Get To Know Hootsuite

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Krystyl Baldwin presents Hootsuite at the Emerging Media Conference in San Francisco 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

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Get To Know Hootsuite

  1. 1. HootSuite — Social Media Dashboard Get to know HootSuite
  2. 2. Who is this blonde? @Krystyl
  3. 3. @Invoker Reacts to the news of rebranding with Unicorns and Rainbows Rebranding to Unicorns
  4. 4. What does it do? Spread Messages Monitor Conversations Track Results Collaborate with Teams All social tasks, across networks, with one web tool
  5. 5. Spread Messages Schedule and send messages to desired networks
  6. 6. Manage & Reply Broadcast: Pre-schedule updates, Create drafts Amplify: Re-Tweet, Reply-to-all, Forward by email
  7. 7. Monitor Conversations <ul><li>Search the social web: </li></ul><ul><li>brand mentions </li></ul><ul><li>product enthusiasts </li></ul><ul><li>campaign feedback </li></ul><ul><li>competitive insight </li></ul><ul><li>industry info + news </li></ul>Gather reactions & opinion from public & customers
  8. 8. Collaborate with Teams <ul><li>Securely invite teams to: </li></ul><ul><li>Share important columns </li></ul><ul><li>Assign + respond to tasks </li></ul><ul><li>Collaborate on messaging </li></ul><ul><li>Customize workflow </li></ul><ul><li>Track follow-ups </li></ul>Delegate tasks without sharing passwords
  9. 9. Measure Campaign Success <ul><li>See what ’ s working with: </li></ul><ul><li>Click-through summary </li></ul><ul><li>Individual message stats </li></ul><ul><li>Most popular messages </li></ul><ul><li>Referral source </li></ul><ul><li>Regional breakdown </li></ul><ul><li>Export to PDF & CSV ++ </li></ul><ul><li>Overlay with Google Analytics </li></ul><ul><li>Campaign specific stats </li></ul>Understand social media ROI
  10. 10. Understand Reach <ul><li>Increase message amplification: </li></ul><ul><li>Filtering by influence or keyword </li></ul><ul><li>See who ReTweeted </li></ul><ul><li>Identify key mentions </li></ul><ul><li>Target your outreach </li></ul>Learn patterns to help grow audience and brand
  11. 11. Identify Influencers <ul><li>Gather audience insights by: </li></ul><ul><li>Filtering by influence score </li></ul><ul><li>Understanding social web behaviour </li></ul><ul><li>Creating lists of key brand evangelists </li></ul>Find opportunities and influencers in your network
  12. 12. Local Everywhere <ul><li>Use geo-search to: </li></ul><ul><li>Tap into local conversations </li></ul><ul><li>Distribute regional promotions </li></ul><ul><li>Increase location-based engagement </li></ul>Target audiences geographically for focused results
  13. 13. Choose your Platform 5 Mobile platforms available – for free! Variety of desktop apps and plug-ins
  14. 14. Internationalized Localized on web and mobile Plus on-board translation on iPhone
  15. 15. What is HootSuite University? Wait....what was that thing you said you did earlier?
  16. 16. What is HootSuite University?
  17. 17. Thanks from @HootSuite Sign-up: hootsuite.com/plans Help Desk: help.hootsuite.com Feature Requests: feedback.hootsuite.com Learning University: learn.hootsuite.com Twitter @hootsuite, @hootsuite_u, @krystyl

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