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Karma Cola
Case Study 2015
We worked with
ethical craft soda
brand Karma Cola for
3 months during 2015
© Red Bee Media Ltd. 2014
Challenge
•Create social media
strategy
•Raise brand
awareness
•Boost sales
© Red Bee Media Ltd. 2014
Solution (Organic)
•Define objectives for
each platform based on
audience research
•Use this information to
create content strategy
Content Pillars
We hired a community
manager with expertise in
the area and focused on
creating a smaller more
engaged community
before fo...
We selected 3
platforms and created
a bespoke content
strategy for each,
based on social
audience data
collected during ou...
We monitored everything
and used this data to
improve on our content to
make it as engaging as
possible for our
community.
© Red Bee Media Ltd. 2014
Results
This combination of
community management
and bespoke content
creation led to…
•An 46% increase in
average impressions
per tweet
•A 76% increase in
overall Twitter
followers
•An Instagram
engagement increase
of 1900%
•Achieving engagement
rates of over 33% on
Facebook
© Red Bee Media Ltd. 2014
Solution (Paid)
Honest Burgers created a
Karma Cola special over
summer. We chose to
spend a very small amount
on Twitter ads to raise
awa...
We created a series of
short attention grabbing
gifs for use on Twitter, and
A/B tested them on
different audience
segments
We tested our creative
within our own
community before soft
launching our Twitter
campaign
© Red Bee Media Ltd. 2014
Results
This tweet engagement
campaign gave us an
incredible engagement
rate of over 25%
For spend of under £200
we generated over 7k
engagements.
It went on to become the
most popular Honest
Burgers special to date.
Karma Cola Case Study
Karma Cola Case Study
Karma Cola Case Study
Karma Cola Case Study
Karma Cola Case Study
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Karma Cola Case Study

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Quick case study of the Karma Cola Social Strategy

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Karma Cola Case Study

  1. 1. Karma Cola Case Study 2015
  2. 2. We worked with ethical craft soda brand Karma Cola for 3 months during 2015
  3. 3. © Red Bee Media Ltd. 2014 Challenge
  4. 4. •Create social media strategy •Raise brand awareness •Boost sales
  5. 5. © Red Bee Media Ltd. 2014 Solution (Organic)
  6. 6. •Define objectives for each platform based on audience research •Use this information to create content strategy
  7. 7. Content Pillars
  8. 8. We hired a community manager with expertise in the area and focused on creating a smaller more engaged community before focusing on growth.
  9. 9. We selected 3 platforms and created a bespoke content strategy for each, based on social audience data collected during our audit.
  10. 10. We monitored everything and used this data to improve on our content to make it as engaging as possible for our community.
  11. 11. © Red Bee Media Ltd. 2014 Results
  12. 12. This combination of community management and bespoke content creation led to…
  13. 13. •An 46% increase in average impressions per tweet •A 76% increase in overall Twitter followers
  14. 14. •An Instagram engagement increase of 1900% •Achieving engagement rates of over 33% on Facebook
  15. 15. © Red Bee Media Ltd. 2014 Solution (Paid)
  16. 16. Honest Burgers created a Karma Cola special over summer. We chose to spend a very small amount on Twitter ads to raise awareness of the special
  17. 17. We created a series of short attention grabbing gifs for use on Twitter, and A/B tested them on different audience segments
  18. 18. We tested our creative within our own community before soft launching our Twitter campaign
  19. 19. © Red Bee Media Ltd. 2014 Results
  20. 20. This tweet engagement campaign gave us an incredible engagement rate of over 25%
  21. 21. For spend of under £200 we generated over 7k engagements.
  22. 22. It went on to become the most popular Honest Burgers special to date.

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