad ones. You stay calm during periods of duress and treat others with dignity, respect and integrity, no matter who they are. Your practice humility. You put the needs of the company above your needs. You understand that when you help your team members, you are helping yourself. “The internal dynamics of a team of people are more important than the competitive landscape of the industry.” - Peter Thiel
  • 17. You expend effort to analyze the root cause of a problem. You assess various solutions in terms of time, scope and resources. Productivity Our version of productivity dictates that we spend time planning before implementing solutions. You create long-term solutions that are going to be viable for us at any scale of business. We also address problems on a shortterm and long-term basis. “If I have 8 hours to chop down a tree, I will spend seven hours sharpening my axe and 1 hour chopping. - Abe Lincoln
  • 18. You refrain from using derogatory or otherwise offensive language towards everyone involved with the organization. Decorum Decorum is about behaving professionally towards others while maintaining propriety. You avoid passive-aggressive and otherwise unproductive means of communicating with others. You adhere to formal policies and procedures. You respect the chain of command and communicate problems appropriately. “Observe decorum, and it will open a path to morality.” - Mason Cooley
  • 19. You take into account others’ circumstantial dispositions and are sensitive towards that point of view. Compassion Compassion is about having a genuine understanding of others’ perspectives and then changing your behavior to accommodate it. You do what you can to help others when they are in need without using it against them. You assess problems with the attitude that we are all people first and customers/employees second. Often times, compassion can foster stronger bonds and builds rapport, which is trust plus comfort. “Be kind, for everyone you meet is fighting a harder battle.” - Plato