The document provides details on the levels and gameplay for a proposed mobile game called Swapzaar. It describes 6 levels of gameplay: Level 1-4 can be played without registration and involve matching shoes, styling outfits, a fashion crossword, and a treasure hunt game across fashion cities. Level 5-6 require registration and include a fashion Sudoku game and a jackpot slot game. Scores are tracked across levels, and players must earn 500 points to access the jackpot level. The jackpot uses a multiplier of winnings based on prior score and allows betting virtual "buttons" on slot spins with fashion symbols. Revenue targets aim for a 70% jackpot payout rate from fees and button purchases

1. Game stages
Swapzaar : detailed game brief
Please refer to the earlier shared general
game strategy brief before getting into this
detailed brief on the game developemnt.

2. Overview-1
• 6 Levels
• Level 1-4 free to play without registration
• Stage 5 & 6 need registration on swapzaar website, to carry forward
the score and play to win the jackpot
• From level 1-5 maximum score is 1000.
– Each level has max score of 200 points= 1000 points total
• You need minimum 100 points in each level to advance to next level
• You need minimum 500 points to be eligible to play the jackpot
level 6
• If you cannot get total 500 points you go back to level 1 and start
playing again (game bank will generate another combination of
questions/puzzles to ensure it’s not easy to get it right after one try)
• But the idea is to allow people to enter level 6 because that is how
we earn money and keep them interested in winning the jackpot.

3. Overview- 2
• The reason they need to register to play the level 5 & 6 is
because to play the jackpot they have to pay buttons
(swapzaar currency) and if they win the JKPT they also get
paid in buttons.
• Only when they have 50 buttons (Rs 5k, 1 button= 100 Rs) can
they cash out and we charge a 10% platform fee at the time of
encashment.
• Without registering they can play only till level 4.
• The game will have ad placements before game loads and in
between levels, but if they register they can skip the ads.
(another bait to get them to register)
• Each level is explained in details on the following slides.

4. Level 1
• Find the lost shoe: complete the shoe pair
• 4 shoe pairs where one shoe is lost and they have to find the hidden shoe
in the picture with the help of a maginifying glass
• If they can complete in under 1 minute they get 100 points if they
complete in under 2 minutes they get 50 points (minium points)
• Else they fail and have to try again .
• Database has 3-4 game options so every time they play continuously for 4
times they get a different picture ( 6 different shoes at the bottpm of a
different picture) and only on the fifth attempt it’s the same first picture.
• Example: http://www.games.com/play/gamehouse/little-shop-of-
treasures-2

5. Screen shot: full screen mode
• Timer
• Magnifyi
ng glass
• Rich
fashion
boutique
feel
• Four – six
single
shoes at
the
bottom
• They
have to
find the
hidden
pair

6. Level 2
• Style the outfit like a pro: Complete the outfit with the
perfect accessory/garment and win point.
• This is a series of five outfits (for one level clearing
attempt) that they need to get right each right answer
has 40 points
• Each set has 4 items as options, if they get it right in 1
go they get 40 point, 2nd time 30 point, third time 20
points and last only 10 points
• They have to clear the level 2 by getting the minimum
100 points (after completing 5 outfits of 40 points
each) maximum is 200 points for level 2

7. example
• http://www.i
nstyle.com/i
nstyle/fashio
n-games/
• Rules to
appear on
ever stage
like this
• Should be
socially
shareable at
every stage
• Scores, ad
space etc to
be displayed
like the
screen
shown here

8. Level 3
• Fashion cross-word
• Simple fashion cross word to be completed under 2 minutes
(direct no cryptic).
• If cannot new crossword is shown, so 10-20 cross words are in
the bank and the same one appears only after 20th
consecutive attempt.
• Ten words in ach crossword, 20 points each, whichever ones
they get right in 2 minutes they get score for those many
correct words
• We will create the 20 options and give you the same on paper.

9. example
• http://www.funtrivia.com/cross
word/play.cfm?gid=2957
• Once I click on a clue (across or
down) the cursor should
position itself on the crossword
and I can start typing the word
• Red is wrong alphabet
• Green means correct entry
alphabet
• After word is typed the player
presses enter to see if word is
correct.
• If whole word is green it is
correct word and score changes
• Should show scores and time
also because this example
doesn’t have that facility ours
should have score and time
display
• Make it socially shareable
• Look at a place for ads

10. Level 4
• Fashion treasure hunt:
• The stylish character (female) moves across four countries
(cities) – Paris, Milan, London & New York and moves across
the city digging for treasure based on clues
• She has to uncover 2 luxury fashion brands from each of these
cities ( 2 brands per city) and complete all 4 cities in under 5
minutes total 8 brands to be uncovered in 5 minutes
• If she can’t uncover in one city she can move to next city and
later come back if she has time.
• Ever brand uncovered is 40 points total 200 points.
• After 5 minutes game over and score is calculated.
• Once they have

11. http://www.agame.com/game/capn-gold-grubbers-treasure-hunt
• Clues appear
• We will give the eight clues for
the eight logos across 4 cities
• The player has to guess where
the logo treasure is hidden by
solving the puzzle
• Timer appears and you only
have 5 minutes to find all 8
logos across 4 cities.
• They can skip from city to city
to find max logos in given time.
• Socially shareable levels and
scores
• Instead of this sandy beach we
will have the fashion cities
• And instead of the boy we will
have a girl
• Map has grids and once the
clue is solved the player
guesses which grid the treasure
is at and has to go click on that
• Example of clue for Paris:
“ A grey passageway to the most famous road in all of France. Find it, face it and
step two squares ahead and two to the left find the logo of two intersected arcs
there”
• Answer: The monument is Arc de triomphe leading to The road Champs-Élysées,
they have to stand in front of the arc and step two ahead and two left and find
the Chanel logo which is two intersecting Cs or can be decribed as two
intersecting arcs

12. The four city maps will be is
simple with few iconic
monument marked out and
the clues will mean that they
guess the monument and go
click on that to uncover the
treasure (fashion logo)
Illustration style
We can also use google maps
as background
with cartoon monuments
placed on it

13. The player will be rep by
something like
this stylish character with a
map in gand
Illustration style

14. Level 5: Accessible only after registration, the player
will carry fwd point from prev four levels
• Fashion Sudoku.
• This is the easy level sudoku game to be completed in 3
minutes
• Only ten blanks are to be filled, and each blank is 20 points=
total 200 points.
• The sudoku game is where each number 1-9 is rep by a
fashion item and the sudoku puzzle is made up of these
fashion items and the player has to drag and drop the fashion
items to the blanks to complete the sudoku puzzle, the rules
of sudoku stay the same.

15. Example of image sudoku: http://www.smallanimalchannel.com/critter-magazines/critters-
usa/2013-annual/critter-sudoku-2013-answer.aspx
• There will be
ten puzzles in the
bank, we will give
you the rough
drawings, you have
to make the game
• Consecutive tries will
give upto ten diff
puzzles
• There will be only ten
blanks in each puzzle
• The item will be
dragged and dropped
from the menu of
nine items provided
to the respective
square
• There will be a timer
each correct number
is 20 points
Instead of these cartoons we will have 9 fashion items in the
puzzle:
1= Shoe 3= Lipstick 5= jeans 7= scarf 9= bracelet
2= bag 4= perfume 6= shirt 8= Hat

16. Level 6 Jackpot
• After getting more 500 points in the past 5 steps the registered player is told congratulations
you are now eligible to play for the jackpot here are the rules:
– Rule 1 the eligibility for the jackpot multiplier
• if your score is 500, your jackpot value is 2x
• 600- 3x; 700- 4x; 800 and above 5x
– You can invest 2- 10 buttons in the jackpot round , 10 buttons is max.
– One button buys you one spin, so invet ten and spin ten times or invest and spin 1 at a time or 5 buttons
two times. Once you use ten buttons, your game is over you have to start from scratch
– When you register you are anyway given 10 free buttons (launch promo) you could use those.
– If you are an existing member playing and you don’t have enough buttons, you can store your score, go
buy buttons and resume the jackpot round.
– Then you click to spin the slots ( slot details give separately) and if you hit jackpot you get 2x-5x of what
you invested
– If you get 50 buttons you can immediately encash
– We can later come up with promos like super jackpot week ,
where the multipliers go up to 10x and investment cap also goes up to 20x, but for now 10 buttons and
5x is the limit so max winning amount = 50 buttons (rs 5000)
– If you get less than 50 it will add up to your existing buttons in your account and you can encash when
you have 50m (or buy and make 50 and encash).
– Swapzaar charges 10% at the time of encashment- all encashments not just game encashments.

17. Casino room example
http://www.3dslotsgames.org/games/mrgreen/tycoons.html
• 2d version of this look, it has to look like a fashionable high-end casino
• The people won’t look like crooks but like fashion gurus (will share 4
cartoon gurus we need to recreate them)

18. The slots
• The slot grid = 1 row x 3 columns,
here is it 3rows x 4 columns we
don’t need that
• We will have 5 stops per reel
(column) stops = fashion symbols
• The symbols are shoe, bag,
perfume, lipstick, dress
• So they need to get 3 shoes or 3
bags or 3 perfumes or 3 dresses, or
3 lipsticks
to win a jackpot
• The jackpot amt will show on top
• Their multiplier is also shown on top
• They can choose 1-10 buttons on
bottom
• For ever button they get one spin so
they can put all ten buttons and
spin10 times or
1 button at a time time till they use
up ten buttons then game over they
have to start from scratch again

19. Jackpot maths
• The slots are simple: One row, 3 reels and 5 stops per reel.
• The symbols on the reel are all fashion items like shoes, bags and perfume bottles (not numbers) but the principles remain
the same.
• 5x 5x 5 – 125 combinations.
• We give the jackpot if all three stops are the same symbol (All 3 symbols in the row are the same fashion symbols).
• Our rate of winning needs to be controlled such that we are giving away 70% of our revenue as jackpot money
• Our payback rate needs to be ~ 70%, which means we let people win enough times that we pay out (As prizes) about 70%
of our revenues, and keep only 30% as returns.
• For example on a day: if 10 people ply jackpot for 5 buttons each and tem more play for 10 buttons each.
The the earning is : 50 + 100 = 150 buttons, so our jackpot winning budget is 70% of 150= ~105 buttons.
Rest is pure revenue. Average 30% revenue.
• we can have various jackpots that add up to 105 buttons on that day
>> either two jacpots of 50 and one of 5
• >> Or 50, 30, 20 we can have three jackpots.
On some days no jackpot, on some days jackpots that cover two days of revenue. We can decide!!
• There should be no predictability in the pattern
• On an average every week we need to finish the jackpot quota for that week.

20. This is for all stages, when the game is loading we can
look at ad space