September 2012 Amplify - Building Your Brand Through Social and Mobile Media Strategies
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Day-Of PowerPoint Presentation for September 2012 Event Panel Discussion Covers - How to use advanced media to win and keep the attention of customers - How brands can expand their marketing strategy to include targeted and integrated multichannel mobile campaigns - Today’s “sales funnel” — the relevance of paid, earned, owned media for driving sales - How to measure ROI with new media The Amplify Speaker Series, now in its ninth year, continues to draw more business leaders. The luncheon series is recognized as one of Cleveland’s best corporate networking events. The goal is to bring professionals together to network and to hear from a panel of industry experts in specific categories/industries that adhere to that month’s theme in Cleveland Business Connects (CBC) magazine.
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September 2012 Amplify - Building Your Brand Through Social and Mobile Media Strategies
- 7. Are you? 1. Male 2. Female 0% 0% Countdown 15
- 8. Age…don’t be afraid it’s anonymous 1. 18-25 2. 26-35 3. 36-45 4. 46-55 5. 56-65 6. Over 65 0% 0% 0% 0% 0% 0% Countdown 15
- 9. What sector do you represent in the Cleveland community? 1. Manufacturing 2. Distribution 3. Technology 4. Health Care 5. Real Estate Commercial/Residential 6. Finance/Legal/Accounting 7. Non-Profit or Government 8. Education 9. Marketing & Communications 10. Sports/ Entertainment 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% Countdown 15
- 10. Which county do you work in? 1. Cuyahoga 2. Lake 3. Geauga 4. Portage 5. Summit 6. Lorain 7. Medina 0% 0% 0% 0% 0% 0% 0% Countdown 15
- 11. What is your current title/position? (Choose one closet to your current title) 1. CEO 2. CIO/CTO 3. President/Owner 4. Senior Level Manager 5. Mid Level Manager 6. Director 7. Associate 0% 0% 0% 0% 0% 0% 0%
- 12. Is your company represented on? (Choose all that apply) 1. Facebook 2. Twitter 3. LinkedIn 4. GooglePlus 5. Pinterest 0% 0% 0% 0% 0%
- 13. Is your company engaged in mobile marketing? If so, choose all that apply. If not, choose N/A 1. SMS 2. Mobile Web 3. Applications 4. Mobile Ads 5. N/A 0% 0% 0% 0% 0% Countdown 15
- 14. If not already, when do you plan on implementing a social media management and tools? 1. Within a month 2. 1-3 months 3. 4-6 months 4. 7-12 months 5. Don’t know 0% 0% 0% 0% 0% Countdown 15
- 15. What portion of your marketing budget is dedicated to social media? 1. 0-10 percent 2. 11-25 percent 3. 26-50 percent 4. 51-80 percent 5. 81-100 percent 0% 0% 0% 0% 0% Countdown 15
- 16. Who manages your social media efforts? (Choose all that apply) 1. Unpaid Intern 2. Paid Intern 3. Entry Level 4. Mid-Level 5. Director 6. Vice President 7. CIO/CTO 8. Owner/Operator 9. Agency 0% 0% 0% 0% 0% 0% 0% 0% 0%
- 17. Currently how are you using media for your business? (Choose all that apply) 1. Lead Generation 2. Custom Service 3. Jobs/Recruitment 4. PR Efforts 5. Market Research 6. Corporate Sponsorships/Partnerships 0% 0% 0% 0% 0% 0%
- 21. What monitoring platforms are you currently using to measure your social media efforts? 1. Google Analytics 2. Hootsuite 3. Radian 6 4. Vocus 5. Social Mention 6. Sprout 7. Facebook Insights 8. Other 9. No measurement tools in place 0% 0% 0% 0% 0% 0% 0% 0% 0% Countdown 15
- 23. What is your #1 barrier to entry for adopting a social Media Strategy? 1. Lack of technology support 2. Lack of understanding of the key platforms 3. Lack of staffing/key skill sets 4. Lack of leadership/initiative 5. No budget/money allocated for social media 6. All of the above 7. Other 0% 0% 0% 0% 0% 0% 0% Countdown 15
- 27. What did you think of the speaker? 1. Very favorable 2. Favorable 3. Not sure 4. Not favorable 0% 0% 0% 0% Countdown 15
- 28. What did you think of the venue? 0% 0% 0% 0% Countdown 15 1. Very favorable 2. Favorable 3. Not sure 4. Not favorable
- 29. What did you think of the value? 0% 0% 0% 0% Countdown 15 1. Very favorable 2. Favorable 3. Not sure 4. Not favorable
- 30. How did you hear about the event? 1. CBC Magazine 2. Eblast 3. One of the sponsors 4. Internet 0% 0% 0% 0% Countdown 15
- 31. Would you attend another Amplify Luncheon? 1. Yes 2. No 0% 0% Countdown 15
- 32. Would you like to share your email address for networking purposes? 0% 0% Countdown 15 1. Yes 2. No