Summary presentation on my experience with IBM's Corporate Service Corps.

1. © 2010 IBM Corporation
One Month in Bangalore, India
with IBM Corporate Service Corps
W. Cramer
25 October 2010

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Agenda
About IBM’s Corporate Service Corps (CSC)
My CSC Team
My CSC Project
My Cultural Experience
Find out more about CSC

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About IBM’s Corporate
Service Corps

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IBM is a global company with operations in 170 countries…
a culturally, economically, politically diverse world.
Triple challengeTriple challenge
for IBMfor IBM
1. Develop global
leaders
2. Establish the IBM
footprint in new
markets
3. Earn the opportunity
to do business by
donating IBM skills
and expertise to
impactful local
projects.

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In response to the increasing global nature of business, IBM
introduced the Corporate Service Corps program in July 2007.

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The Corporate Service Corps (CSC) exposes
high performance IBM employees to the
21st century context for doing business ---
emerging markets, global teaming, diverse cultures,
working outside the traditional office, and increased
societal expectations for more responsible and
sustainable business practices.
What is the IBM Corporate Service Corps?
DevelopingDeveloping
future leadersfuture leaders
Ability to work with
and lead multi-cultural
teams.
Understanding the
societal, educational,
environmental
challenges impacting
21st century business.
Resiliency,
adaptability, and
global awareness.
Working outside the
office, outside your
comfort zone.

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The Corporate Service Corps program has received a positive
response from the media.

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Brazil
China
Egypt India
Nigeria
Ghana
Philippines
Romania
S. Africa
Tanzania
Turkey
Viet Nam
Malaysia
Poland
Indonesia
Sri
Lanka
Morocco
Kenya
Russia
Through 2010, the CSC program has staffed nearly 100 teams
across 18 countries.
CSC: over 930
participants on 90 teams
across 18 countries
Executive CSC: 34 execs
from 12 countries on 6
teams in 4 countries
Services contribution
valued at $250K X 90
teams = $22.5 million

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IBM POPULATION
380,000+ employees
170+ countries
ELIGIBLE APPLICANT POOL
Top 15% of performers
Pre executive
>2 years IBM tenure
~50,000 employees
APPLICANTS
Phase1: 5,500 IBMers
54 countries
Phase3: 9,625 IBMers
63 countries
Geography
Review
Boards
SELECTIONS
Phase1: 100 IBMers
31 countries
Phase3: 450 IBMers
44 countries
The CSC application process identifies a very small percentage of
the top performing IBMers to participate in the program.

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IBM declared growth markets
Emerging or pre emerging
Address societal, educational, environmental challenges
COUNTRY
Logistics
Project planning
In-country support
NGO PARTNER
PRE WORK (3 Months)
Preparation work completed virtually
Team building and skills development
Established curriculum
IN-COUNTRY (1 Month)
Work at the intersection of business, technology and society
Immersion in local culture
Outside the office
POST SERVICE (2 Months)
Linkage back to the business
Measurement and evaluation
Reflect, learn and apply
Internal and external presentations
EXPERIENCE
The CSC program is structured to address societal challenges in
growth markets.

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My CSC Team

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I was part of a team called the Blue Tigers which was
composed of 12 IBMers from 9 different countries.
Joanne, Canada
Patricia, Mexico
Dan, US Randy, US
Chris, UK
Katja, Denmark
Mario, Germany
Kohichi, Japan
Natalia, SpainJaakko, Spain
Wolf, US
Mariana, Colombia

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We traveled to Bangalore (the “Silicon Valley of India”) for a month in
September / October 2010.
Bangalore Economy:
• One of the major economic centers in India
• Economic growth of 10.3%
• Fastest growing major metropolis in India
Bangalore Demographics:
• Third most populous city in India
• The cosmopolitan nature of the city has resulted
in the migration of people from other states.
Bangalore Climate:
• Tropical savanna climate with distinct wet and dry
seasons
• Due to its high elevation, Bangalore enjoys a
more moderate climate throughout the year.

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Through pre-work meetings and in-country events, our team formed
a very strong bond based on trust and respect.
Our first meeting
Group discussions
Project Kickoff
Team Dinners

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My CSC Project

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Clients Members
Individuals
(Entrepreneurs)
Volunteers
(Professionals)
Partners
(NGOs, Universities)
Corporate
(Med & Large Business)
Job placement
Value Activities & Events
Give-back
Special Skills
Training
Computer
Centre
Unemployed Elderly
Children Students
Networking
Entrepreneurial
Volunteerism
Job
Placement
Female EmpowermentFemale Empowerment
Our partner was eMERG, a non-profit group focused on providing
specialized training for underprivileged women.
eMERG
– Engineering Manufacturer
Entrepreneurs Resource Group
– 3 year old non-profit
– Started by 7 women
entrepreneurs
Social mission
– Provide training for the rural
unemployed, with a focus on
women, to build up their
capabilities and incorporate
them into the industry.
Training offered to clients
– Manufacturing training
– Computer Literacy Center
Current membership
– Approximately 100 members
– Entrepreneurs and business
professionals.

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Working with one other IBMer, our effort was to develop a strategy
for eMERG to increase members and improve renewal rates.
Objective of Assignment:
– Research and understand the needs and concerns of the
local women entrepreneurs and professionals in the
engineering, technology and services sectors.
– Develop a recommended strategy and implementation
approach to increase membership numbers and
organizational outreach.
Deliverables of the Assignment:
1. A recommended strategy to increase membership;
2. Written explanations & recommendations for implementation;
3. A documented framework for membership renewal activities;
4. Final summary presentation.

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We used the Issue Based Consulting (IBC) technique to gain
insights to defining the strategy.
Engagement
Objective
Issue Issue Issue
Hypo-
thesis
Hypo-
thesis
Hypo-
thesis
Hypo-
thesis
Hypo-
thesis
Hypo-
thesis
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Key
Question
Client
Objective
Recommendations
Conclusion Conclusion Conclusion
FindingFinding Finding FindingFindingFinding
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Fact
Client
Problem
Accepted
Recommendations
Definition Structure
Data
Gathering
Synthesis Buy-In
Client interaction and communication
Investigate
IBC begins with a topsIBC begins with a tops--down discovery approach and uses adown discovery approach and uses a
bottomsbottoms--up approach to identify recommendations.up approach to identify recommendations.

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In less than four weeks, we developed a membership strategy with
detailed actions for eMERG.
We structured our effort to consider all stages
of the Membership Lifecycle.
We held collaboration sessions with interested
parties to understand their priorities &
challenges.
We gained new insights for the client as we
analyzed the data we gathered.
We defined three major recommendations to
improve eMERG’s recruitment & retention
activities.
We formulated a detailed action plan for each
recommendation with tactical strategies &
suggestions for implementation.

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My Cultural Experience

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India is an incredibly diverse and complex country filled with paradox
and contradiction.

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Our team took every opportunity to immerse ourselves in the Indian
culture.

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We made many new friends along the way.

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The CSC experience also allowed me to grow my IBM network and
create lifelong friends.

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Throughout the trip, I blogged about my personal experience.
http://india9.posterous.com/
https://www-146.ibm.com/corporateservicecorps/node/5738

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Find out more about CSC

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Visit the CSC program site to learn more.
https://www-146.ibm.com/corporateservicecorps/

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Thanks
Gracias
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