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Standard Operating
Procedures
We’re your partners,
include us the moment you
get a brief, so we can start
working on some ideas
Std Banners / Rich Media Banners 2 - 4 Weeks
Animating
Banners
Design,
Copwriting
Stroyboard
Planner
Briefs
LQT
Packed
Files to
Planner
Visuals HTML5
AE briefs
LQT Team
Timeline
Pm
Pm
EpIp
Internal
Brief
Designer
Designer
Copywriter
Pm
*based on date working files received
Initial Visual 1pcs • 4 Days
Provide Timeline • 2 Days
Adpation 3pcs • 2 Days
Initial HTML5 • 5 Days
Key Deliverables
Pm Project Management Internal Production External ProductionEpIp
C@S Banners 2 - 4 Weeks
Concept
Direction
Planner
Briefs
LQT
Ideation
AE briefs
LQT Team
Timeline
Discuss Specs
Pm Ip
Internal
Brief
Campaign
Setup
Designer
Designer
Copywriter
Copywriter
Pm
Ad Ops
Content
Plan + Writing
Visuals
Tracking
+ UTM
Implementation
Ad Ops
LIVE!
Designer
Animation
*based on date working files received
Initial Visual 1pcs • 1 week
Timeline + Specs • 2 Days
Tracking + UTM • 1 Day
Animation • 3 Days
Key Deliverables
Pm Project Management Internal ProductionIp
Facebook (Campaign) 1 Month
Concept
Direction
Monthly / Bi-Monthly
Ideation Content Plan
Internal
Production
External
Production
Planner
Briefs
LQT AE briefs
LQT Team
Pm EpIp Pm EpIp
Pm EpIp
Internal
Brief
Pm
Design, Copy
Visuals
Outsource
KOL, Video
LIVE!
Designer
Copywriter
*based on complexity of campaign
Visual 1pcs • 2 Days
Ideas • 5 days
KOL • 1 Week
Video • 2 Weeks
Key Deliverables
Pm Project Management Internal Production External ProductionEpIp
The Team that
worked on the
project to test
Concept
Direction
Content Architecture
User flow
Consumer Insight
Competitor
Trends
Research
1 Week 1 Week
1 Week
1 - 2 Months
2 Days 2 Days
& Strategy
Internal
Brief
Internal Testing Client Testing LIVE!
Ideation
Development*
User Experience
& Campaign Flow
Digital Campaigns (Website / App / Branded Content / Innovation) 2 - 3 Months
Pm
Pm
EpIp
Pm EpIp
Pm EpIp
Pm Ep
Ep
Ip
Ip
Pm Project Management Internal Production External ProductionEpIp
Video Production 1 - 3 Months
2 Weeks - 2 Months
Concept
Direction
5 Days
1 Week
Internal
Brief
Ideation
Source + Brief
Production House
Storyboard
Casting &
LocationShoot
Offline
& Online
Pm
Production House
Ep
Pm Ep
Ep
LIVE!
Pm Project Management External ProductionEp
KOL Sourcing 1 Month
Concept
Direction
1 Week
5 Days
Internal
Brief
Ideation
Talent
Sourcing
Campaign + KOL
Management
Pm EpIp
Pm EpIp
5 Days
Content
Plan
Pm EpIp
Ep
Ep
Pm Project Management Internal Production External ProductionEpIp
Working Procedures
We will develop concept / ideas
PRODUCTION BEGINS!
Get a signed Production Schedule
Include us in client briefing1
2
4
Receive all working files3
5
* Production does not begin until we have a signed schedule
Where Ideas
Build Business

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Standard Operating Procedures (SOPs

  • 2. We’re your partners, include us the moment you get a brief, so we can start working on some ideas
  • 3. Std Banners / Rich Media Banners 2 - 4 Weeks Animating Banners Design, Copwriting Stroyboard Planner Briefs LQT Packed Files to Planner Visuals HTML5 AE briefs LQT Team Timeline Pm Pm EpIp Internal Brief Designer Designer Copywriter Pm *based on date working files received Initial Visual 1pcs • 4 Days Provide Timeline • 2 Days Adpation 3pcs • 2 Days Initial HTML5 • 5 Days Key Deliverables Pm Project Management Internal Production External ProductionEpIp
  • 4. C@S Banners 2 - 4 Weeks Concept Direction Planner Briefs LQT Ideation AE briefs LQT Team Timeline Discuss Specs Pm Ip Internal Brief Campaign Setup Designer Designer Copywriter Copywriter Pm Ad Ops Content Plan + Writing Visuals Tracking + UTM Implementation Ad Ops LIVE! Designer Animation *based on date working files received Initial Visual 1pcs • 1 week Timeline + Specs • 2 Days Tracking + UTM • 1 Day Animation • 3 Days Key Deliverables Pm Project Management Internal ProductionIp
  • 5. Facebook (Campaign) 1 Month Concept Direction Monthly / Bi-Monthly Ideation Content Plan Internal Production External Production Planner Briefs LQT AE briefs LQT Team Pm EpIp Pm EpIp Pm EpIp Internal Brief Pm Design, Copy Visuals Outsource KOL, Video LIVE! Designer Copywriter *based on complexity of campaign Visual 1pcs • 2 Days Ideas • 5 days KOL • 1 Week Video • 2 Weeks Key Deliverables Pm Project Management Internal Production External ProductionEpIp
  • 6. The Team that worked on the project to test Concept Direction Content Architecture User flow Consumer Insight Competitor Trends Research 1 Week 1 Week 1 Week 1 - 2 Months 2 Days 2 Days & Strategy Internal Brief Internal Testing Client Testing LIVE! Ideation Development* User Experience & Campaign Flow Digital Campaigns (Website / App / Branded Content / Innovation) 2 - 3 Months Pm Pm EpIp Pm EpIp Pm EpIp Pm Ep Ep Ip Ip Pm Project Management Internal Production External ProductionEpIp
  • 7. Video Production 1 - 3 Months 2 Weeks - 2 Months Concept Direction 5 Days 1 Week Internal Brief Ideation Source + Brief Production House Storyboard Casting & LocationShoot Offline & Online Pm Production House Ep Pm Ep Ep LIVE! Pm Project Management External ProductionEp
  • 8. KOL Sourcing 1 Month Concept Direction 1 Week 5 Days Internal Brief Ideation Talent Sourcing Campaign + KOL Management Pm EpIp Pm EpIp 5 Days Content Plan Pm EpIp Ep Ep Pm Project Management Internal Production External ProductionEpIp
  • 9. Working Procedures We will develop concept / ideas PRODUCTION BEGINS! Get a signed Production Schedule Include us in client briefing1 2 4 Receive all working files3 5 * Production does not begin until we have a signed schedule