This document discusses how developing a mobile app can help golf courses connect with more customers and increase revenue. Smartphone usage is growing rapidly and will surpass PC usage in 2012. A golf course app allows courses to market directly to customers through features like push notifications, leaderboards, and food and drink specials. This increased exposure and engagement with customers through mobile can result in more rounds played, memberships, and overall revenue for the course. The document advocates that courses develop an app and mobile strategy to reach more golfers, especially as smartphones become a main way people access online content and services.

1. Connecting your course with more golfers than ever before.

2. Connecting to your customers All through your own Golf Course Mobile App

3. Smartphone sales grew 72% in 2010 over 2009 Smartphones are predicted to be the highest selling consumer electronic device category in 2012 Sales of Smartphones are estimated to exceed PC sales in 2012 Smartphone app users more than doubled from 2009 to 2010 from 18 million users to 38 million users Why a Smartphone app? This is THE marketing channel of the future that most industries are just beginning to tap into!

4. How Gallus golf gives you the key.

5. Home Page

6. Player Walkthrough

7. Playing a Round

8. The really cool stuff!

9. What this has done for your course?

10. Why is this so powerful? Facebook as an example:

11. Let’s take that principle to another level!

12. HOW POWERFUL IS THAT???

13. Leaderboards:

14. Push Notifications 2 for 1 green fee special after 1pm this Thursday! Come on out! Marketing content sent directly to your customers phones! Golf plans get rained out? All sun and blue skies at Whisky Barrel! Open tee times today! 20% off thru our app! New August Leaderboard! Low combined net score on 36 holes earns free 4some!

16. Automatic 9th Tee Grill Order Reminder

17. Improve the Pace Of Play at the Turn

19. What all this means: More Rounds Played at Your Course More Memberships Which All Equals MORE REVENUE!!!

20. How This Impacts Your Course’s Profits: That’s 78 rounds 60 Facebook user posts x 130 friends each = 7,800 Facebook views Contact: jason@gallusgolf.com

22. “A couple of decades ago, companies that led the way through branching out online have been shown to have grown more than companies that didn’t make use of the new technology. In present day, those that fail to reach out to the mobile world will also miss a great opportunity.” - Blogtrepreneur.com

23. “If you haven’t jumped on the bandwagon yet, it’s time. It’s incumbent on us to catch the next wave before it catches us.” - Michael Tchong, NGCOA Keynote Speaker at the 2011 NGCOA Conference

24. Almost half of the golfers in the US are between the ages of 18-39

25. 65% of Facebook users are between the ages of 18-44

26. 33% of golfers in the US are over the age of 50

27. “The fastest growing demographic for Facebook and other social media: Those age 50 and over…” - Inc.com

29. GPS Yardage

30. Interactive Scorecard

31. Course News Feed

32. Grill Menu

33. Social Media Sharing

34. Leaderboards

35. Push Notifications

36. Course Tour

37. Map/Location

38. Course Contact InfoContact: jason@gallusgolf.com

39. Getting Started Contact: jason@gallusgolf.com