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CULTURAL ENVIRONMENT
What is Culture?
Definition: The word "culture" is most commonly used in three basic senses: Excellence of taste in the fine arts and humanities, also known as high culture  An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning  The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group
The following characteristics of culture are worth knowing: Learned: Culture in not inherited or biologically based, it is acquired by learning and experience. Shared Transgenerational Symbolic Adaptive
Levels of culture National culture  Organizational culture Occupational culture
Impact of culture on business Culture creates people Culture and globalization Culture determines goods and services Family
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Cultural environment

  • 3. Definition: The word "culture" is most commonly used in three basic senses: Excellence of taste in the fine arts and humanities, also known as high culture An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group
  • 4. The following characteristics of culture are worth knowing: Learned: Culture in not inherited or biologically based, it is acquired by learning and experience. Shared Transgenerational Symbolic Adaptive
  • 5. Levels of culture National culture Organizational culture Occupational culture
  • 6. Impact of culture on business Culture creates people Culture and globalization Culture determines goods and services Family