2. CULTURAL
HYBRIDIZATION.
also known as cultural hybridity or cultural
mixing, refers to the blending and fusion of
different cultural elements, practices, and
traditions to create new cultural expressions
or forms.
3. WHAT MAKES A
HYBRID CULTURE.
A hybrid culture is an office setting that
blends online and face-to-face settings.
Changes in the workplace over the past few
years have positively dominated our
thoughts.
4. CULTURAL
HYBRIDIZATION.
It occurs when people from diverse cultural
backgrounds interact, exchange ideas,
beliefs, values, and practices, leading to the
emergence of hybrid cultural identities,
behaviors, and products.
5. IMPORTANCE OF CULTURAL
HYBRIDIZATION.
• It fosters greater appreciation and
understanding of diverse cultures,
traditions, and perspectives, leading
to tolerance and respect for cultural
differences.
• Hybridization often leads to the
creation of new ideas, art forms,
cuisines, music genres, and other
cultural expressions, promoting
innovation and creativity.
CUSTOMERS
• It can facilitate social cohesion and
integration by bridging cultural
divides and promoting cross-
cultural communication and
collaboration.
6. IMPORTANCE OF CULTURAL
HYBRIDIZATION.
• can open up economic opportunities
through the exchange of goods,
services, and cultural products, as
well as tourism and cultural
industries.
• hybridization demonstrate resilience
and adaptability to changing social,
economic, and environmental
conditions, enabling them to thrive in
diverse contexts
CUSTOMERS
• Embracing cultural hybridization can
contribute to peacebuilding and conflict
resolution efforts by promoting mutual
understanding and reconciliation among
culturally diverse groups.
7. CULTURAL HYBRIDIZATION AS
GLOBALIZATION
Globalization has accelerated the process of cultural hybridization,
resulting in hybrid cultures due to enhanced cross -cultural exchange.
This phenomenon is influenced by global improvements in
communication, transportation, and technology, impacting other
civilizations and their causes, effects, and implications.
8. EXAMPLE OF POPULAR
CULTURE HYRBID.
KOREAN POP MUSIC.
The appeal of K-pop fashion lies in its ability to satisfy the needs of
Filipino fans for identity and recognition, as well as the entertainment
value provided by the visually appealing elements of K-pop content.
It can be said that the Philippines is one of the leading markets for
Korean music
and According to a recent study on Hallyu in the Philippines, Filipinos
are drawn to Korean culture because of the similarities between their
cultural perspectives and the lifestyles portrayed in Korean music.
9.
10.
11. POSITIVE EFFECT
OF HYBRID CULTURE
fosters innovation and
creativity by encouraging
the synthesis of ideas,
practices, and traditions
from different cultures.
Hybrid culture, like any cultural phenomenon, has bpositive
affect.
12. NEGATIVE EFFECT
OF HYBRID CULTURE
Hybrid culture can lead to
conflicts or resistance among
individuals or groups who
perceive it as a threat to their
cultural identity, causing
tensions, discrimination, or
cultural backlash.
Hybrid culture, like any cultural phenomenon, has negative
affect.
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