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Cultural Differences
and Business
Communication
Thucydides 460BC – 411BC
Great Grandfather of International Relations
What is culture anyway?
The way of life, beliefs, customs and social
expectations common to a group of people from a
particular place and time
Definition: culture
Наш человек
Our culture determines who is…
( and who is not )
So what’s the problem?
Cultures are different…
time
power distancespace
neutral or emotional
statusuncertainty avoidance
How cultures differ…
Individual or collective
Different culture = Different expectations
pushy
aggressivecold
insincere
rude
polite
loud
quiet
dispassionate
passionate
untrustworthy
emotional
Stereotypes…
Let’s look at a cultural misunderstanding…
The problem of language in cross-cultural
communication
English is NOT Russian
What is politeness?
Politeness is…
a set of social skills whose purpose is to
ensure everyone feels comfortable in a social
interaction
Two politeness strategies:
positive and negative
Positive politeness strategy users…
avoid giving offense by highlighting friendliness. These strategies
include juxtaposing criticism with compliments, establishing
common ground, using nicknames, honorifics and in-
group jargon and slang.
Negative politeness strategy users…
avoid giving offense by showing deference. These strategies
include questioning, hedging, and presenting disagreements as
opinions.
Which uses a positive strategy?
What problems have you faced?
Who present the biggest problems for you -
Native speakers of English or other
nationalities?
Stop!
Ask yourself…
Am I misunderstanding this person?
How should I react?
If you find yourself reacting negatively to a person
from another culture…
The end

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Cultural Differences and Business

Editor's Notes

  1. Participants discuss culture and try to come up with a definition
  2. Pair discussion “What difficulties does culture present for international teams?”
  3. Discuss each of these with brief examples and point out that these are just a sample…
  4. Ask participants to choose all that they think apply to American, British and Russian people.
  5. Handout 1: Case Study
  6. Discuss the effects of speaker’s first language in CCC.
  7. Handout: Sentence exercises. Remember to point out that there are differences between native English-speaking cultures too.
  8. Ask participants to share their experiences of politeness and impoliteness in a work context – small group discussions (3-4 people)
  9. Introduce politeness theory
  10. Positive politeness strategy handout
  11. Negative politeness handout
  12. Handout: Sample letters - pairs
  13. Pair discussion: real life problems – introduced by 2 of own negative experiences
  14. On the telephone? In writing? Face-to-face? Why?
  15. Handout: Situations – groups.