This document provides an overview of the culture at Revcontent, an online marketing company. It describes Revcontent's core ideals of passion, decisiveness, freedom, honesty, courage, selflessness, effective communication, and performance. It explains that Revcontent only hires top candidates and aims to create a thriving culture where these ideals are embodied in all aspects of work. Traditions like TGIM, Field Day, and charitable giving events help motivate employees and build community.

1. CULTUREGUIDE

2. WHY ARE YOU DIFFERENT?
YOU make us different
and we put YOU first
• You embody the RC Ideals
• We only hire the best of the best
• All resumes are verified
• We receive between 250 to 500 resumes
for every position we fill
Consider yourself above
99.6% of our candidate pool

3. “The only way to save the world is to save
innovation.We are going to be the company
that empowers, the company that creates
markets based on performance and not
oligarchy. When anyone can be successful -
everyone will be successful.” - John Lemp

4. Trust
Respect
Quality
Integrity
Excellence
Thinking Bigger
OUR BRAND
REPRESENTS:

5. Our eight core ideals have
defined, guided, and influenced
our company culture and have
led to our continued success.
We take pride in selecting
employees who embody
these characteristics and apply
them, not only in major
company decisions, but in
everyday tasks.
1. PASSION & ENTHUSIASM
2. DECISIVENESS & ACCOUNTABILITY
3. FREEDOM & INDEPENDENCE
4. HONESTY
5. COURAGE
6. SELFLESSNESS
7. EFFECTIVE COMMUNICATION
8. PERFORMANCE

6. HOW DO I CONVEY
PASSION & ENTHUSIASM?
A positive and enthusiastic attitude is a
critical component to our success. This
principle is why we are known to provide
outstanding customer service to our
clients, resolve interpersonal conflict
effectively, and work productively as a
team. In everyday settings, we are
proactive, offer assistance and look for
ways to go above-and-beyond in our work.
This positive attitude helps us to cooperate
with co-workers and managers and
respond to constructive criticism with
the desire to improve. Each of us strives
to inspire our colleagues and business
partners with our tenacious thirst for
excellence. Each and every one of us acts
and is treated like we are our own business
owners; we see the value and impact our
choices and efforts have on the company.
Our employees want to be at work and
exhibit the drive to do whatever it takes
to get the job done.
You strive to listen, learn, and
try new things
You want to be at work and are
willing to do whatever it takes
to get the job done
You go above-and-beyond with
a“can-do”attitude
You are always improving
You inspire others with your
thirst for excellence
1. PASSION & ENTHUSIASM
“Greatambitionisthepassionofagreatcharacter.Thoseendowed
with it may perform very good or very bad acts. All depends on
the principles which direct them.” – Napoleon Bonaparte

7. 2. DECISIVENESS & ACCOUNTABILITY
HOW CAN I BE DECISIVE
AND ACCOUNTABLE?
In our independent work, we are empowered to
take ownership and aspire to produce results for
the success of the company as a whole.We value
and execute the ability to make objective, critical
decisions, regardless of limited means, time, or
difficult and demanding circumstances. Our
judicious view allows us to integrate our corporate
values and standards into every imperative decision.
Our accountability allows us to take responsibility
and confidently stand behind our decisions. In
holding ourselves accountable, we recognize there
is always room for improvement and that we can
always learn and grow from our mistakes.
By holding ourselves accountable individually, we
come together as a team to proactively share ideas,
inspire one another, and exhibit strength in our final
decisions.
You take ownership
You take initiative
You stand by your work
You use sound judgment
to make decisions
DESIRED
OUTCOME
“Man must cease attributing his problems to his environment,
and learn again to exercise his will – his personal responsibility.”
– Albert Einstein

8. 3. FREEDOM & INDEPENDENCE
HOW CAN I EMBODY
FREEDOM AND
INDEPENDENCE?
As a company, we strive to uphold an
atmosphere of freedom and independence.
This environment empowers us and
maintains a happier, more motivated and
committed team. Our autonomy avoids
micromanaging and creates a catalyst for
pride in development. The independence in
our workplace drives us to re-conceptualize
ideas to discover practical and more
innovative solutions to challenges that arise.
We offer flexible work schedules and time
off to reinforce the precedence we hold on
our employees’independence. We do not
measure ourselves by the number of late
evenings at work; we measure ourselves by
the quality and effectiveness of the work we
accomplish.
“For to be free is not merely to cast off one’s chains, but to live in
a way that respects and enhances the freedom of others.”
– Nelson Mandela
You do not need to be
micromanaged
You are transparent in your
priorities
You responsibly handle flextime
You are efficient and effective
You are empowered

9. 4. HONESTY
HOW CAN I BE HONEST? We encourage everyone to voice opinions,
offer ideas, and seek counsel to create an
atmosphere of openness and honesty.
Our management team operates an
open-door policy. We focus on always
being honest with ourselves and our
business partners. We admit mistakes
and accept responsibility to consistently
reinforce our high standards. These
fundamentals permit us to build and
develop trusting relationships both
internally and externally.
You honor the open-door policy
You are non-political when you
disagree with others
You accept responsibility
You are direct and respectful
“A‘No’uttered from the deepest conviction is better than a
‘Yes’merely uttered to please, or worse, to avoid trouble.”
– Mahatma Gandhi

10. 5. COURAGE
HOW CAN I BE COURAGEOUS? We believe, along with recognizing and
confronting uncertainty, courage is crucial
to making the difficult yet necessary
decisions in the workplace. To resolve
pressing, difficult issues it is vital to be
courageous enough to have challenging
conversations with the appropriate
people to tackle any issue that may arise.
Furthermore, we exhibit courage by always
working to push boundaries because we
understand that the potential to produce
the most impacting results outweighs the
risk of failure.
“Courage is what it takes to stand up and speak; courage is
also what it takes to sit down and listen.”
– Winston Churchill
You confront uncertainty
You make the difficult and
correct decisions
You are willing to try something
new
You have faith in yourself and
others

11. 6. SELFLESSNESS
HOW CAN I BE SELFLESS? We are not driven to succeed exclusively
for our own benefit. We are not motivated
to succeed solely to be the one to earn
credit. In truly caring about the greater
good of our company, we have the power
and passion to achieve monumental
results as a united front. We focus on
building relationships that will effectively
benefit the company, putting our own
personal agendas aside. We work with
the appropriate business partners to
execute strategies that accomplish mutual,
long-term goals, demonstrating our
commitment to these relationships,
despite personal ambitions. At the end of
the day, a Revcontent employee’s ability to
consistently function with a team player
mindset is the root of our company’s
success and how we have grown to excel
in so many business ventures as a whole.

You pursue what is best for
the entire RC Family
You are ego-less when
searching for the best ideas
You are transparent and
proactive with ideas and
information
You are always willing to give
credit where it is due and
empower others on the team
“Our prime purpose in this life is to help others.”
– Dalai Lama XIV

12. 7. EFFECTIVE COMMUNICATION
HOW CAN I BE
AN EFFECTIVE
COMMUNICATOR?
Weconsistentlyaspiretobecomemoreefficient
communicators.Wevaluetheimportanceof
expressingourthoughtsinaclearandorganized
manner,whilealwayslisteningtoothers’responses.
Effectivecommunicationincludescreatingthe
rightenvironmentandrespectingeveryone’s
inputandtime,whileminimizingdistractionsfor
attentivelistening.Weencourageenthusiasm
andcreative freedom in the workplace but it is
important toremainclear,organizedand
focusedinyourtasksandbusinessendeavors.
Asacompany,wesharecommongoalsand
visions,yetindividuallyweareallfromdifferent
walksoflifeandspeakmanydifferentlanguages.
Welearnfromeachotherandgrowour
communicationskillsinoureveryday
interactionswithoneanother.Webelieveour
dynamiccommunicationaidsustomost
effectivelyserveourglobalaudience.Weare
awareofeveryone’sindividualneedswhilestill
achievingourstrategicbusinessgoals.
You listen
You create the right environment
You have organized thoughts
You respect everyone’s input
and time
You put yourself in other’s shoes
“The difference between the right word and the almost right
word is the difference between lightning and a lightning bug”
–Mark Twain

13. 8. PERFORMANCE
HOW CAN I BE AN
OUTSTANDING PERFORMER?
We are constantly seeking new opportunities
to drive our company forward. We take pride
in exceeding expectations. With employees
embodying these values everyday, Revcontent
has evolved into a company of outstanding
performers. This drive helps us generate
exceptional results for the mutual success of
our company and our business partners. We
believe our recognition as an industry leader
stems from the company culture that we have
built and our commitment to long-term, quality
partnerships.
“The only way to save the world is to save innovation. We are
going to be the company that empowers, the company that
creates markets based on performance and not oligarchy.
When anyone can be successful - everyone will be successful.”
–John Lemp
You are humble
You are modest
You can problem solve
You are open minded
You go above and beyond

14. While these characteristics
are not all-inclusive, they have
shaped the way we develop
as a company. In keeping our
ideals at the forefront of how
we do business and function as
a company, we have created a
thriving culture that supports
the success of our business
partnerships.

15. ...MEET
YOU!
FUN!
WHEREINGENUITY
ANDHARDWORK...

16. Most workers dread Mondays. At Revcontent,
we make sure this is never the case. TGIM
is an effort to motivate our employees to
remain enthusiastic about coming to work.
The second Monday of every month, a RC
team shows up bright and early to make
breakfast for the entire RC Family. The
tradition creates team building as well as
excitement about the work week and and
the potential opportunities it holds for us
as a company.
TRADITION
# 83
TGIM
THANKGODIT’SMONDAY!

17. RC PRIDE
DAY
DAY
GRUNGE
TRADITION
# 95
SPIRITWEEK

18. TRADITION
# 95
SPIRITWEEK
PJ DAY
DAYVILLAIN

19. Field Day is an afternoon of sun,
fun, and friendly competition; an
event that truly showcases our
work hard, play hard lifestyle.
Teams are created at random
across every department. Prior to
Field Day, each team meets to
discuss top-secret strategies. From
Potato Sack Races and Giant Jenga,
to Tug-O-War and Dizzy Bat Relay
Races, every single team shows
up to play hard and work together
to take home a victory for their
favorite charity.
TRADITION
# 74
FIELDDAY

20. Congratulations to team“Magenta
Misfits”the 2016 Field Day Champions!
This amazing team was proud to donate
$2,500 to the Mended Little Hearts.
TRADITION
# 74
FIELDDAY

21. Afterwards, life returns to normal as they reminisce
about the bygone days of the battles. They talk about
the best shoot-outs, the epic sword fighting, and the
daily email updates byThe Commish.There’s one thing
they don’t talk about, that shadow hiding in the back
of their minds. Deep down they know, one day, when
they least expect it, an email will arrive bearing one
month’s notice and the rules for the next RCSniper.
RC Snipers
TRADITION
# 105
An email arrives in everyone’s inbox bearing one month’s notice and the newest set
of rules, followed by weekly reminders counting down. Taunting, teasing, and smack
talking lead to the inevitable visit by the Commissioner (“The Commish”), with their
target’s name. Over the next hour everyone prepares in their own way for the compe-
tition. Alliances are forged, and friendships are put on hold, because it’s about to get real up in
here. Each one holds out some small hope their name won’t appear in the daily“Butcher’s Bill”,
but they know deep down that the odds are stacked against them. Then it begins...
No one wants to be the first one killed, and by extension the subject of The Commish’s rid-
icule for the rest of the game. The sounds of running feet, plastic slides chambering round
after round, the pop of spring-loaded pneumatic pumps, battery powered motors revving up
to speed, and the sound of Nerf darts whizzing across the room fill the air. Slowly but surely,
more and more competitors shuffle, crestfallen to their desks, having felt the soft thud of Nerf.

22. Alzheimers Association
Big Brothers Big Sisters
Big Dog Ranch Rescue Sarasota
Junior Achievement of Tampa Bay, Inc
Manasota B.U.D.S
Special Olympics Florida
St. Jude Children’s Research Hospital
Susan G Komen Breast Cancer
Sarasota Memorial Healthcare
Foundation, Inc
Abate for Florida
Avon Walk For Breast Cancer
Boston Strong
Give Kids the World
Guardian Ad Litem
Humane Society
MusellaFoundationforBrainCancer
ShelterBox USA
Urban Entrepreneur Partnership
Natural Disaster Relief
TRADITION
# 56
GIVING

23. Revcontent is a company with a lot of heart.
There is understanding and a real heartfelt
connection between our employees and the
communitythatdrivesourpassiontogiveback.
We believe it is a never-ending responsibility
to aid our community in any way we can.
Throughout the year, we help support local
families, charities, and individuals to not
only help our community grow, but
to help us grow more as a
company.
TRADITION
# 48
COMMUNITY ACTION