Generation Z & Sustainability, Andy Last sharing research insights

1. Generation Z &Sustainability
Andy Last :co-founder, salt
@saltylast@saltpr
#SB14London

4. Who are Gen-Z?

6. Our research
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? 1,000
16-20
year olds

7. We asked them about…
Their connection
to the wider world
Communication
The role
of business in
creating a
‘better world’

13. Business isn’t front of mind….
Charities and pressure groups
15%
Education systems
16%
Communities
36%
Governments
85%
International bodies
68%
Businesses
17%
Individuals
45%
Scientists
14%

14. agree or strongly agree that business has a responsibility to create a better world
…but it could be

16. I will go out of my way to buy products and services from businesses that I know are helping to create a better world
Strongly disagree
3%
Slightly disagree
14%
Neither agree nor disagree
24%
Slightly agree
40%
Strongly agree
18%

17. 45%
in choosing a job, they would rank working for
a company that helps make the world a better place as important a consideration as salary
agree
Purpose at work

19. Business should make ‘doing good’ a central part of their business and not just by giving to charity
Strongly disagree
3%
Slightly disagree
5%
Neither agree nor disagree
15%
Slightly agree
43%
Strongly agree
34%

21. This is the evolution of CSR
CSRdepartment
Incremental changes in business
Heartofbusiness

22. business if it’s said in public, on the record, from the top. Need to say it’s for business. Unapologetically.
It can only get to the heart of a

23. Strongly disagree
5%
Slightly disagree
13%
Neither agree nor disagree
20%
Slightly agree
39%
Strongly agree
23%
I believe it’s OK for businesses to make a profit out of making the world a better place

26. Comments from journalists
1
Packaging
2
Employee interviews
3
Advertising
4
Online Forums
5
Twitter
6
Facebook
7

28. http://www.salt-communications.com/generation-z/