3. Acknowledgement
Dr.Marufa Akter, Head of Department,
I am deeply indebted with gratitude to study in Independent University Bangladesh .
IUB gave me an amazing opportunity for top quality higher education in Bangladesh. I
thank to all the members of the Board of Trustees for providing me top quality education
under their institution premises.
4. Acknowledgement
Dr.Marufa Akter, Head of Department,
I would like to express my deepest gratitude to
our honorable vice chancellor of Independent
University Bangladesh .
5. Acknowledgement
I would liked to specially thank honorable
Prof. Dr. Imtiaz A. Hussain.
Who have been my idol of governance.
Thank you for emboldening me.
Prof. Dr. Imtiaz A. Hussain,
Founding Chair,
Global Studies & Governance,
Independent University Bangladesh
6. Acknowledgement
I would liked to thank Dr. Marufa
Akter for her contribution in my
study life and beyond .
Dr.Marufa Akter,
Head of Department,
Global Studies & Governance
7. Acknowledgement
Dr. Shanawez Hossain,
Assistant Professor ,
Global Studies & Governance,
Independent University Bangladesh
I would like to acknowledge and thank
Dr. Shanawez Hossain specially for his
excellence in teaching and also helping
me to write this report and teaching me
to harness the internship opportunity.
8. Acknowledgement
Mr. Md. Ohidujjaman,
Faculty,
Global Studies & Governance,
Independent University Bangladesh
I would liked to thank Mr. Md Ohidujjaman
for being one of the best teachers of my life.
You helped me see that I can be more.
9. Acknowledgement
Mr,Mahbubul Matin, Chairman,
Dotlines Bangladesh LTD
I would liked to acknowledge the Chairman of Dotlines Bangladesh Mr.Mahbubul
Matin for his contribution in establishing such a tremendous multi-national
technology company. He is a true leader.
10. Acknowledgement
Farah Amira Khan , Senior Executive,
Brand Marketing ,
Dotlines Bangladesh LTD
I would liked to thank my
supervisor Farah Amira Khan for
her leadership in Dotlines
Bangladesh.
11. Executive Summery
• There are four chapters in this report.
• The first chapter is dedicated to the introduction, which includes
information about company profile , company’s vision, mission, objectives
. It includes company’s divisions and departments . Details of the services
the company provides , Operation details.
• The second part of the study includes my internship experience and
observation details at Dotlines Bangladesh . It exposes the job
responsibilities and functions of the Brand Marketing department .
• The third chapter of the study includes my internship outcome and issue
analysis. This chapter includes an insight analysis of industry Dotlines
Bangladesh operates and finding the main competitor of Dotlines
Bangladesh . Also Identifying the elements of internet technology based
mass produced learning system and analysis of the issue under
Constructivist Learning Theory and Behaviorist Learning theory which is
based on my governance literature secondarily studied on learning .
• In the final fourth chapter of my report it includes discussion , implications
and conclusion of the study .
12. Company Profile
Dotlines Bangladesh is one of the top cutting edge tech company . It provides
multiple technological solution under a single umbrella company . Dotlines
Bangladesh is a technology venture aimed at bringing solutions to various
aspects of consumer and business focused services. Dotlines is an tech
investment firm with: 23+ business verticals; 1200+ employees; 13
nationalities; 12 countries working together to achieve the goals.
(Dotilnes, 2022)
13. Dotlines’Vision , Mission & Goals
• Dotlines’ vision is to be the best-in-class
provider of digital solutions that empower our
customers to easily find and use information
anywhere and anytime. Through our global
reach into more than 300 markets worldwide,
we are committed to providing innovative
solutions that help our customers engage with
each other on a daily basis.
14. Dotlines’Vision , Mission & Goals
• Dotlines’ mission is to create a better lifestyle
by bridging digital gaps and enabling seamless
interaction between people through
technology. We are driven to provide
innovative solutions that enable people to
connect and interact seamlessly regardless of
location or device.
15. Dotlines’Vision , Mission & Goals
• Dotlines' goal is to become an industry leader
in providing innovative digital solutions that
can help improve customer service quality by
making it easier for businesses to provide
better customer experience.
17. Operational Details
• Dotlines Bangladesh is a very large multinational company. It has
multiple district of operation globally.
• I have experienced an amazing working environment in brand
marketing team in Dotlines .
• Dotlines Bangladesh is run by the CEO Hasan Mehedi, who is the
ideal person who drives the group's expansion across diverse
verticals and terrains globally.
• In my marketing team, our leader was Mr.Muntasir Ahmed. He is
one of the pioneer in this tech marketing field .
• In my marketing operations there were day-to-day tasks. There were
weekly tasks and there were monthly task. So mostly we used to
forecast our marketing descriptions in quarterly model.
• We had to make our brand calendar that is how we would run our
brand marketing strategies and also how we would design our future
marketing framework.
18. Operational Details
• I had to create contents and deliver it to the agencies. The marketing
agencies, those who used to do all those, sort of promotional work and
press releases. Then we had to check out our contents that what public will
see.
• Testing whether it be consensus oriented or not? And also testing is it what
we are branding being sold or not .
• Monitoring the consumer market via in house data collected was our
weekly task .
• I had to make Consumer engagement posts and designs. We had to make
the communication with the consumers through different AI generated
mails and teleservices .
• There were a lot of fundamental belief to carried out in branding while
branding any sort of product. So it was tough and we had to actually
change it over and over again because contents , it gets exhausted in the
internet after a while, and so that's why we had to make new contents all
the time , recycle it.
29. Functions of the Department
• Dotlines Bangladesh consists of three different
types of Branch of their marketing team . Such
as :
• Brand Marketing Team ,
• Performance Marketing Team ,
• Product Marketing Team .
30. Analysis of Industry Market
• One of the first correspondence programs in the U.S. was developed at
Pennsylvania State University in 1892, where the main mission was to provide
higher education access to remote and rural areas [Banas , 1998]
• To keep pace with the demand generated by the GI Bill in the 1950s, prestigious
universities such as Columbia, Chicago, and Penn State launched several distance
education programs.
• Distance education in the U.S. slowly re-emerged in the 1980s.
• The transformation of the once disparaged distance education approach into the
modern E-learning industry accelerated in the 1990s, with the advent of the World
Wide Web, widespread access to the Internet, the lower cost of PC ownership, and
broader computer literacy.
• The convergence of information and communication technologies led to the
widespread growth in the popularity of technology-supported distributed learning.
Educational institutions and private enterprises ventured into initiatives that
leverage the many available technologies, such as videoconferencing, groupware,
and Web-based interactive applications, extending the classroom beyond its normal
boundaries [Alavi , 2002]
31. Analysis of Industry Market
• Before 2007 internet was not as good as it is today .
• In 2007, the rise of the Wi-Fi Internet just made the place and also accordingly
social media started to create itself and people started communicating through
social media and it was going fast and it was a cheap communication method and
this is where the emergence of E-learning comes up.
• The Internet is has got cheaper globally and also the optical fiber connections
globally made it much more visible to the people and also the Internet usage risen
up after 2007. And from then, in 2013, we have seen the real time communication,
evaluation, evolution and the facility AI got into the communications , since then
we have even seen the evolution of smartphones that people can talk real time over
phone looking at each other in a video call.
• In 2020, in pandemic we have faced a lot of a global crisis where people cannot
move out of house people. Students cannot go to their classes and student cannot do
other things. So therefore it was a method when class from home started so students
started to work on their homework and other studies and skill learning Applications
from home
32. Analysis of Industry Market
• It took only one or two years the worldwide
people started to adopt this virtual classroom
method and also the Internet is the most
highest, fastest mode ever in the century it is.
• Now in 2022 where people are much more
friendly to the online classes ever than before
and that we have seen the up rise of low-cost
courses all over the world from different
universities.
33. Analysis of Industry Market
• It is a very big vast industry and I as I worked
in Ghoori learning, I have seen thousands of
people actually do our courses, try to learn our
courses, completes our courses and they tend
to buy more courses as they are trying to adopt
and learn new skills from Ghoori Learning.
Dr.Marufa Akter, Head of Department,
34. Finding peer group/main competitors
• From the perspective of Ghoori Learning
market analysis , it considers Udemy ,
KhanAcademy , 10 Minutes School and
Shikho as our competitor in the e-learning
industry .
35. Ghoori Learning’s implication of
Learning Theories
• Behaviorist Learning Theory : Behaviorist learning
theory is a form of learning theory that focuses on the
relationship between behavior and learning. Learning
occurs through the application of rules, instructions or
models. Behaviorists emphasize that it is important to
study learners' actions in order to understand their
learning processes (Skinner,1976) ) In Ghoori Learning
I have observed it to monitor students’ evaluation and
provide them knowledge or skills according to their
accomplishments . Thereby I can say it conditionally
fulfills the Behaviorist learning theory .
36. Ghoori Learning’s implication of
Learning Theories
• Constructivist Learning Theory : Constructivism is a
form of learning theory that focuses on the learner's
construction of meaning. Constructivism holds that
humans are active agents who actively construct their
own knowledge through interaction with the
environment. Thus, constructivism emphasizes learner
agency in the construction of knowledge, rather than
solely relying on teacher-centered instruction. (Elliott ,
2000). Ghoori Learning offers their students with
Guidelines , Improvements , Tests , Evaluation in a
constructive way . Where students are in a mode of
constructive learning .
37. Disscussion
• Dotlines Bangladesh Limited is a notable tech-
based worldwide organization in Bangladesh.
Contrasted with others, they lay out a fortification
in the IT business in a brief timeframe. As I have
worked in Dotlines Bangladesh’s brand
marketing, I felt like it is the most yearning and
rising tech organization in Bangladesh with no
question . They keep up with great class of
corporate governance and furthermore they will
generally offer the most user friendly
administrations
38. Conclusion
• It is my pleasure to study in Global Studies
and Governance and work on a marketer’s
career . I learned how digital marketing works
and also how technological products and
services are branded . I worked in Dotlines
Bangladesh for three months and been through
different strategy application and observing
their outcomes . I learned how functional
marketing works in real life business aspects .
39. References
• 1. Banas, E. and Emory, F. (1998) "History and Issues of Distance
Learning”, Public Administration Quarterly, (22)3, Fall, pp. 365-383
• 2. Alavi, M.; Marakas, G.; and Yoo, Y.J. (2002) “A Comparative
Study of Distributed Learning Environments on Learning
Outcomes”, Information Systems Research, Winter, pp. 404-415
• 3. Skinner, B. F. (1976). “About Behaviorism.” New York: Vintage
Books. pp. 15-35
• 4. Elliott G. Julian (2000). “The Psychological Assessment of
Children with Learning Difficulties” London : British Journal Of
Special Education, Summer . Pp.256
• 5. Dotlines B. (2022) “The Magnum Opus of Dotlines Productline” ,
Singapore , Pp.1-36
