Culture and Ethics1- what is ethical behavior in marketing and.docx

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Culture and Ethics 1- what is ethical behavior in marketing and what is non ethical? explain + example 2- why do marketers need Ethics? 3- what are the major ethical dilemmas in marketing? + Examples International marketing research 1- what is international marketing research? 2-what kind of problems can the research experience at each stage of doing research when in different culture? emerging markets : The Asia Pacific region 1-what factors limit Chinese economic growth? 2-what are the steps that China must take to achieve further economic growth? 3-why is it difficult to make business in India? 4-what kind of business opportunities does India present to the world? Products and services for consumers 1-explain the importance of country original effect? 2-what are the major components of a tangible product? And how can we modify each component depending on the culture it is sold? 3-how can you adapt service globally? Examples? marketing communication 1- what is the integrated marketing communication (IMC) and it elements ? Explain each element + example 2-what are the major reasons for IMC failure and that international Contexts? Marketing personal 1- what are the major criteria used to select effective market personal? ( what kind of people ) 2-what are the difficulties in motivating marketing employees to work overseas? and how can you motivate them to work effectively ? 3- what's skills will be needed for becoming more effective marketer in the future? 4- how was the work for the marketing personnel change by the 2030 1-What is price escalation? Inflation pricing? Deflationary pricing? Administrative pricing? Dumping? Fixed pricing? Under what condition you can apply each pricing strategy and give examples? 2-What are the major factors that contributed to Japan economic decline in 1990s? Only 5 stars tutors .

2-what are the major reasons for IMC failure and that
international Contexts?
Marketing personal
1- what are the major criteria used to select effective market
personal? ( what kind of people )
2-what are the difficulties in motivating marketing employees to
work overseas? and how can you motivate them to work
effectively ?
3- what's skills will be needed for becoming more effective
marketer in the future?
4- how was the work for the marketing personnel change by the
2030
1-What is price escalation? Inflation pricing? Deflationary
pricing? Administrative pricing? Dumping? Fixed pricing?
Under what condition you can apply each pricing strategy and
give examples?
2-What are the major factors that contributed to Japan economic
decline in 1990s?
Only 5 stars tutors

This document outlines marketing management questions organized into 5 units. Unit 1 discusses the functions and challenges of marketing management, influences on marketing decisions from the macro and micro environment, and challenges in global marketing. Unit 2 covers market segmentation, targeting, positioning, demand forecasting and product positioning strategies. Unit 3 examines pricing policies and strategies. Unit 4 analyzes consumer behavior models and service marketing. Unit 5 discusses factors affecting global marketing organizations, marketing control methods, and various marketing organization structures.

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if you are familiar with this topics please let me know I have an ex.docx

scuttsginette

if you are familiar with this topics please let me know I have an exam coming soon and I need help Introduction and Chapter 1 What is the marketing concept? What is a product? What are the levels of products (e.g., core, actual, augmented)? What are attributes? What are benefits? What is a means-end chain? What are the responsibilities of a product manager? What is a product line? What is the product mix? What is a marketing plan? What are the objectives of a marketing plan? Chapter 2 What are the bases of competition? What are the customer-based levels of competition? How does the level of competition influence the tasks performed by product managers? What factors influence the level of competition in which product managers focus? What managerial and customer-based methods can be employed to determine competition? **Know how to read a brand switching matrix and how to calculate cross elasticity of demand. Chapter 3 What aggregate market factors influence category attractiveness? (e.g., market size, market growth...etc.) What are Porter’s Five Forces? How do these forces influence category attractiveness? What factors influence each force? (e.g., what factors influence threat of new entrants…etc) What are switching costs? Chapter 4 What are the elements of a competitor analysis? (The six basic questions) What are the four possible objectives at the product level? What are the three major components of a marketing strategy? What is positioning? What is a competitive advantage? How do companies develop sustainable competitive advantages? What are Porter’s Generic strategies? What is a cost advantage? What is a differentiation advantage? Chapter 5 What is a consumer product? What is an industrial product? What are evoked sets? What is a consideration set? What is the multi-attribute model? What are the implications of the multi-attribute model? What is customer value? What are the sources of customer value? What is customer satisfaction? Chapter 6 What is a sales forecast? A forecast should take into account four major categories of variables. What are these variables? What are the consequences of forecasting errors (over and under)? Know the basic forecasting method Chapter 7 (in text) 1. Product objectives are generally stated in terms of growth or profit. What are the strategic alternatives for pursing each of these objectives? a. What is market penetration? Market development? Diversification? Product development? b. How can a product manager increase outputs and/or decrease inputs? 2. What is positioning? What are the two basic ways to position a product? 3. What are five areas for differentiation discussed in the text? 4. What is a brand? What is brand equity? 5. What are the benefits of a strong brand? 6. What is a line extension? Category extension? Multi-brand? Ne.

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