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2. Facebook Sales
2012: Ads $5B!

3. We’ve been reporting quite often
on the upcoming Facebook IPO
and with Facebook sales for ads to
top $5B this year according to
market researchers, its no wonder
that the IPO has been rumored to
be set at a valuation at as high as
$100B.

4. Facebook Sales | How It Fairs
Out
With Google following close
behind, Facebook sales for ads are
still number one and its
competition has been left in the
dust.

5. Menlo Park, CA-based Facebook
will still dominate this year, raking
in $2.6 billion to Google’s $2.5
billion in display ad revenues. Yet
by end of next year, the Mountain
View, CA-based web and
technology giant will hold a $3.7
billion to $3.3 billion lead over
Facebook for display
ads, eMarketer says.

6. According to eMarketer, the top
three portals trail both Google and
Facebook in ad revenue. Yahoo
($1.4 billion), Microsoft ($700
million), and AOL ($600 million)
will finish 2012 behind the leaders
in that order. The trio remains in
the same positions next year,
according to eMarketer, but will
see incremental lifts in display ad
revenues.

7. So it appears that even though
Facebook sales are at the top this
year, next year Google will
overtake them, at least according
to reports. How close were the
researchers in predicting Facebook
sales for last year?

8. Facebook’s recent S-1 filing
revealed that eMarketer was $600
million off its earlier estimates for
Facebook’s 2011 ad sales ($3.2
billion). In its September
2011 calculation, the researcher
said Facebook would draw $3.8
billion.

9. What’s $600 million
anyways. That's pocket
change, right folks? Whatever the
case, Facebook is racking in the big
bucks with advertising. Their
other form of revenue? Game
credits. Here’s a report we did
earlier on Facebook sales:

10. So just how much revenue does
Facebook pull in on a year to year
basis and where exactly does it
come from? We have ran across a
recent article from PC World on
the Facebook IPO and just how
much money they pull in from
both advertising and gaming.

11. Facebook has been busy making
money in recent years and
growing fast. In 2009, the
company said it brought in $777
million in revenue. That figure
grew to $1.974 billion in 2010, and
then almost doubled in 2011
when the company had $3.71
billion in revenue and $1 billion in
profit.

12. The S-1 filing also shows that
digital cows, crops, and mafia hit
jobs are a big source of revenue
for the company; social game
maker Zynga was responsible for
about 12 percent of Facebook’s
revenue in 2011.

13. Facebook Sales | Whats the
Status of the IPO?
Investors realize that Facebook
sales are skyrocketing with no end
in sight that’s why this stock is
already being traded like crazy and
its not even public!

14. The shareholder base has grown
to more than 1,000, compared
with the 50 to 100 investors most
companies have when they go
public, according to an estimate by
Sam Hamadeh, head of research
firm PrivCo.

15. Private purchases pushed
Facebook’s valuation past $100
billion this month, possibly
limiting immediate gains for IPO
investors, given that Facebook
may seek a $75 billion to $100
billion value.

16. What do our readers think about
Facebook sales? Do you think
Facebook sales will overtake
Google in the near future?