UltraTech Cement spent Rs 74.96 crore on corporate social responsibility initiatives in the 2018-2019 financial year, exceeding the prescribed limit of Rs 61.18 crore. The company's CSR activities focused on education, healthcare, livelihood generation, rural development, social empowerment, and cultural heritage protection. These initiatives benefited more than 1.4 million people across 502 Indian villages. Key programs included support for 120 schools and 12,756 children, healthcare for 67,594 patients through 8 hospitals, safe drinking water access for 80,000 villagers, and livelihood training for over 8,000 people including 1,100 women.