Webinar: Make Benchmarks an Actionable Part of Your Marketing Plan
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On-Demand Webinar Link: https://content.allocadia.com/webinars/make-benchmarks-an-actionable-part-of-your-marketing-plan Join Allocadia for a live webinar on July 26th at 11am PT / 2pm ET when Kathleen Schaub, Program Vice President of the CMO Advisory & Customer Experience at IDC, will share how using benchmarks in planning can help maximize the efficiency of marketing budgets. Marketing teams often have several sources of benchmark data to use for planning – but struggle with how to make this data actionable, diminishing the impact that benchmarking can have. Data from previous years' budgets and performance, along with external data from peers, all have their uses. The secret is in applying the right benchmarks for the right purpose at the right time. In this webinar we will discuss: - Which benchmarks are appropriate to use for planning purposes - How you should use benchmarks at different stages of the planning process - Key areas to benchmark - How data quality affects results Don't miss this opportunity to discover the path to actionable planning data!
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To watch this webinar on demand visit: http://resources.allocadia.com/revamping-marketing-planning-national-instruments-webinar.html
Advancing Through the 5 Stages of Marketing Performance Webinar w/ Matt Heinz
This webinar helps you to come away with a clear picture of where your organization stands on Allocadia’s Marketing Performance Maturity Model and gain practical advice for advancing up the 5 stages of marketing performance.
You'll also learn:
- The inputs and steps needed to create a high performing marketing organization
- Advice on improving and advancing through each stage of the maturity model
- Which areas of improvement to focus on as you head into 2017 planning season
To watch the webinar on demand visit: http://resources.allocadia.com/5-stages-in-marketing-performance-heinz-webinar.html
Proving Marketing's Impact: Advanced MPM - Webinar
Today’s marketers live in one of two worlds. In one, they have the ability to prove marketing’s impact to their CEO, CFO, and Board. In the other, this is is simply not possible.
When marketers can prove their impact, they gain confidence, receive more budget, and become highly respected corporate contributors. When this does not exist, marketing is relegated to being a second class department with minimal power and are left to watch their resources dwindle.
So, what is the difference between the true marketing leaders and the rest?
The Answer: Advanced Marketing Performance Management (MPM). Demand Metric and VisionEdge Marketing's research clearly shows that the organizations who are able to drive maximum impact and prove their worth are well on their way to becoming just as undeniably indispensable to their organizations as sales or finance.
Allocadia Webinar - Creating the Foundation for ABM (feat. Engagio)
The Account-Based Marketing (ABM) movement is in full force — and for good reason. Marketers are seeing the value in becoming more targeted, more personal and better aligned with sales. The momentum in the category is real, but many organizations are still just getting started with ABM.
To create a high performing Account-Based Marketing organization, marketers must first build a strong foundation. They must start with planning, investment choices and impact measurements — and they must understand how these categories change as their organization moves to ABM.
In this webinar, Engagio’s Jon Miller and Allocadia’s Sam Melnick will discuss why marketers must start with these core elements of an ABM strategy or otherwise risk failure. Some key questions that will be answered:
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- What changes do I need to make to my marketing mix when I invest in ABM?
- How do I prove the impact of ABM on Marketing Performance?
This webinar should be attended by marketers who are already utilizing, in the midst of planning for, or just starting to consider Account-Based Marketing.
Join us in the third webinar in our “Run Marketing” Series, designed to enable marketers to Run Marketing with confidence and drive business impact.
Allocadia Webinar: Looking Forward & Back in Marketing Performance
Don’t go into your next planning & budgeting cycle without insight into your marketing performance — both past and future.
Planning and budgeting season is almost here. Many organizations simply pull out last year’s plans and tweak them… but without factoring performance into the planning cycle, big opportunities can be missed.
Performance metrics can radically transform your marketing organization:
-- With marketing plans driven by past performance data, you’ll reduce costs and drive more revenue, since you’ll be investing more in the programs that really move the needle.
-- With meaningful, achievable forward-looking performance targets, you’ll bring your team into closer alignment and set them up to be more successful.
So why don’t more marketers do this? Performance measurement is complex. Metrics can be spread across siloed systems, and various parts of the business can define success in different ways. And what do you do with the data once you get it?
This webinar provides perspectives, tools and best practices for measuring your past performance so you can revitalize your budgets and plans for next financial period. We also discuss how to set meaningful performance targets for the year ahead.
Allocadia Webinar: Going for the Gold in Marketing Planning
Going For the Gold in Marketing Planning
Move Beyond “Gut Feel” Towards More Strategic Marketing Plans
What does marketing planning look like at your organization? Is it a well-defined and strategic process, or a slightly chaotic one?
While every company plans differently, there’s likely a little room for improvement in the marketing planning methods at virtually every marketing organization.
In this webinar, hosts Ryan Danner, Director of Planning for Red Hat Software and James Thomas, CMO of Allocadia software talk about their experiences as long-time marketing leaders with responsibility for planning.
They paint a picture of what better marketing planning looks like (flexible, aligned and revenue-driven) and share some first steps your organization can take to start making it happen.
In this webinar, you’ll learn:
- The current state of marketing planning – what’s working, and what’s not
- The pros and cons of some of the most common tools, frameworks and approaches to marketing planning
- 3 levels of advanced marketing planning (Bronze, Silver and Gold) recommended by Allocadia and how to achieve them
Contact us at 1-866-684-0935 or at hello@allocadia.com for more information.
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...
Marketing is notorious for developing their plans in isolation. With increasing pressure to deliver business value, great marketing teams are laser focused on aligning their activities to corporate objectives and revenue targets.
In this webinar, we'll show you how best-run modern marketing organizations are able to align targets and drive growth while managing budgets within a few percent of target, and answer key questions like:
How are we planning our activities against our target? How can we ensure our marketing campaigns, programs and tactics are aligned with revenue growth?
Watch this webinar and learn:
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- How you can measure the impact of marketing investments, and reallocate spend to high performing programs (including what-if scenario plans to determine investment priorities)
Money & Metrics: Bridging marketing finances with campaign data
As an organization using Oracle Marketing Cloud, you're accustomed to having all your marketing campaigns and programs in one place, fully measurable, and integrated with other systems. You're automating campaigns, building advanced workflows, and tracking metrics.
But what about the "I" in ROI -- the investment side of things?
How are you managing your marketing spend, plans and budgets? Are your budgets, plans and actuals linked with everything you're doing in OMC? The financial side of marketing is often the one piece of the marketing puzzle that's not yet connected to the bigger picture.
See more at: http://learn.allocadia.com/webinar-money-and-metrics/#sthash.F07OyXOQ.dpuf
The ROI Dilemma: Aligning Marketing Priorities with Measurable Performance
Despite steady advances in marketing execution and measurement technologies, B2B marketing leaders still struggle to measure marketing’s impact on the business. In this webinar, SiriusDecisions Research Director Ross Graber & Allocadia CMO James Thomas look at the current state of B2B marketing measurement and share guidance on how successful organizations align their business objectives with measurable marketing impact.
Join us to hear SiriusDecisions' research-based recommendations for how to:
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