The document discusses three major geopolitical risks to business reputation in 2021: 1) Supply chain geopolitics as countries push companies to reshore manufacturing for economic and national security reasons, exposing companies to public scrutiny over their supply chain operations. 2) Technology competition as countries view technology dominance as important for national security and economic interests, requiring companies in emerging technologies to consider national stakeholder interests. 3) Disinformation as an ongoing communications risk, with countries using information campaigns to undermine economic competitors and companies unprepared to address this emerging threat. The document argues communications leaders must help companies navigate these geopolitical issues and protect reputation in this new era of great power competition.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Navigating a Changing Energy Landscape - ON Energy Report Sept 2016MSL
The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments.
In this issue of the ON Energy Report, we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their corporate positioning and prepare accordingly.
For future updates, please contact Nick Bastin, Partner, CNC and Head of MSLGROUP’s EMEA Energy Practice at nick.bastin@cnc-communications.com.
Do share your queries/feedback with our team at @CNC_comms or reach out to us on twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
This year’s edition highlights five critical trends for communicators in the next 12-18 months. Each is brought to life with real-world examples, implications for businesses and a carefully curated selection of classes from innovative institutions worldwide.
The Study Guide is designed as both a primer and a resource to allow for deep-dives. We hope it piques your curiosity and gives you fluency in new elements of modern media and communications.
[Salterbaxter Directions] Human Rights - The Time is NowMSL
Is your business up to speed on the risks and opportunities of human rights issues?
Learn from the early adopters of the UN Guiding Principles Reporting Framework and get ahead of the game.
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
Navigating a Changing Energy Landscape - ON Energy Report Sept 2016MSL
The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments.
In this issue of the ON Energy Report, we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their corporate positioning and prepare accordingly.
For future updates, please contact Nick Bastin, Partner, CNC and Head of MSLGROUP’s EMEA Energy Practice at nick.bastin@cnc-communications.com.
Do share your queries/feedback with our team at @CNC_comms or reach out to us on twitter @msl_group.
Each year, Directions takes an in-depth look at an area of sustainability and communications. This time, we’re delving into the quite sizeable gap that still exists between business and society. It’s not the void that interests us so much as the question of how it can be shrunk.
How do we move from just minding the gap to actually mending the gap?
For more information, connect with @salterbaxterMSL or reach out to us on Twitter @msl_group.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
SDG Signals - SBTribe Research by Salterbaxter MSLMSL
It’s been two years since the launch of the SDGs and the UN’s recent progress report highlights that support is uneven and needs to accelerate. New data sources, including
social media, continue to be vital tools to measure, monitor and report progress.
SDG Signals uncovers new insights about SDG communications online and which areas, people and brands are cutting through. We explore the overall SDG online conversation, providing clear opportunities for differentiation, with initial comparisons from the Technology and Food & Beverage sectors. Future editions will put the spotlight on other specific sectors and issue areas.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
Everyone’s talking about integrated reporting. But not everyone has realised that there’s a new divide opening up within the integrated reporting movement.
It seems clear to us that the integrated reporters who show, rather than tell (and use the lens of the ‘capitals’ to do so), are the only ones able to truly convince their stakeholders that their company is doing something different. We take a closer look at the reporters getting it right in Salterbaxter MSLGROUP's latest ‘Directions’ report, ‘Integrated reporting: measurement matters’.
MSLGROUP's Reputation Impact Indicator Study sheds light on the importance of corporate “mind space” – a measurement of how easily a person can relate to a company – in determining a brand or company’s reputation.
The study’s results demonstrate that “mind space” – meaning both how easily a person relates to a company and the nature of the connotations invoked - plays a different but equally important role in corporate reputation compared to people’s rational views about products, services, financial performance, corporate behavior and how those companies manage relationship with consumers.
Findings from our Reputation Impact Indicator study highlight key challenges facing global reputation managers today.
Download The Reputation Impact Indicator Study here: http://ow.ly/NLjIW
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Self-employed, "1099" workers represent the new face of America's economy. Here, Core Innovation Capital examines this fundamental shift in the nature of work, the ramifications that 1099 status has on Americans' financial lives, and the technology companies that are rising to address novel financial pain points.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
IMAGE IS INDEED EVERYTHING: AN ANALYSIS OF HOW AMERICANS VIEW LEADING COMPANI...ijmpict
In today’s economy, a substantial part of the value of a consumer-facing company is tied-up in the value of its corporate image and its brand. As such, major companies today have both a great opportunity and a significant challenge at hand in managing their corporate reputations. In recent years, we have seen numerous instances of how the public perception of companies - and their brands - can be either positively or negatively impacted almost overnight by a wide range of events, social media, and more. As such, “reputational risk” is - and will continue to be - a significant managerial concern. In this study, we explore recent survey data on how the American public regards leading companies today in regard to their reputations. Using data from a major national consumer survey, we examine the seven dimensions of corporate reputation and assess how the public views the “best” and “worst” companies today on each reputational aspect. The article concludes with a look at the managerial implications of the present research and a look ahead to how further research could both deepen our understanding of consumer perceptions of corporate reputation and connect the reputation construct to actual corporate performance.
An advertising industry first, Ogilvy & Mather’s Cross-Cultural Report: Findings provide new model to help brands build value and relevancy for “The New General Market”.
Through the development of Ogilvy & Mather’s Cross-Cultural Report, we identified a major shift in the way we perceive and market to our clients’ customers. In the report we explain this shift and the manner in which we need to respond to it. The stakes are high. It’s no exaggeration to say that this is a change-or-die moment for many players in our industry. We believe that with this blueprint we are poised to prosper rather than perish. And we believe that David Ogilvy, who had great respect for the consumer and a deeply held belief in constant adaptation, would have approved.
After reading the Cross-Cultural Report you should understand the following:
1. The business case as to why brand and marketing leaders should shift their planning and investment approach for “The New General Market.”
2. The cross-cultural disciplined approach versus the current general market and multicultural marketing approach.
3. How the application of the Ogilvy & Mather Cross-Cultural Strategic Territories helps builds brands for The New General Market.
4. How the Ogilvy & Mather Cross-Cultural Matrix helps brands assess their current cross-cultural position and our approach for building brand value.
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
An overview of the 5 trends that are shaping the future of public relations, based on global industry research. Presented to the UK\'s PRCA in January 2011.
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
The Media Playbook: City and The Cities is a media concept sandbox prepared by the Future City Summit and Good City Foundation. The webinar and podcast series develops to sustain virtual dialogue among the policy planners, technologists, mayors and investors to continue learning about our post-pandemic world.
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
Everyone’s talking about integrated reporting. But not everyone has realised that there’s a new divide opening up within the integrated reporting movement.
It seems clear to us that the integrated reporters who show, rather than tell (and use the lens of the ‘capitals’ to do so), are the only ones able to truly convince their stakeholders that their company is doing something different. We take a closer look at the reporters getting it right in Salterbaxter MSLGROUP's latest ‘Directions’ report, ‘Integrated reporting: measurement matters’.
MSLGROUP's Reputation Impact Indicator Study sheds light on the importance of corporate “mind space” – a measurement of how easily a person can relate to a company – in determining a brand or company’s reputation.
The study’s results demonstrate that “mind space” – meaning both how easily a person relates to a company and the nature of the connotations invoked - plays a different but equally important role in corporate reputation compared to people’s rational views about products, services, financial performance, corporate behavior and how those companies manage relationship with consumers.
Findings from our Reputation Impact Indicator study highlight key challenges facing global reputation managers today.
Download The Reputation Impact Indicator Study here: http://ow.ly/NLjIW
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
Self-employed, "1099" workers represent the new face of America's economy. Here, Core Innovation Capital examines this fundamental shift in the nature of work, the ramifications that 1099 status has on Americans' financial lives, and the technology companies that are rising to address novel financial pain points.
[Salterbaxter MSLGROUP Directions] Materiality - Breaking Out of the Strait-J...MSL
Materiality can help to deliver a range of valuable outcomes, but all too often the process ends up being nothing than a costly rubber-stamp; a matrix of prioritised issues, that’s finalised, published, and then… nothing. Our Salterbaxter MSLGROUP team present five materiality fundamentals, which are important considerations that can help improve results no matter where a company is on its journey.
IMAGE IS INDEED EVERYTHING: AN ANALYSIS OF HOW AMERICANS VIEW LEADING COMPANI...ijmpict
In today’s economy, a substantial part of the value of a consumer-facing company is tied-up in the value of its corporate image and its brand. As such, major companies today have both a great opportunity and a significant challenge at hand in managing their corporate reputations. In recent years, we have seen numerous instances of how the public perception of companies - and their brands - can be either positively or negatively impacted almost overnight by a wide range of events, social media, and more. As such, “reputational risk” is - and will continue to be - a significant managerial concern. In this study, we explore recent survey data on how the American public regards leading companies today in regard to their reputations. Using data from a major national consumer survey, we examine the seven dimensions of corporate reputation and assess how the public views the “best” and “worst” companies today on each reputational aspect. The article concludes with a look at the managerial implications of the present research and a look ahead to how further research could both deepen our understanding of consumer perceptions of corporate reputation and connect the reputation construct to actual corporate performance.
An advertising industry first, Ogilvy & Mather’s Cross-Cultural Report: Findings provide new model to help brands build value and relevancy for “The New General Market”.
Through the development of Ogilvy & Mather’s Cross-Cultural Report, we identified a major shift in the way we perceive and market to our clients’ customers. In the report we explain this shift and the manner in which we need to respond to it. The stakes are high. It’s no exaggeration to say that this is a change-or-die moment for many players in our industry. We believe that with this blueprint we are poised to prosper rather than perish. And we believe that David Ogilvy, who had great respect for the consumer and a deeply held belief in constant adaptation, would have approved.
After reading the Cross-Cultural Report you should understand the following:
1. The business case as to why brand and marketing leaders should shift their planning and investment approach for “The New General Market.”
2. The cross-cultural disciplined approach versus the current general market and multicultural marketing approach.
3. How the application of the Ogilvy & Mather Cross-Cultural Strategic Territories helps builds brands for The New General Market.
4. How the Ogilvy & Mather Cross-Cultural Matrix helps brands assess their current cross-cultural position and our approach for building brand value.
What does radical uncertainty mean to communication professionals today? How has it affected stakeholder and consumer expectations? And what are companies doing to meet the challenge?
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
An overview of the 5 trends that are shaping the future of public relations, based on global industry research. Presented to the UK\'s PRCA in January 2011.
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
The Media Playbook: City and The Cities is a media concept sandbox prepared by the Future City Summit and Good City Foundation. The webinar and podcast series develops to sustain virtual dialogue among the policy planners, technologists, mayors and investors to continue learning about our post-pandemic world.
2008 Seize The Opportunity - Your Guide To Getting Business Results From Comm...Upstream
This guide provides tips on how to effectively use communications in China to support your business expansion and maximize opportunities in this dynamic business environment.
his guide provides tips on how to effectively use communications in China to support your business expansion and maximize opportunities in this dynamic business environment.
Produced by Upstream Asia (www.upstreamasia.com)
You can see the online version of this guide at http://2008.upstreamasia.com
Crisis Management in Service Organizations: Will the New Habits and Practices...Elissar Toufaily
In this research seminar, I discuss the Covid-19 Shock and its accelerations globally and in the UAE, before presenting the results of a qualitative research, through semi-structured interviews done with 47 managers and decision-makers in the service sector. In this research, I explore: 1/ the impact of Covid-19 on organizations and the service industry, 2/ the strategies and practices adopted for recovery; 3/ the challenges and facilitators of recovery, 4/the new normal for organizations and consumers, before finalizing with the lessons and opportunities that we can learn from the crisis.
Effect of Social Media on Consumer Purchasing BehaviorEvonCanales257
Effect of Social Media on Consumer Purchasing Behavior
Elhadi Baby
American Military University
DEFM200 Assignment 2
Professor Oscar Solano
26 December 2021
Social Media Platforms Influence Consumer Purchasing Behavior
Introduction
Social media has become an excellent avenue for retailers to extend their marketing campaigns and influence consumer buying behaviors for a broad range of products in today's technology-driven world. Social media provides an effective and reliable communication channel where retailers and buyers do not have to meet physically to influence customer buying decisions (Voramontri & Klieb, 2019). Social media platforms, including Facebook, Instagram, Twitter, My Space, and Linkedln, have enabled consumers to connect with others and sellers through information sharing, thoughts, and opinions about particular agricultural products. Consumers are on social media networks than ever before, looking for products recommendations and reviews to make buying decisions. Consumers require awareness about different products, which is readily provided through constant dialogue between the seller and the buyer. The informative and attractive content about particular products can glue consumers to the product and influence purchasing decisions.
Topic Definition
Social media involves an internet-grounded technology that allows disseminating information content via virtual communities and networks. It is computer-grounded and offers users quick communication electronically, including videos, personal information, photos, and documents. Social media platform refers to distributing information or content through the internet to a given group of followers. Social media platforms include Facebook, Instagram, Twitter, My Space, and Linkedln. Consumer purchasing behavior can be defined as actions taken by a consumer before purchasing a service or product. Social media platforms affect the extent to which consumers feel a connection with a particular product or service, therefore affecting their behavior to buy.
Topic Explanation
Social media has provided various online activities for agricultural produce consumers, including chatting, blogging, messaging, and even gaming. Such activities offer practical approaches for the potential client to gather advice and details about particular farm products (Alnsour et al., 2018). Social media platforms have changed the manner of sharing interests and information and communication ways. Due to the rapid growth of social media platforms, product marketers have found a new channel for contacting their clients. Although marketers are spending heavily on social media platforms, it is hard to measure the real return on investment. There is inadequate research elaborating the exact role of social media on consumers' different phases of purchasing decision-making procedures. The topic aims at studying how social media influences consumer buying behavior.
Defending P ...
COVID-19- IMPACT ON THE MANUFACTURING & INDUSTRIAL SECTORSManish Parsuramka
Welsh Consultants examines- As we work through our new normal amidst this global pandemic, we have been forced to reconsider how we operate our businesses and daily lives. Any changes have ripple effects across our communities and local-economies.Change is needed to survive, and so we adapt. Crisis is the ultimate disruptor, change facilitator, and accelerant. Companies that were perhaps reluctant to embrace changes are now obligated to prepare and deliver new services. Innovations become abundant and creativity thrives. Areas like AI, Automation, IoT, and PropTech are areas we can’t ignore as we also explore a pandemic response strategy. The first question is: “Will the crisis prompt manufacturing companies to carry out a top- to-bottom review of their global supply chains with an eye towards reducing risks?” This paper examines the issue in detail.
This is a free 30-page downloadable guide to the biggest trends and issues affecting public relations across eleven sectors and twelve of the UK’s regions and nations.
This thought leadership document features contributions from each of the CIPR’s Groups and covers issues and trends including:
- The importance of the NHS as a barometer for gauging the public support and trust of politicians at a local and national level ahead of the 2015 General Election
- How the power of science, engineering and technology can drive economic growth and quality of life
- The changing attitudes of financial regulators to social media
- The impact of the 2014 Independence Referendum and the XX Commonwealth Games in Scotland
- The launch of new local television networks in Nottingham and Birmingham
- The 2014 Tour de France as an opportunity to bring inward investment and help boost the local economy in Yorkshire
The Fourth Industrial Revolution represents a fundamental change in t.pdfcomputers12
The Fourth Industrial Revolution represents a fundamental change in the way we five, work, and
relate to one another, It is a new chapter human development, enabled by extraordinary
technology advances equal with those of the first, second and third industrial revolutions. These
actvances are merging the physical, digital, and biological worlds in ways that create both huge
promise and potential peri. The speed, breadth and depth of this revolution is forcing us to
rethink how countries develop, how organisations create value and even what it means to be
human. The future economy, the future of jobs, education, finance, energy - indeed the future of
everything have been tittes of conferences and committees at national and international levels for
over half a decade. What COVID-19 has done is accelerate the disruption already heralded by
the Fourth industrial Revolution and demographic trends and underscore the urgency required to
address systemic vulnerabilities. In formulating this sustainable strategy, it is therefore essential
that we continue to consider the bigger picture at the same time as planning the responses and
eventual recovery from the current crises. In May 2020 the World Business Council on
Sustainable Dovelopment (WBCSD) outlined 12 macro trends set to shape the next decade
towards 2030. These represent major shifts in the demographic, environmental, economic,
technological, political, and cultural landscapes that can be foreseen with a relatively high degree
of certainty, though their implications are often more uncertain or ambiguous. Companies with a
strong sustainability focus, must align their strategies with these macro trends and disruptions if
they are to remain resilient and sustainable into the next decade and beyond. For businesses, the
opportunity exists to accelerate transformation towards more sustainable and digital operating
models, while enhancing productivity. Technology has demonstrably holped societies manage
the crisis and provided a window into the benefits of more technology-enhanced ways of
learning, working and producing - from telemedicine to logistics to the knowledge economy.
Collaboration between the public and private sectors has helped solve some of the most urgent
challenges associated with the pandemic, opening the door to accelerating such approaches in the
future. Now more than ever there is a greater urgency for business to tum the lens on itself and
truly understand its purpose and role in society if we are to create a better future that will sustain
into the first half of the 21 century. Buttps //mw w vodacom.com/pdt/our-purpose/vodacom-
sustainability-strategy.pdf]
Question 1.1 Critically discuss the risk identification elements and process to be considered by
Vodacom to navigate through these uncertain times. Question 1.2 (25) Identify and discuss how
Vodacom can control the above risk elements to reduce the impacts of the potential risks to their
business..
This is the seventh of our reports on billionaire wealth, continuing our investigation into this historic era of wealth generation. Our research universe covers more than 2,000 billionaires from 43 markets in the Americas, EMEA and APAC, looking back over more than two decades.
201211 IASA theInterpreter: Social Media - Beware the IcebergSteven Callahan
Article discusses the hidden risks of social media and how all companies, even those not consciously participating in social media networks, already face risks that have to be managed.
United Minds’ Forward to Work: Designing the Employee Experience of the FutureWeber Shandwick
In our sixth session, “Designing the Employee Experience of the Future,” TIAA's Chief Associate Experience & Employee Relations Officer Andy Habenicht and Chief Talent Management Officer Josh Greenwald discussed their journey to becoming an employee-centric organization, including:
- The importance of focusing on employee experience
- Changing expectations in today’s environment
- Considerations to inform planning
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Leadership in Uncertain TimesWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our fourth session, “Leading in Uncertain Times,” former Chief Human Resources Officer of State Street Capital Alison Quirk and President of United Minds Kate Bullinger discussed:
- The leadership challenge before us
- Profile of a leader in these uncertain times
- What employees need from leadership now
- Preparing leaders for re-entry
- Seizing the long-term reinvention opportunity
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Fostering Workplace InclusionWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our fourth session, “Fostering Workplace Inclusion in Challenging Times,” Chief Inclusion & Diversity Officer at CMG Margenett Moore-Roberts, and SVP of Diversity & Inclusion at United Minds Tai Wingfield discussed:
- How recent events have impacted diverse populations
- How workplaces have become more and less inclusive
- Measures to meet the moment
- Redesigning for the long term
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Understanding Treatments and VaccinesWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our second session, “Understanding Treatment and Vaccines,” Duke University Professor of Global Health Dr. Mike Merson and Global Director of Element Scientific Communications Dr. Frank Orrico discussed:
• Mitigation and containment
• Blunting impact with treatments
• Vaccines as the key to normalcy
• Implications for businesses
Please visit our website for more information: http://unitedmindsglobal.com.
United Minds’ Forward to Work: Navigating Government GuidelinesWeber Shandwick
United Minds’ Forward to Work: Perspectives to Guide Re-entry webinar series explores different considerations for people, culture, and change leaders managing the return to work.
In our first session, “Navigating Government Guidelines,” President of Global Public Affairs for Weber Shandwick Pam Jenkins and Executive Vice President of United Minds Anthea Hoyle discussed:
- The political lens through which leaders and citizens are viewing the COVID-19 crisis
- The challenges of conflicting guidance from local, state and federal government and how organizations are balancing government guidance with business needs
- The ways in which this crisis has changed the expectations of employers from both their people and their customers
Please visit our website for more information: http://unitedmindsglobal.com
A recent KRC Research poll of American employees and consumers explores perceptions around the corporate response to COVID-19, as well as implications for the workplace as companies navigate the re-entry phase. The results suggest effective, consistent communications, an emphasis on employee safety and a commitment to corporate values will all play a key role in navigating the recovery phase.
Lydia Lee, President, Weber Shandwick China, shares more on the experience of managing COVID-19 for our offices in China as well as how we advised companies on communicating across the three stages: outbreak, quarantine and recovery.
Chief Diversity Officers Today: Paving the Way for Diversity & Inclusion SuccessWeber Shandwick
This workplace diversity and inclusion survey, conducted among D&I professionals at high revenue companies in the U.S., focuses on the best practices of D&I functions that are well-aligned with the overall business strategy of the company and the roles, responsibilities, and challenges facing today's Chief Diversity Officers (CDOs).
The State of Corporate Reputation in 2020: Everything Matters NowWeber Shandwick
This new survey was conducted among executives from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and the benefits that come with having a strong corporate reputation.
In partnership with Weber Shandwick, KRC Research conducted 23 in-depth, guided, qualitative interviews among C-level and other top executives to understand the challenges and opportunities of doing business in disruptive times.
The latest installment of Civility in America, an annual poll conducted by Weber Shandwick and Powell Tate, in partnership with KRC Research, once again finds that the majority of Americans perceive incivility to be a problem in our society.
Weber Shandwick, in partnership with KRC Research, has released Employee Activism in the Age of Purpose: Employees (UP)Rising, as an expansion upon Weber’s extensive work on corporate activism.
CEO Activism: Inside Comms & Marketing - InfographicWeber Shandwick
CEOs are increasingly speaking out publicly and taking stands on controversial issues. To understand how executives perceive their own CEOs’ activism and whether organizations are prepared to respond to hot-button issues, Weber Shandwick partnered with KRC Research to survey 500 communications and marketing executives in the US (300), UK (100) and China (100).
Weber Shandwick, in partnership with KRC Research, released CEO Activism: Inside Comms & Marketing, the third report issued in the 2018 annual CEO Activism poll conducted by Weber Shandwick in partnership with KRC Research. The latest research is a survey of communications and marketing executives in the US, UK and China and finds that CEO activism is squarely on the corporate agenda and reaps reputational rewards.
The Great American Search for Healthcare InformationWeber Shandwick
Weber Shandwick, in partnership with KRC Research, released The Great American Search for Healthcare Information, a survey of 1,700 American adults. The research focuses on Healthcare Information Seekers, or those who look for health-related information at least once a year.
Civility in America 2018: Civility at Work and in Our Public SquaresWeber Shandwick
Weber Shandwick and Powell Tate, in partnership with KRC Research, have conducted Civility in America: A Nationwide Survey annually since 2010. View the full report at http://bit.ly/2t5SxE2
Weber Shandwick, in partnership with KRC Research, released CEO Activism: The Tech Effect, a follow-up to The Purposeful CEO from earlier this year. The Tech Effect surveyed technology professionals such as software/application developers and software engineers in seven global markets: Brazil, Canada, China, India, Mexico, the UK and the U.S.
Weber Shandwick, in partnership with KRC Research, released CEO Activism in 2018: The Purposeful CEO. This survey is the third installment of Weber Shandwick’s CEO activism series, following The Dawn of CEO Activism (2016) and High Noon in the C-Suite (2017). This year’s report finds that nearly eight in 10 consumers (77 percent) agree that CEOs need to speak out when their company’s values are violated or threatened.
Civility in America 2018 - Fast Facts Civility in AmericaWeber Shandwick
Weber Shandwick and Powell Tate, in partnership with KRC Research, have conducted Civility in America: A Nationwide Survey annually since 2010. Read 8 top-line findings from the research.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
For multinational companies, business as usual no
longer exists. As the world fought to contain the
COVID-19 pandemic in 2020, the outlines of a less
visible battle came into focus around the world: a new
era of Great Power Competition whose consequences
will endure long after the virus is eliminated.
This calls for heightened responsibility among
communications leaders to bridge the gap between
international relations and business reputation. General
Counsel and Government Relations leaders are often tapped
to navigate an organization through shifting international
political and regulatory dynamics, calling upon the Chief
Communications Officer only after a public crisis is imminent,
or worse, already in motion. This will not suffice in 2021 or
the years ahead.
January saw a new administration come to power in Washington,
several world leaders use The Davos Agenda event to set
national goals, and optimism that global vaccinations will
jumpstart economies and reopen societies in the months
ahead. 2021 will also see a post-Brexit UK, a more
strategically autonomous Europe, and the 100th
anniversary of the founding of the Chinese Communist
Party. Questions remain about Iran and North Korea’s
nuclear prospects, climate change results among the
world’s largest polluters, and the evolution of multilateral
institutions to effectively address present-day challenges,
including global health.
This report focuses on three of the most prominent
geopolitical risks to business reputation in 2021,
spurred not only by the events of the day, but by the
enduring transformation of great power politics:
supply chain geopolitics, technology competition and
disinformation.
With their finger on the pulse of political, social and cultural
issues, communications leaders are best-placed to guide
their organizations to understand, anticipate, plan and
protect against these issues, as well as the heightened
reputation risk – and opportunity – that comes with doing
business in the era of 21st century Great Power
Competition.
Executive Vice President
Geopolitical Strategy & Risk, Weber Shandwick
Former Assistant Secretary of State
Global Public Affairs, 2018-2020
A new geopolitical era has emerged, in which rising and global
powers are challenging the liberal values and institutions that
have formed the foundation of the international world order for
over seven decades.
A multinational company risks unprecedented scrutiny,
reputation and business damage amid the crosshairs of
geopolitical competition, especially as communications and
media technology accelerate the ability for public
constituencies – not just diplomats – to use their voice to speak
up and speak out on international political issues and the role
they believe companies should play in them.
GLOBAL
BUSINESS AT THE
NEW COMMUNICATIONS STRATEGIES AND PRINCIPLES
ARE REQUIRED TO PREPARE FOR AND COPE WITH THE
ISSUES AND OPPORTUNITIES THAT ARISE FROM THE
ROLE COMPANIES PLAY – WILLINGLY OR NOT – IN
THE ECONOMIC, TECHNOLOGICAL AND INFORMATION
BATTLE OF 21ST CENTURY GREAT POWER COMPETITION.
At the same time, multinational companies have a new public
diplomacy opportunity to use their reputation and influence –
their soft power – to advance their values and value across
borders, and to unite the people of nations around those
values at a time of heightened divisions.
3
4. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
4
New communications strategies and
principles are required to prepare for
and cope with the issues and
opportunities that arise from the role
companies play – willingly or not –
in the economic, technological and
information battle of 21st century
Great Power Competition.
FOR MULTINATIONAL
COMPANIES,
The reshoring and decoupling of manufacturing
and supply chains for economic and security
reasons means that companies should be
prepared for the risk of being named and
shamed should they not play along with
government or public expectations. This
includes addressing longstanding but
intensifying scrutiny on human rights issues in
supply chains.
SUPPLY CHAINS IN THE
POLITICAL & PUBLIC SPOTLIGHT
Global media and social media mentions of
supply chains and MNCs or forced labor increased
IN 2020 FROM THE
YEAR PRIOR. (Source: Brandwatch)
As technology competition
increases between nations,
companies intersecting with
emerging technologies will be
publicly scrutinized about whose
national interests and values
they are advancing through their
business, products and services.
Multinational companies must
consider their home country as a
key stakeholder and how
national interests will impact
their global business and
communications strategies.
TECHNOLOGY COMPETITION REVEALS
“COUNTRY” AS A KEY BUSINESS STAKEHOLDER
AMONG AMERICANS
BELIEVE IT
IS IMPORTANT
BELIEVE IT IS
VERY IMPORTANT
that companies and organizations
make company decisions that protect
national security.
– Weber Shandwick/KRC Research,
February 2021
The competition between nations
for economic dominance means
that a multinational company may
either contribute to or hinder
certain nations’ economic
interests. In either instance, it
stands to become a target of
information statecraft by
governments and other actors
who would benefit from
undermining the company’s
reputation and market position.
The time to build disinformation
resilience is now.
DISINFORMATION IS NOW AN URGENT,
LONG-TERM COMMUNICATIONS RISK
say that their company has
done or currently
detects/protects the
company from cyberattacks
and fake news.
LESS THAN HALF
OF CCOs -
– The Page Society’s latest
2019 survey among Chief
Communications Officers
COMMUNICATIONS LEADERSHIP
IMPERATIVES IN THE 21ST CENTURY
GEOPOLITICAL ARENA
With their finger on the pulse of
political, social and cultural issues,
communications leaders are best-
placed to guide their organizations
to better understand, anticipate,
plan and protect against the
heightened reputation risk – as
well as seize the public diplomacy
opportunity – that comes with
doing business in the era of 21st
century Great Power Competition.
This requires:
GEOPOLITICAL
INSIGHTS
DATA ANALYTICS &
RESEARCH
GLOBAL MEDIA
INTELLIGENCE
SCENARIO PLANNING
RESILIENCE
BUILDING
5. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
In the United States, bipartisan attention to reducing
supply chain reliance outside the U.S. is accelerating as a
national and economic security imperative. In the Biden
Plan to Rebuild U.S. Supply Chains, he commits to
“fundamental reforms that shift production of a range of
critical products back to U.S. soil, creating new jobs and
protecting U.S. supply chains against national security
threats,” with a focus on medical supplies and
equipment, energy and grid resilience technologies,
semiconductors, key electronics and related technologies,
telecommunications infrastructure and critical raw
materials. The Biden administration has started with an
executive order requiring federal government procurement
to be sourced in the United States.
Japan and South Korea are encouraging businesses to
reshore manufacturing out of China and into Southeast
Asia by offering subsidies. India has recently amended its
Consumer Protection (E-Commerce) Rules, 2020, and the
Legal Metrology (Packaged Commodities) Rules, 2011, to
mandate that online sellers clearly display a product’s
country of origin – an attempt by the government to
influence consumer choice and favor products
manufactured in India.
SUPPLY CHAINS IN THE PUBLIC
& POLITICAL SPOTLIGHT
Even before the COVID-19 pandemic drew international attention to global supply chain vulnerabilities,
a renewed focus by countries on economic sovereignty was pushing supply chains center stage in the
public spotlight. This did not start and will not end with the virus.
Whether it’s Make in India, Made in China 2025, Buy
America, or Europe’s drive toward “strategic
autonomy,” the reshoring and decoupling of
manufacturing and supply chains for economic and
security reasons means that companies should be
prepared for the risk of being named and shamed in
media headlines or legislative hearings should they
not play along with government or public expectations.
– Joseph R. Biden, Jr., Foreign Affairs, March/April 2020
agree that "nationalism will rise and global supply
chains will become less common"
after the COVID-19 pandemic.
OF FORTUNE 500 CEOS
– Fortune, May 2020
5
6. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
SUPPLY CHAINS IN THE PUBLIC
& POLITICAL SPOTLIGHT, CONT.
THE
COMMUNICATIONS
TAKEAWAY:
Beyond cost, quality and delivery, supply chains
are now vehicles for policymakers, the public and
consumers alike to determine if a business is
operating for or against a nation’s security and
economic interests, in addition to its own
company and core values.
Companies should expect to earn political, public
and consumer attention and must prepare for their
supply chain operations to be publicly scrutinized
through strategic scenario, communications and
reputation risk planning.
The re-engineering of supply chains will impact
jobs and local economies. This requires
companies communicate with
transparency and sensitivity to those
affected, while demonstrating the rationale
for a more resilient supply chain.
Whether it be human rights or the more fundamental
question of whether a business is advancing or hindering
national security and economic interests and values
through its supply chain, a multinational company should
be prepared to earn public and political attention around its
actions and operations.
This includes addressing longstanding but intensifying
scrutiny on human rights issues in supply chains. The
Responsible Business Initiative that narrowly lost in a
highly-contested referendum in Switzerland – sparked by a
coalition of Swiss civil society organizations – is a
harbinger for more activist efforts across the globe to hold
business liable for human rights violations in their global
business operations. Britain, Canada and France already
possess such laws, and Germany is expected to pass its
human rights due diligence law before September 2021.
Policymakers and activist groups are poised to publicly
exploit human rights issues to an even greater degree in
order to undermine the case for doing business in
competitor countries.
Global media and social media mentions of
supply chains and MNCs or forced labor increased
IN 2020 FROM THE
YEAR PRIOR. (Source: Brandwatch)
6
7. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
TECHNOLOGY COMPETITION REVEALS
COUNTRY” AS A KEY BUSINESS STAKEHOLDER
“
China’s focus on technology in the proposals for its next
five-year plan, due out in March 2021, comes atop its
“Made in China 2025” industrial policy to become
dominant in global high-tech manufacturing, as well
as “China Standards 2035” to set global standards for
next-generation technologies. Underpinning this vision is
the Chinese Communist Party’s principle of improving the
socialist system with Chinese characteristics.
Meanwhile, President Biden has identified “disruptive
technology” as one of the challenges that will define our
time, alongside climate change and the threat of nuclear
war, asserting that “as new technologies reshape our
economy and society, we must ensure that these engines
of progress are bound by laws and ethics, as we have
done at previous technological turning points in history,
and avoid a race to the bottom, where the rules of the
digital age are written by China and Russia.” In a
campaign speech last summer, Biden declared that
corporations have “a responsibility to their workers,
their community, to their country.”
MULTINATIONAL COMPANIES DOING BUSINESS IN
EMERGING AND CRITICAL TECHNOLOGIES MUST
CONSIDER THEIR HOME COUNTRY AS A KEY
STAKEHOLDER AND HOW NATIONAL INTERESTS WILL
IMPACT THEIR GLOBAL BUSINESS AND
COMMUNICATIONS STRATEGIES.
Tensions around technological supremacy and security are heating up between countries.
In the era of Great Power Competition, countries have
come to recognize that control of key technologies is
essential for both national security and economic
prosperity.
The government in India is pushing its own Universal
Payments Interface (UPI) as an alternative to “foreign
players.” In Australia, the new Foreign Relations Bill
enables the country’s foreign minister to stop new or
previously signed agreements with overseas
governments. This is likely to impact infrastructure and
technology partnerships, such as the Belt and Road
Initiative with Beijing. And 2021 is the year in which the
EU will try to catch up on digital standards by developing
a strategic regulatory digital EU agenda, reaching out to
the U.S. to form an “EU-U.S. Agenda for global change,”
including a common agenda on digitalization.
to advance their nations’ interests
and vision for the future.
THEIR RESPECTIVE TECHNOLOGY
AND INNOVATION SECTORS
CONTINUE TO CALL FOR
AND
MOST NOTABLY, THE
7
8. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
THE
COMMUNICATIONS
TAKEAWAY:
TECHNOLOGY COMPETITION REVEALS
COUNTRY” AS A KEY BUSINESS STAKEHOLDER, CONT.
American companies
Chinese companies
European companies
– Morning Consult Poll,
conducted June 19-21,
2020
47%
48%
40%
37%
39%
19%
17%
24%
21%
19%
FRENCH
ADULTS
GERMAN
ADULTS
ITALIAN
ADULTS
SPANISH
ADULTS
UK
ADULTS
54%
52%
Share of European adults who say that the
coronavirus pandemic has made them less
favorable towards each of the following:
EUROPEAN CONSUMER
PERCEPTIONS
Consider that, according to a February 2021 survey
conducted by Weber Shandwick/KRC Research, 77% of
Americans believe it is important that companies and
organizations make company decisions that protect
national security – 46% said this is very important. As
for American consumers, more than one-third (36%) say
they have started/continued or stopped using products
and services of a company because of the company’s
support for American interests globally.
In Europe, the COVID-19 pandemic has decreased
consumer perceptions of both Chinese and American
brands. And we witnessed how geopolitical competition
between the U.S. and China decimated Huawei’s
international mobile phone business at the same time
Chinese consumers rushed to buy Huawei smartphones
ahead of a potential chip shortage due to U.S. export
restrictions.
As technology competition increases between
nations, companies intersecting with emerging
technologies will be publicly scrutinized about whose
national interests and values they are advancing
through their business, products and services.
Companies should start by assessing their mission,
vision and values in the context of today’s
geopolitical realities and adjust their communications
and engagement strategies among all stakeholders,
including government and citizens.
Having clear processes in place to assess the
impact on complex issues of human rights,
economic sovereignty, technology security and more
will be critical. Not everyone will agree with the
actions companies take, but it is easier to defend
decisions that are made in a thoughtful way, using a
clear process.
AMONG AMERICANS
BELIEVE IT
IS IMPORTANT
BELIEVE IT IS
VERY IMPORTANT
that companies and organizations
make company decisions that protect
national security.
– Weber Shandwick/KRC Research,
February 2021
“
8
47%
45%
42%
9. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
DISINFORMATION IS NOW AN URGENT,
LONG-TERM COMMUNICATIONS RISK
The 2019 Aon Global Risk Management Survey ranked “pandemic risk/health crises” 60th
of 69 top risks for global organizations. Disinformation could also blindside businesses.
While the issue of “fake news” surfaced with gusto
worldwide in 2016, it has remained a relative backburner
issue for many companies and organizations. This is
unsurprising due to the many pressing, significant and
real-time problems impacting company reputation, such
as the COVID-19 pandemic and ensuing questions about
the future of work and global economic recovery. But it is
also due to the scale and complexity of the disinformation
challenge – and the even larger question of what a
business should do about it.
INFORMATION STATECRAFT AND INFLUENCE
CAMPAIGNS ARE TOOLS USED BY COMPETING
NATIONS TO INFLUENCE PUBLIC OPINION IN WAYS
THAT ADVANCE THEIR OWN INTERESTS AND HINDER
THAT OF ADVERSARIES. THIS CAN INCLUDE
DISINFORMATION AND PROPAGANDA CAMPAIGNS,
CYBERSECURITY ATTACKS AND CENSORSHIP.
These are not new tools and tactics. However, key
attributes of the modern communications environment
amid Great Power Competition now present heightened
risk to businesses.
First, advancements in technology and growing access to
personal and commercial data facilitate the speed and
targeting of media and information to vulnerable
audiences by highly-sophisticated state actors as well as
savvy individual or institutional political actors. The
suspected Russian hackers that breached U.S.
government agencies in late 2020, gaining potential
access to corporate and personal data from major U.S.
companies, is just one recent example.
say that their company has done or currently
detects/protects the company from cyberattacks
and fake news.
LESS THAN HALF OF CCOs -
– The Page Society’s latest 2019 survey
among Chief Communications Officers
9
10. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
DISINFORMATION IS NOW AN URGENT,
LONG-TERM COMMUNICATIONS RISK, CONT.
The time to build disinformation resilience is now. The risk
of disinformation in today’s geopolitical environment is
only accelerated by the communications environment as
technology and tactics become more sophisticated and
“best practices” for disinformation are established.
Communications leaders must understand the risks that this
unprecedented environment presents to their business reputation,
as global brands are actors in the competition for economic
supremacy – willingly or not – and stand to get caught in the
crosshairs of information and economic statecraft.
Media intelligence helps companies balance risk and reward
through a deeper understanding of how information travels in real
time. The more business leaders understand how content is
created, shared and consumed in the geopolitical arena, the more
competitive – and safe – they can be with their own media
strategies, content and narratives.
Implementing a proactive media and analytics strategy to
recognize risk, unearth opportunity, and exert some control over
the company’s reputation in today’s information environment has
never been more important.
Finally, protecting business reputation requires an
understanding of the geopolitical information environment,
including the recognition that truth in several closed or
censored societies has not existed in modern times. Thus,
the ability to counter inaccurate narratives about an event,
a brand or a company in these environments is severely
limited and presents new and different challenges than
combatting disinformation in open societies where free
speech and a free press are codified in the rule of law.
In the latter, the ability to combat disinformation is also
exceptionally difficult as counter measures run the risk of
infringing upon free speech, a free press, or technology
innovation writ large. The complex political and regulatory
environment across different countries and cultures
underscores the importance of companies taking
proactive measures to build disinformation resilience and
protect themselves in the crosshairs of information
warfare as governments and regulatory bodies are
unlikely at this point to adjudicate on their behalf.
– NATO’s approach to countering disinformation:
a focus on COVID-19, July 2020
DISINFORMATION SEEKS TO DEEPEN DIVISIONS
WITHIN AND BETWEEN ALLIED NATIONS, AND
TO UNDERMINE PEOPLE’S CONFIDENCE IN
ELECTED GOVERNMENTS.”
THE
COMMUNICATIONS
TAKEAWAY:
As bots, algorithms and other forms of content automation
accelerate the ability of governments and political actors
to spread disinformation, computational propaganda (think
propaganda at 5G speed) will flood the information space
at a scale and velocity not yet experienced, making
corporate communicators’ fears of a “viral tweet” pale in
comparison.
Secondly, the competition between nations for economic
dominance means that a multinational company may
either contribute to or hinder certain nations’ economic
interests. In either instance, it stands to become a target
of information statecraft by governments and other actors
who would benefit from undermining the company’s
reputation and market position.
10
11. G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
THE MAIN THING YOU HAVE TO DO IS BUILD
RESILIENCE INTO THE SYSTEM SO THAT YOU’RE NOT
TRYING TO PREDICT SPECIFIC SHOCKS, BUT YOU’RE
MAKING YOUR WHOLE SYSTEM RESILIENT TO
WHATEVER SHOCKS MAY COME ALONG. “
– Fred Kempe, President &
CEO, The Atlantic Council
“
Communications leaders – from their unique perch at the
intersection of political, business, social and cultural
issues across consumer, employee, public and
policymaker stakeholders – are best-placed to guide their
organizations to better understand, anticipate, plan and
protect against the heightened reputation risk, as well as
seize the public diplomacy opportunity, that comes with
doing business in the era of 21st century Great Power
Competition.
THI
S
RE
Q
UI
RE
S
:
Geopolitical Insights
An understanding of today’s Great Power Competition
taking place across economic, technological and
information domains.
Data Analytics & Research
Deep insights into real-time attitudes, perceptions and
conversations among citizens, employees, customers,
policymakers and influencers across borders, including
detection of early and emerging signals.
Global Media Intelligence
An understanding of diverse media and information
environments across the world, including how content is
created, shared and consumed.
Scenario Planning
A seat at the table to anticipate, detect and educate corporate
boards and leadership teams on geopolitical reputation risk,
and guiding the organization toward proactive crisis and
scenario-planning.
Resilience Building
As evidenced by the COVID-19 pandemic, it may prove
impossible to predict specific shocks to an organization’s
reputation across the globe. The imperative for communications
leaders is to build resilience into the brand and company
reputation – now – in order to attain the capacity to recover
quickly when new challenges threaten reputation.
THE COMMUNICATIONS
LEADERSHIP
IMPERATIVES
11
G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES
12. WEBER SHANDWICK’S
GEOPOLITICAL RISK &
REPUTATION ADVISORY GROUP
The reputation risk for companies doing business across
borders and cultures has never been more extreme or fast-
paced. Technology-empowered employees, consumers and
citizen activists combined with a growing focus on national
priorities – whether Brazil Above Everything, Brexit, Make in
India, China Dream or Buy America – have thrust business
into the crosshairs of 21st century geopolitical competition.
As the global competition takes place across economic,
technological and information arenas – battlegrounds that
nearly all multinational organizations influence – companies
are in the political and public spotlight. Reputation and
influence have never been more important to business
resilience at the same time they’ve never been more at risk.
Weber Shandwick’s Geopolitical Risk & Reputation
Advisory Group counsels clients to protect and elevate their
reputation and influence, mitigate risk, and capitalize on
opportunities in the 21st century geopolitical arena.
SAPTARSHI
DUTTA
India
JIM MESZAROS
Global Public
Affairs
JORGE
CAMARGO
Mexico
LUCIANA
BARBETTA
Brazil
GREG
PRAGER
Europe
ALPHONSE
DAUDRE-
VIGNIER
Switzerland
IPI THIBEDI
South Africa
ZIAD
HASBANI
UAE
CAROLYN
DEVANAYAGAM
Asia Pacific
VANESSA HO
NIKOLOVSKI
Singapore
LYDIA LEE
China
JAN DIRK
KEMMING
Germany
OLIVER
DREWES
Brussels
TYLER KIM
South Korea
TOSHIYA
TAKATA
Japan
ED TAYLOR
UK
FOR
MORE INFORMATION,
PLEASE CONTACT:
Executive Vice President
Geopolitical Strategy & Risk
Weber Shandwick
mgiuda@webershandwick.com
Michelle S. Giuda
12
G
L
O
BAL
BUSINESS
AT
T
HE
G
EO
PO
L
IT
ICAL
F
RO
NT
LINES