The document discusses strategies for job hunting during economic downturns, highlighting industries that remain resilient and trends affecting employment. It emphasizes the importance of self-advocacy, adapting to market changes, and the shifting demographics of the workforce. Key insights also include leveraging social media for job searches and the impact of technology on employment opportunities.

1. While Job Hunting in Challenging Economic Times: A Trend Report How to Keep your Sanity

2. Lynn Hazan & Associates The Executive Search Firm for Recruitment in Marketing and Communications [email_address] www.lhazan.com 312.863.5401

3. “ One lesson stands out: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you” Jim Collins Fortune , May 5, 2008 Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

4. You can still thrive in a downturn Top 10 Recession Proof Industries Name them! According to survey from US Bureau of Labor (stats drawn from 1990, 2001 and 2007 recessions Source: Resumebear.com/blog

5. Top 20 industries 1. Residential trade contractors 2. Turbine & Turbine generators 3.Medicinal & Biological products 4. Medical equipment 5. Pet & Supply stores 6. School bus transportation 7.Passenger Transit 8. Poultry processing 9. Motor vehicle towing 10. Water and sewage

6. Top 20 industries 11. Consumer lending 12. Financial transaction processing & clearing 13. Portfolio management 14. Investment advice 15. Direct health & medical insurance 16. Self storage centers 17. Tax prep services 18. Process & logistics consulting services 19. Vet services 20. Security guards & armored care services

7. Hiring Timeline: A Kiss Perspective from LH&A 2001 2005 2006 2007 2008 9/11 Dotcom meltdown Hiring picks up 3-5 years HOT Exec level Marketing + Communications Housing-related Not for Profit Industrial Products Started strong Fickle Q4 Freelance up 32% Candidates turn down jobs Fussy Client Syndrome Talent Shortage Global Recession 2009 Very selective hiring Massive layoffs Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

8. Hiring Timeline: A Kiss Perspective from LH&A 2008 Late ‘09 2010 2011 2012 Economic meltdown Anticipated hiring Economic Stimulus Package Fuller recovery Gov’t Programs kick in-Need staff 2009 Millions Lose jobs Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

9. Client Sweet Spots: Candidate Profiles 3 years 5 years 7 years 8 years 10 years Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

10. Current Client Needs Clients planning for future-Smart clients! Current Job Openings: VP-Marcom Trade Assn: 1. Online Managing Editor- online a must! 2. Mger-Biz Dev’t & Strategic Alliances 3. Consumer Website Mger- client filled

11. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

12. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

13. The Obama Influence Obama = the New Media Candidate New Media Surrogates--Power to the People Online support became “feet on the ground” Virtual phone banks--call from home Mobile devices--texting, Twitter

14. The Obama Influence Push favorable news to top of search engines Online energy translates into meaningful results De-bunking rumors - easy - buy website Interactive tools - YouTube Respect opinion of online community--shape policy Source:Apco Worldwide: Barack Obama’s Cutting Edge Campaign

15. Anticipated Trends in 2009-10 Economic Stimulus Plan - trickle down Job Training Money available Home Improvements - Energy rebates

16. Anticipated Trends in 2009-10 Wisdom + Leadership = gone Web 2.0 Boomers delay retirement Gap in talent pool Salary adjustments--lower Locations: Smaller/ Emerging Markets, candidates hesitate to move

17. Anticipated Trends in 2009-10 Thrift Age - David Houle Demise of Cable TV Intergenerational work relationships-- each generation needs the other Urban Nomad Payoff in R&D - trendsetters

18. Online Job Boards Mass - decreasing effectiveness Niche - targeted - higher usage Linkedin - de facto Aggregators - capture jobs - increased use For example: Indeed.com, SimplyHired.com, Juju.com

19. Trends in 2009 - Preview Tech & Resources CSR Green Health Care Globalization Demographics Changing Mgmt Structure Web 2.0

20. Organics Global Warming Environment Green Peace Humane Treatment of Animals Fair Trade Workers’ Rights Fringe Center/Mainstream Recognize Trends & Have Them Work for You Whole Foods Nike Starbucks PETA Al Gore Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

21. Trend Blogs/Resources Marketingcharts.com Gorkana.com Futurist: David Houle’s blog for hot tips: Evolutionshift.com Did you Know 2.0? Brainyquote.com Climatewire.com By Environment and Energy Publishing Covers politics & biz of climate Resumebear.com Trendwatching.com

22. Tech Growth - 2009 & Beyond Biotechnology Disruptive technology Energy innovations Clean tech Mobile devices -innovation, smart devices Payoff from R&D

23. P&G – The Issue is Water Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

24. Where the Jobs Will Be 5.3 million jobs created by environmental management and protection (Management Information Services Inc., 2006) 6.9 million environmental jobs by 2020 22 sectors w/ green-collar opportunities (food production, manufacturing, auto repair) Infrastructure/Public Works

25. Corporate Social Responsibility (CSR) Carbon footprint Bottled Water: More expensive than gas Strategic advantage – happy workers, reputation, and social license to operate in existing and new markets Cars - Preferred treatment for Hybrids Carpooling - companies of choice to work for

26. Where the Jobs are Since 1990s : Lost 1.1 million jobs in Information Technology Gained 1.7 million jobs in Healthcare

27. Healthcare Spending U.S. spends more/capita than any other country Expectation $4 trillion by 2015 or 20% of GDP Focus on disease care, not HC U.S. ranked last of 19 industrialized countries in providing timely and effective healthcare to its citizens 1 1 Measuring the Health of Nations: Updating an Earlier Analysis , London School of Hygiene and Tropical Medicine, 2008

28. Wellness Programs Redefine corporate healthcare Healthcare costs soaring Scotts Miracle-Gro Co., Novartis Tobacco-free Fitness and diet programs Intensive screening and health assessment tests Huge premiums for those who don’t comply Scotts forecasts 3 to 1 return on wellness program

29. Time Line - Largest economies: 2000 - 2050 (anticipated) Footnote 8: “Global Economics Paper No: 99” by “Goldman Sachs” Source: Industry reporting; Ageos Research analysis 1,311 1,437 1,875 4,176 9,825 2,604 3174 5,567 10213 18,340 6,074 6,673 27,803 35,165 44,453 U.S. Japan Germany U.K France China Japan India Germany China US India Japan Brazil 2000 2025 2050 GDP of the 5 Largest Economies (2007 dollars) U.S.

30. U.S. and Global Economy 2007 = 21% of global economic growth By 2011 anticipate 15% Stats compiled before recession

31. Changing U.S. Demographics Rise in Ethnic markets in U.S. Rising importance of African Americans-credit Obama -Hispanic American & Indian American, e.g. 2.35 million American Muslims; key players Language Training - Chinese, Arabic Women

32. Mini Quiz Pew Research Center 2050 projections… 1) Latinos _____% overall US population 2) Asians _____% overall US population

33. Answers Any luck? Latinos = 29% 2) Asians = 9%

34. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

35. Boomers in the Workforce 60 is the new 40 Anticipated brain drain Boomers re-invent work after retirement Consulting/ freelancing Healthcare: best field for workers 50 + AARP - Best Employers Past 50 list

36. The Generation Gap Veterans (1922-1945): View work as obligation, want to be revered for their knowledge Baby Boomers (1946-1964): View careers as exciting adventure, want to be needed Generation X (1965-1980): View work as entrepreneurial, want flexibility Generation Y (1981-2000): View work as means to an end, like to work in teams Meyer, Ann. “ Closing the Gaps Between the Ages.” Chicago Tribune , 21 July 2008.

37. Changing American Management Structure

38. Web 2.0 Shift in Content Professional Professional pubs Newspapers Trade magazines Business pubs Reference books Professional Associations Citizen Generated Blogs RSS Feeds Youtube Google Wikis Online Communities Vs.

39. Heed these words “The future belongs to those who prepare for it” -Ralph Waldo Emerson To be valued, one must build value

40. Critical Skills - Must Haves Writing Analytic/Quantitative Web 2.0 skills Collaborative work styles Industry specific experience Biz dev Managing Clients, Supervisory Skills Foreign Language Skills Do more with less!

41. How to Re-Define Yourself in a Changing World Who are you? Strengths & Core Competencies Reinvent yourself, your skills

42. The Ps of Marketing - Pat House of Siebel Systems Pressing Need Pragmatism - is it simple to explain? Permutation - change the market - own it Partnership - internal and external Profitability

43. Marketing your Expertise Does your service address a critical need? Can you explain what you do easily? Do you have a niche in the market? Are you the “go to” person? Can you make money?

44. What is your UPS? Has nothing to do with the postal service The answer is… How do you mirror your own brand? Why should we hire you? Elevator speech - practice

45. Be a Leader Adaptive capacity Shared meaning or common vision Distinctive and compelling voice Sense of integrity From Geeks and Geezers: How Era, Values, and Defining Moments Shape Leaders by Warren G. Bennis and Robert J. Thomas

46. Reinvent Yourself New Business Models: Temp, Temp-to-Perm, Full-time, Combination Consortium or co-op Adapt and thrive Social Media – What are we doing to market ourselves?

47. Money, money, money… Compensation - market self-correcting Big jump in salary possible? Your competitive worth in the marketplace Negotiating Value of benefits It’s not always about the money!

48. Key to Networking Build lifelong relationships Build within/outside companies Join professional associations,online social networks Build horizontally/vertically

49. Professional Associations CWIP, IABC, PRSA BMA, AMA, CADM Charities and causes: Volunteer and get involved Continue education

50. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

51. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

52. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

53. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

54. Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

55. Wow Slide Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.

56. Empowered Job Seeker 1-1 consultation to help candidates re-position themselves for a changing job market Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

57. Lynn’s e-jobs Sign up to receive our weekly updates Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

58. Upcoming Speaking Gigs 1) AMA Meetup- 3/11/09 5:15 pm.Michael Walters Adv 444 N Wabash 2) IABC, 4/22/09--lunch meeting Transformational Communications: The Power of Story

59. Volunteer Opportunities Help at the Expo, Sat. March 28 Copyright 2009 by Lynn Hazan & Associates - www.lhazan.com

60. Here’s to a year for recovery! May the force be with you! Lynn Hazan [email_address] www. lhazan .com 312.863.5401