The document outlines Hollywood's storytelling techniques that can be applied to marketing, including developing an exaggerated character perspective to grab attention, using the clash of context framework to generate conflict and interest, and creating unbelievable brand characters in the real world to stand out. It provides examples of each technique and encourages exercises to develop ideas applying these storytelling approaches to different brands.
Campaigns to Commitment: Social Media, Brands & Long IdeasCritical Mass
Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems.
Kolkotta Knight Riders 2014 by and thenvikram sood
The thing I loved the most about this pitch is: I have not seen a single IPL match 'ever', I do not even like cricket. But the posters! I love them. They are the only reason this presentation is here.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
Campaigns to Commitment: Social Media, Brands & Long IdeasCritical Mass
Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems.
Kolkotta Knight Riders 2014 by and thenvikram sood
The thing I loved the most about this pitch is: I have not seen a single IPL match 'ever', I do not even like cricket. But the posters! I love them. They are the only reason this presentation is here.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
LinkedIn: An Evolving Platform for Big BrandsCritical Mass
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
The topic of Big Data continues to gain momentum. This take, by Scot Wheeler, Sr. Director of Marketing Science at Critical Mass, was presented at the eMetrics conference in Boston, 10/1/2012.
This is a presentation I gave along with my group members for Two Paperdolls. Two Paperdolls is a letterpress boutique that specializes in custom wedding invitations. This presentation is an outline of our Public Relations Plan for Two Paperdolls.
Case Study: Using Digital to Create Luxury Retail ExperiencesDigiday
David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and through apps. Now he's working with the brand to translate that momentum into digital experiences that are redefining the luxury experience in retail.
Straight Outta Consciousness: Virtues of positive living as told via Ice Cub...Mike Peditto
Life can be hard -- but the key to a good day is being positive & making positive life choices. But don't just take my word for it. Learn it first hand from 1990's philosopher, and Compton, California's finest: Ice Cube.
An overview of color trends that have emerged in digital design, as well as their effect on usability and buyer personas, presented by Uberflip CEO Yoav Schwartz.
LinkedIn: An Evolving Platform for Big BrandsCritical Mass
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
The topic of Big Data continues to gain momentum. This take, by Scot Wheeler, Sr. Director of Marketing Science at Critical Mass, was presented at the eMetrics conference in Boston, 10/1/2012.
This is a presentation I gave along with my group members for Two Paperdolls. Two Paperdolls is a letterpress boutique that specializes in custom wedding invitations. This presentation is an outline of our Public Relations Plan for Two Paperdolls.
Case Study: Using Digital to Create Luxury Retail ExperiencesDigiday
David Womack, executive creative director for mobile and social platforms at R/GA, has been working with luxury jeweler Tiffany & Co. for years to develop their presence on the web, in social, and through apps. Now he's working with the brand to translate that momentum into digital experiences that are redefining the luxury experience in retail.
Straight Outta Consciousness: Virtues of positive living as told via Ice Cub...Mike Peditto
Life can be hard -- but the key to a good day is being positive & making positive life choices. But don't just take my word for it. Learn it first hand from 1990's philosopher, and Compton, California's finest: Ice Cube.
An overview of color trends that have emerged in digital design, as well as their effect on usability and buyer personas, presented by Uberflip CEO Yoav Schwartz.
Get Disability Smart - Think Designable 2018emmersons1
At the recent Think Designable 2018 event, we listened to inspiring stories that brought to life some of the reasons that we all need to think more inclusively.
Get Disability Smart - Think Designable 2018emmersons1
At the recent Think Designable 2018 event, we listened to inspiring stories that brought to life some of the reasons that we all need to think more inclusively.
Telling Great Stories is a new on-demand webinar that provides a framework that can be used by leaders to communicate not just on video, but also at all-hands meetings and in small group settings.
You'll learn:
- How to set your audience hook and establish the tension
- Why you need to deliver your key messages with precision and power
- What’s the best way to establish the payoff for audiences and to call them to action
Get the webinar recording now: https://www.socialchorus.com/webinar-recoding-telling-great-stories-2019/
Welcome to the consume(r)evolution, the choice is ours. Implications for bran...Marco Monfils
The mass will soon understand the current situation is not only unsustainable but unacceptable...
This is the 1st in a 3 part series on strategic CSR for the benefit of Consumer and Business in society, primarily dealing with the why (should we bother?)
Part 2 will explore specific directions and examples for companies to consider, converting cost to benefit, and possibly various other topics, depends on the material in my reach and time.
Part 3 i will present a strategic overview for the CSR landscape, and how consumers will drive the revolution, hopefully aided by business, supported by Government.
May the next revolution be led by paying not raging consumers. It is not impossible.
"Those who make peaceful revolution impossible will make violent revolution inevitable." by J.F.Kennedy
You are welcome to use, modify or build on my work, ideas and thinking presented here for your own purposes, commercial or non commercial, creative or otherwise. As you like. You can give me credit if it feels appropriate.
Ideas are never static and thinking does not work in milestones. So i may produce an update at any time subject to new learnings, experiences, as well as exposures to different views. Please contribute also!
We are the 100%.
:-)
Marco Monfils
http://www.linkedin.com/in/marcomonfils
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital StrategyDoyle Buehler
The Entrepreneur Journey & Story HOW do you MANAGE Your HURDLES AND SUCCESS of Business?
In the Digital Age, journey matters now more than ever for GROWTH.
If you have a strategy you can tell your true journey. You can GROW your business with a journey.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
YET…
WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social. They had a purpose. A Story. They took us on a journey.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
How to Create a (More Human) Brand ...and Better Marketing ExperienceKathy Klotz-Guest
This presentation talks about three big and powerful ways to tell a better marketing story and create a (more human) brand. After all, 92.3% of all audiences are made up people! So humanize or become irrelevant.
Presentation to Chris Colbert's class at the New England Conservatory. What musician's need to know to get started building a brand through social media.
Steering a Large Organization Toward Social Media Success, presented by Tyler Butler, Social Media Manager and Adam Rozenhart, Director, Social Media Strategy from ATB Financial.
Storytelling for corporate communicationMirko Caponi
Corporate storytelling and why it is crucial for business success. Description of approach to follow for telling a story in which customers are involved and engaged.
Essays On Fear. Check my essay: Descriptive essay on fearMelissa Chastain
Fear Essay: A Framework of Relevant Facts Free Essay Example. 017 Essay Example On Fear ~ Thatsnotus. Fear Essay | Essay on Fear for Students and Children in English - A .... Unbelievable Essay About Fear ~ Thatsnotus. 005 Essay Example On Fear ~ Thatsnotus. Culture of Fear Essay | ASL209 - Criminology - Deakin | Thinkswap. Check my essay: Descriptive essay on fear. Definition essay on fear - Premier & Unique School Writings and Services. Descriptive essay on fear, Create Powerful Imagery in Your Writing .... Astounding Fear Essay ~ Thatsnotus. Definition of fear essay. The Emotion of Fear Essay Example | Topics and Well Written Essays .... Fear Essay - GCSE English - Marked by Teachers.com. Personal Fear and Beliefs Essay Example | Topics and Well Written ....
Similar to #STORYTOOLKIT: Hollywood's Storytelling Tips & Tricks Revealed (20)
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Critical Mass Forrester 09: Marketing Vegas in a RecessionCritical Mass
Viva Las Vegas! Learn how Critical Mass and R&R Partners employed a 360 Degree Customer Experience strategy to drive travel to Las Vegas during these troubled economic times.
A new Luxury Institute WealthSurvey indicates that 72% of wealthy consumers are members of at least one social networking site, up from 60% reported in early 2008. Empowered with more access, tools and information than ever, consumers have changed. Yet the fundamentals of luxury remain the same. Quality. Exclusivity. Impeccable Service. To thrive, luxury brands must learn how to translate their high-touch approach to the online world. Learn how to build meaningful relationships with valued, time-challenged clientele by:
-Ensuring the online experience is worthy of your brand
-Designing an experience with your customers in mind
-Managing the interactions across various channels
Today's evolving consumers are sophisticated, informed, fickle and multifaceted. To stay ahead of the revolution, organizations need to break down their internal silos and adapt to new ways of connecting, communicating and listening. But to do this, we'll need to re-think ROI from the ground up - embracing "Return on Insight" as the new key to connecting to an ever-evolving consumer.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
40. DOVE
Women want to feel confident about themselves but the
marketing messages of the beauty industry has made this
difficult.
HOW CAN BRAND HELP?.
By celebrating real beauty and telling the truth about all
the tricks the industry plays.
(Empowerment storytelling)
41. LYNX
Average blokes want to desired by gorgeous girls but they
aren’t because such women are out of their league.
HOW CAN BRAND HELP?
It can turn average blokes into sex gods.
(Telling a lie to comic effect)
42. OLD SPICE
Average blokes want to desired by gorgeous girls but they
aren’t because such women are out of their league.
HOW CAN BRAND HELP?
It can turn average blokes into sex gods.
(Telling a lie to comic effect)