Live recording: https://content.allocadia.com/webinars/how-box-doubled-marketing-roi-without-increasing-budget Hear Tim West, Sr Manager, Marketing Operations at Box share how his marketing organization used Allocadia, Salesforce and Tableau to: - Create an account based attribution model - Directly associate spend to pipeline via Allocadia - Use ROI analysis and identify the most efficient and effective tactics It’s time to put aside arguments about ‘credit’ and focus on doubling down on what actually works!