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Cultural Studies
WHAT IS CULTURE?
5
all those practices, like the arts of
description,communication, and representation, that
have relative autonomy from the economic, social,and
political realms and that often exists in aesthetic forms,
one of whose principal aim is pleasure[...] Second, and
almost imperceptibly, culture is a concept that includes
a refining and elevating element, each society’s reservoir
of the best that has been known and
thought[...]culture comes to be associated, often
aggressively with the nation or the state, this
differentiates “us” from “them”. (State oriented)
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culture being a pursuit of our total perfection by means of
getting to know, on all the matters which most concern us,
the best which has been thought and said in the world, and,
through this knowledge, turning a stream of fresh and free
thought upon our stock notions and habits, which we now
follow staunchly but mechanically …
There is a view [of culture] in which all the love of our
neighbour, the impulses towards action, help, and
beneficence, the desire for stopping human error, clearing
human confusion, and diminishing the sum of human
misery… Study of Perfection… (Civilization)
13
“Culture does not make
people. People make culture.”
-Chimamanda Ngozi Adichie
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What is Culture, actually?
 Culture is Created
 Culture is Fluid
 Taste of Upper class
 Elite Culture controls meaning
 Mass/Popular Culture
 Production and Consumption of Culture
19
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 Power/Culture
 Shakespeare vs. Meena Kandaswamy
22
What should a Cultural Studies
Critic do?
 How Representation Function
 How Identity is constructed
 Everyday Life
 Media
 Audience
23
ORIGIN OF CULTURAL STUDIES
24
SITES OF CULTURE
 POSTMODERNIZATION OF EVERYDAY
LIFE
 CULTURAL BODIES
 SUBCULTURES
 VISUAL CULTURE
 male gaze
26
LITERARY THEORY AND CULTURAL STUDIES
 STRUCTURALISM (SEMIOTICS)
 POST-STRUCTURALISM
 MARXISM
 FEMINISM
 POSTCOLONIAL
 POSTMODERNISM
 POSTHUMANISM
27
⊗ Benedict Anderson - Imagined Communities
⊗ Gayatri Spivak / "Can the Subaltern Speak?"
⊗ Simulacra and Simulation by Jean Baudrillard
⊗ Theodor Adorno - culture industry reconsidered
⊗ Hegel - Phenomenology of Spirit
⊗ Mikhail Bakhtin: "Carnival and Carnivalesque"
⊗ Judith Butler / Gender Trouble
⊗ Judith Butler / Bodies that Matter
28
⊗ Gaston Bachelard – The Poetics of Space
⊗ Michel De Certeau - Walking in the City
⊗ Georg Simmel – The Metropolis and Mental Life
⊗ "Disjunction and Difference in the Global Cultural
Economy" Arjun Appadurai
⊗ John Berger – "Ways of Seeing"
⊗ "Visual Pleasure and Narrative Cinema" - Laura
Mulvey
29
⊗ Dick Hebdige: Subculture: The Meaning of Style
⊗ Roland Barthes - Myth Today
⊗ Clifford Geertz: Thick Description: Toward an
Interpretive Theory of Culture
⊗ Walter Benjamin - The Work of Art in the Age of
Mechanical Reproduction
⊗ Erving Goffman - The Presentation of Self in
Everyday Life
⊗ Hardt and Negri – Empire
⊗ Orientalsim / Edward Said
30
⊗ Susan Sontag - On Photography
⊗ Fredric Jameson – Postmodernism or the Cultural
Logic of Late Capitalism
⊗ Louis Althusser: On ideology: Ideology and
Ideological State Apparatuses
⊗ Pierre Bourdieu's concept of linguistic market and
linguistic capital
⊗ Roland Robertson's Concept of Glocalization -
definition
⊗ Problems in the definition of culture
31
⊗ The Political Unconscious by Jameson
⊗ All works of Foucault
⊗ Medium as Message by Marshal McLuhan
⊗ Encoding/Decoding by Stuart Hall
⊗ Epistemology of Closet by
32
CRITICS OF CULTURAL STUDIES
 Adorno, Theodor
 Althusser, Louis
 Bakhtin, Mikhail
 Barthes, Roland
⊗ Baudrillard, Jean
⊗ Bennett, Tony
⊗ Bhabha, Homi K.
33
⊗ Bourdieu, Pierre
⊗ Butler, Judith
⊗ De Certeau, Michel
⊗ Deleuze, Gilles and Guattari, Félix
⊗ Derrida, Jacques
⊗ Fiske, John
⊗ Foucault, Michel
34
⊗ Freire, Paulo
⊗ Freud, Sigmund
⊗ Geertz, Clifford
⊗ Gilroy, Paul
⊗ Gramsci, Antonio
⊗ Grossberg, Lawrence
⊗ Habermas, Jürgen
35
⊗ Hall, Stuart
⊗ Haraway, Donna
⊗ Hebdige, Dick
⊗ Jameson, Frederic
⊗ Kristeva, Julia
⊗ Lacan, Jacques
⊗ Lyotard, Jean–Françcois
⊗ McRobbie, Angela
36
⊗ Said, Edward
⊗ Saussure, Ferdinand de
⊗ Spivak, Gayatri Chakravorty
⊗ Williams, Raymond
⊗ West, Cornel
⊗ Bell Hooks
⊗ Max Weber
⊗ Walrter Benjamin
37
⊗ E.P.Thompson
⊗ Richard Hoggart
⊗ Karl Marx
⊗ Stephen Greenblatt
⊗ Mathew Arnold
⊗ Marshall McLuhan
⊗ Henri Lefebvre
38
KEYWORDS OF CULTURAL STUDIES
 Acculturation
 Advertising
 Body
 Bricolage
 Carnivalesque
 Centre for Contemporary Cultural Studies
 Circuit of culture
 Citizenship
39
 Consumption
 Counterculture
 Culture industry
 Encoding–decoding
⊗ Episteme 60
⊗ Epistemology
⊗ Flâneur
40
⊗ Gender
⊗ Globalization
⊗ Glocalization
⊗ Governmentality
⊗ Grand narrative
⊗ Habitus
⊗ Hegemony
41
⊗ Hybridity
⊗ Hyperreality
⊗ Identity project
⊗ Ideological state apparatus
⊗ Ideology
⊗ Imagined community
⊗ Language-game
42
⊗ Mass culture
⊗ Mirror phase
⊗ Myth
⊗ National identity
⊗ Nation-state
⊗ Orientalism
⊗ Performativity
43
⊗ Post-humanism
⊗ Power/knowledge
⊗ Representation
⊗ Rhizome
⊗ Simulacrum
⊗ Strategic essentialism
⊗ Etic vs. Emic
44
⊗ Surveillance
⊗ Disability
⊗ Discourse
⊗ Fashion
⊗ Risk
⊗ Space
⊗ QUEER
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46
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Bring the attention of your audience over
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fresh snow, the color
produced by the
combination of all the
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YOU CAN ALSO SPLIT YOUR CONTENT
Black
Is the color of coal, ebony,
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IN TWO OR THREE COLUMNS
Yellow
Is the color of gold,
butter and ripe
lemons. In the
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light, yellow is found
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orange.
Blue
Is the colour of the
clear sky and the deep
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Red
Is the color of blood,
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Lorem ipsum congue tempus
Lorem ipsum
tempus
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Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located
between violet and green on the
optical spectrum.
Red
Is the color of blood, and
because of this it has historically
been associated with sacrifice,
danger and courage.
63
Yellow
Is the color of gold, butter and
ripe lemons. In the spectrum of
visible light, yellow is found
between green and orange.
Blue
Is the colour of the clear sky and
the deep sea. It is located
between violet and green on the
optical spectrum.
Red
Is the color of blood, and
because of this it has historically
been associated with sacrifice,
danger and courage.
You can insert graphs from Google Sheets
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Cultural studies

  • 1.
  • 4.
  • 5. 5
  • 6. all those practices, like the arts of description,communication, and representation, that have relative autonomy from the economic, social,and political realms and that often exists in aesthetic forms, one of whose principal aim is pleasure[...] Second, and almost imperceptibly, culture is a concept that includes a refining and elevating element, each society’s reservoir of the best that has been known and thought[...]culture comes to be associated, often aggressively with the nation or the state, this differentiates “us” from “them”. (State oriented) 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. culture being a pursuit of our total perfection by means of getting to know, on all the matters which most concern us, the best which has been thought and said in the world, and, through this knowledge, turning a stream of fresh and free thought upon our stock notions and habits, which we now follow staunchly but mechanically … There is a view [of culture] in which all the love of our neighbour, the impulses towards action, help, and beneficence, the desire for stopping human error, clearing human confusion, and diminishing the sum of human misery… Study of Perfection… (Civilization) 13
  • 14. “Culture does not make people. People make culture.” -Chimamanda Ngozi Adichie
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. What is Culture, actually?  Culture is Created  Culture is Fluid  Taste of Upper class  Elite Culture controls meaning  Mass/Popular Culture  Production and Consumption of Culture 19
  • 20. 20
  • 21. 21
  • 22.  Power/Culture  Shakespeare vs. Meena Kandaswamy 22
  • 23. What should a Cultural Studies Critic do?  How Representation Function  How Identity is constructed  Everyday Life  Media  Audience 23
  • 24. ORIGIN OF CULTURAL STUDIES 24
  • 26.  POSTMODERNIZATION OF EVERYDAY LIFE  CULTURAL BODIES  SUBCULTURES  VISUAL CULTURE  male gaze 26
  • 27. LITERARY THEORY AND CULTURAL STUDIES  STRUCTURALISM (SEMIOTICS)  POST-STRUCTURALISM  MARXISM  FEMINISM  POSTCOLONIAL  POSTMODERNISM  POSTHUMANISM 27
  • 28. ⊗ Benedict Anderson - Imagined Communities ⊗ Gayatri Spivak / "Can the Subaltern Speak?" ⊗ Simulacra and Simulation by Jean Baudrillard ⊗ Theodor Adorno - culture industry reconsidered ⊗ Hegel - Phenomenology of Spirit ⊗ Mikhail Bakhtin: "Carnival and Carnivalesque" ⊗ Judith Butler / Gender Trouble ⊗ Judith Butler / Bodies that Matter 28
  • 29. ⊗ Gaston Bachelard – The Poetics of Space ⊗ Michel De Certeau - Walking in the City ⊗ Georg Simmel – The Metropolis and Mental Life ⊗ "Disjunction and Difference in the Global Cultural Economy" Arjun Appadurai ⊗ John Berger – "Ways of Seeing" ⊗ "Visual Pleasure and Narrative Cinema" - Laura Mulvey 29
  • 30. ⊗ Dick Hebdige: Subculture: The Meaning of Style ⊗ Roland Barthes - Myth Today ⊗ Clifford Geertz: Thick Description: Toward an Interpretive Theory of Culture ⊗ Walter Benjamin - The Work of Art in the Age of Mechanical Reproduction ⊗ Erving Goffman - The Presentation of Self in Everyday Life ⊗ Hardt and Negri – Empire ⊗ Orientalsim / Edward Said 30
  • 31. ⊗ Susan Sontag - On Photography ⊗ Fredric Jameson – Postmodernism or the Cultural Logic of Late Capitalism ⊗ Louis Althusser: On ideology: Ideology and Ideological State Apparatuses ⊗ Pierre Bourdieu's concept of linguistic market and linguistic capital ⊗ Roland Robertson's Concept of Glocalization - definition ⊗ Problems in the definition of culture 31
  • 32. ⊗ The Political Unconscious by Jameson ⊗ All works of Foucault ⊗ Medium as Message by Marshal McLuhan ⊗ Encoding/Decoding by Stuart Hall ⊗ Epistemology of Closet by 32
  • 33. CRITICS OF CULTURAL STUDIES  Adorno, Theodor  Althusser, Louis  Bakhtin, Mikhail  Barthes, Roland ⊗ Baudrillard, Jean ⊗ Bennett, Tony ⊗ Bhabha, Homi K. 33
  • 34. ⊗ Bourdieu, Pierre ⊗ Butler, Judith ⊗ De Certeau, Michel ⊗ Deleuze, Gilles and Guattari, Félix ⊗ Derrida, Jacques ⊗ Fiske, John ⊗ Foucault, Michel 34
  • 35. ⊗ Freire, Paulo ⊗ Freud, Sigmund ⊗ Geertz, Clifford ⊗ Gilroy, Paul ⊗ Gramsci, Antonio ⊗ Grossberg, Lawrence ⊗ Habermas, Jürgen 35
  • 36. ⊗ Hall, Stuart ⊗ Haraway, Donna ⊗ Hebdige, Dick ⊗ Jameson, Frederic ⊗ Kristeva, Julia ⊗ Lacan, Jacques ⊗ Lyotard, Jean–Françcois ⊗ McRobbie, Angela 36
  • 37. ⊗ Said, Edward ⊗ Saussure, Ferdinand de ⊗ Spivak, Gayatri Chakravorty ⊗ Williams, Raymond ⊗ West, Cornel ⊗ Bell Hooks ⊗ Max Weber ⊗ Walrter Benjamin 37
  • 38. ⊗ E.P.Thompson ⊗ Richard Hoggart ⊗ Karl Marx ⊗ Stephen Greenblatt ⊗ Mathew Arnold ⊗ Marshall McLuhan ⊗ Henri Lefebvre 38
  • 39. KEYWORDS OF CULTURAL STUDIES  Acculturation  Advertising  Body  Bricolage  Carnivalesque  Centre for Contemporary Cultural Studies  Circuit of culture  Citizenship 39
  • 40.  Consumption  Counterculture  Culture industry  Encoding–decoding ⊗ Episteme 60 ⊗ Epistemology ⊗ Flâneur 40
  • 41. ⊗ Gender ⊗ Globalization ⊗ Glocalization ⊗ Governmentality ⊗ Grand narrative ⊗ Habitus ⊗ Hegemony 41
  • 42. ⊗ Hybridity ⊗ Hyperreality ⊗ Identity project ⊗ Ideological state apparatus ⊗ Ideology ⊗ Imagined community ⊗ Language-game 42
  • 43. ⊗ Mass culture ⊗ Mirror phase ⊗ Myth ⊗ National identity ⊗ Nation-state ⊗ Orientalism ⊗ Performativity 43
  • 44. ⊗ Post-humanism ⊗ Power/knowledge ⊗ Representation ⊗ Rhizome ⊗ Simulacrum ⊗ Strategic essentialism ⊗ Etic vs. Emic 44
  • 45. ⊗ Surveillance ⊗ Disability ⊗ Discourse ⊗ Fashion ⊗ Risk ⊗ Space ⊗ QUEER 45
  • 46. 46
  • 48. INSTRUCTIONS FOR USE EDIT IN POWERPOINT® Click on the button under the presentation preview that says "Download as PowerPoint template". You will get a .pptx file that you can edit in PowerPoint. Remember to download and install the fonts used in this presentation (you’ll find the links to the font files needed in the Presentation design slide) EDIT IN GOOGLE SLIDES Click on the button under the presentation preview that says "Use as Google Slides Theme". You will get a copy of this document on your Google Drive and will be able to edit, add or delete slides. You have to be signed in to your Google account. More info on how to use this template at www.slidescarnival.com/help-use-presentation-template This template is free to use under Creative Commons Attribution license. You can keep the Credits slide or mention SlidesCarnival and other resources used in a slide footer. 48
  • 49. HELLO! I am Jayden Smith I am here because I love to give presentations. You can find me at @username 49
  • 50. 1. TRANSITION HEADLINE Let’s start with the first set of slides
  • 51. BIG CONCEPT Bring the attention of your audience over a key concept using icons or illustrations 51
  • 52.
  • 53. White Is the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum. YOU CAN ALSO SPLIT YOUR CONTENT Black Is the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light. 53
  • 54. IN TWO OR THREE COLUMNS Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage. 54
  • 55. A PICTURE IS WORTH A THOUSAND WORDS A complex idea can be conveyed with just a single still image, namely making it possible to absorb large amounts of data quickly. 55
  • 56. WANT BIG IMPACT? USE BIG IMAGE. 56
  • 57. USE DIAGRAMS TO EXPLAIN YOUR IDEAS 57 Lorem ipsum congue tempus Lorem ipsum tempus
  • 58. AND TABLES TO COMPARE DATA A B C Yellow 10 20 7 Blue 30 15 10 Orange 5 24 16 58
  • 60. 89,526,124 Whoa! That’s a big number, aren’t you proud? 60
  • 61. 89,526,124$ That’s a lot of money 100% Total success! 185,244 users And a lot of users 61
  • 62. OUR PROCESS IS EASY 62 1 2 3
  • 63. LET’S REVIEW SOME CONCEPTS Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage. 63 Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
  • 64. You can insert graphs from Google Sheets 64
  • 65. MOBILE PROJECT Show and explain your web, app or software projects using these gadget templates. Place your screenshot here 65
  • 66. Place your screenshot here 66 TABLET PROJECT Show and explain your web, app or software projects using these gadget templates.
  • 67. Place your screenshot here 67 DESKTOP PROJECT Show and explain your web, app or software projects using these gadget templates.
  • 68. THANKS! Any questions? You can find me at: @username user@mail.me 68
  • 69. CREDITS Special thanks to all the people who made and released these awesome resources for free: ⊗ Presentation template by SlidesCarnival ⊗ Photographs by Unsplash 69
  • 70. PRESENTATION DESIGN This presentation uses the following typographies and colors: ⊗ Titles: Abel ⊗ Body copy: Abel You can download the font on this page: https://www.fontsquirrel.com/fonts/abel Orange #ff8700 · Magenta #ef007e · Purple #550062 You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to create new slides or download the fonts to edit the presentation in PowerPoint® 70
  • 71. 71 SlidesCarnival icons are editable shapes. This means that you can: ⊗ Resize them without losing quality. ⊗ Change fill color and opacity. ⊗ Change line color, width and style. Isn’t that nice? :) Examples:
  • 72. ✋👆👉👍👤👦👧👨👩👪💃🏃💑❤😂😉 😋😒😭👶😸🐟🍒🍔💣📌📖🔨🎃🎈🎨🏈 🏰🌏🔌🔑 and many more... 😉 72 Now you can use any emoji as an icon! And of course it resizes without losing quality and you can change the color. How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328
  • 73. 73