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MEASURING PERFORMANCE IN A VOLATILE DIGITAL SPACE- Shiseido

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Savage Marketing
Savage Marketing

Anthony Hymes, shares insights from Shiseido's performance marketing practices, A/B testing and more.

Marketing
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MEASURING PERFORMANCE IN A VOLATILE DIGITAL SPACE ANTHONY HYMES - SHISEIDO
THE OPPORTUNITY Trust me!
THE DREAM
REALITY Listen to me!!!
WHAT’S GOING ON??
2 THINGS
AVERAGE ORGANIC REACH ORGANIC REACH IS ALMOST GONE 1 SOURCE: THE INTERNET & PERSONAL EXPERIENCE
THE MORE FANS YOU HAVE, THE SMALLER YOUR REACH! 2 I LIKE you grandson <3
ALGO-WHAT?
SEE A PATTERN? 2018 2020?
BRANDS NEED TO PAY
CERTAIN COMMON METRICS ARE IRRELEVANT FOLLOWER GROWTH RATE ENGAGEMENT RATE1 2
CERTAIN COMMON METRICS ARE IRRELEVANT FOLLOWER GROWTH RATE ENGAGEMENT RATE INCOMPARABLE YEAR OVER YEAR 1 2
NEED TO MEASURE ABSOLUTES REACH ENGAGEMENTS LINK CLICKS 1 2 3 HOW MANY SEE YOUR CONTENT IMPACTS HOW MANY PEOPLE SEE YOUR CONTENT IMPACTS YOUR BUSINESS
BRING IN OLDSCHOOL MEDIA KPIs CRM CPA CPC REACH ENGAGEMENTS LINK CLICKS 1 2 3
tonyhymes.info

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