Allocadia aims to bring confidence to every marketer through thoughtful team building and collaboration with stakeholders. Their culture code and values of trust, empathy, empowerment, alignment and customers help them accomplish big goals. Key values include responsibility, clarity, results, courage, and using data and focus to iteratively execute and deliver quality results.

1. V3.0

2. At Allocadia, we have big goals.
In order to accomplish these, we are thoughtful about the team we build
and how we all work together. This includes how we work with our
customers, partners, community, and any Allocadia stakeholder.
Our Culture Code helps us do this.

3. OUR MISSION
Bring confidence to every
marketer in the world.

5. At Allocadia, we #RunMarketing
As a team, we…
#RunTogether #RunToWin #RunSmart
#RunCreatively #RunHealthy

6. Trust. We’re in it together. We support each other through
collaboration, compassion, and mutual respect. We are respectful of
our team mates opinions so we can focus and strive toward a
common goal.
Empathy. We care about each other, our customers and partners, our
community, and Allocadia.
Empowerment. We are all leaders in our own right. We are all
empowered to lead each other to execute.
Alignment. We align on clear goals. We are all working with the
same purpose and we hold each other accountable.
Customers. We always have the customer in mind. They are a part
of our team every day and we are a part of theirs.

7. Responsibility. We understand the tenacity required to win in our
market. We take responsibility for delivering quality results. We
iterate, launch, and execute often. We act with speed and efficiency
and are okay if something isn’t perfect on the first try.
Clarity. We consistently align and strive to create win-win situations
and outcomes. We seek clarity to define the win.
Results. We are proud of what we deliver internally and externally
as well as the relationships we build.
Courage. We are pro-active, curious and courageous in our day-to-
day interactions.
Ownership. We own our path. We are responsible for our actions
and work product. We stick to timelines, communicate respectively
and effectively to others.

8. Brain Trust. We know our collective strength. We ask for the ball, we
know when to shoot and when to pass.
Experts. We aim to be experts in what we do by taking responsibility
for our own learning. We hone our craft through research, practice,
informal and formal training.
Data-Driven. We respect data but don’t ignore our gut feeling.
Focus. We acknowledge success doesn’t just happen, it’s planned for.
We practice discipline and are focused on our journey to success. We
operationalize our systems so we can focus on making an impact.
Agile. We are agile and flexible in order to solve problems.

9. Problem Solving. We are ambitious and persevere. We are
solution focused and seek out creative ways to get to results.
Story-Telling. We craft stories to connect a message to people
internally and externally, using past knowledge to show what’s
possible.
Innovation. We trying new processes/practices and do not accept
status quo. We remain open-minded as we learn and attempt big
bold ideas.
Opportunity Seeking. We find wins. We embrace an
entrepreneurial spirit, actively seeking out change, rather than
waiting to adapt. We challenge conventions.
Risk Taking. We take considered risks without fear of failure. We
are not afraid to step outside our comfort zone or fail.

10. Relationships. We communicate our goals, priorities, victories and
challenges to build healthy trusting relationships with each other, our
customers, partners, and community.
Recognizing people’s lives. We are flexible and accommodating to
foster work/life harmony. The families of Allocadians are part of our
team.
Celebration. We build excitement, bring people together, feel wins
broadly and celebrate with pride.
Positive mindset. We look forward to what’s next. We don’t
complain, we know positivity helps but negativity doesn’t. We re-
frame challenges into opportunities
Well-being. We take care of ourselves and each other. We
encourage healthy habits, following passions, and taking time to
disconnect.

11. #RunHealthy
Relationships. Recognizing
People’s Lives. Celebration.
Positive Mindset. Well-
Being.
#RunCreatively
Problem Solving. Story-
Telling. Innovation.
Opportunity Seeking. Risk
Tasking.
#RunTogether
Trust. Empathy.
Empowerment. Alignment.
Customers.
#RunToWin
Responsibility. Clarity.
Results. Courage
Ownership.
#RunSmart
Brain Trusts. Experts. Data-
Driven. Focus. Agile.

12. To support living our values, these are some of the systems and tools we use at Allocadia.
Leader/Leader
Framework
Recognition
Programs
Flexible Work
Options
Wellness
Programs
Ongoing
Training
Officevibe:
Anonymous
feedback
Leadership
Transparency
Community
Engagement
Program
Customer
Onsites
Celebrations:
big & small wins
Coffee
Connections
Personal &
Professional
Goal Setting
Team Involved
Planning
Process
Professional
Development
Budget

14. We areWe are