The document discusses Commissary Specials, a circular advertising program for the Defense Commissary Agency (DeCA) that is printed on recycled paper and distributed through military base newspapers and commissaries. It highlights that the circular reaches 50% of DeCA sales and is the only publication seen by shoppers outside the commissary. Analysis of sales data found products advertised in the circular experienced significant sales lifts. The document provides advertising rates and details new couponing programs available through the circular.

1. Page The Only Base Newspaper Price Circular To be eco-friendly, Commissary Specials is printed on recycled paper.

3. Page 7Eleven 84 Lumber AAFES Aldi Foods America's Tire Arby's Bank of America Ben Bridge Jewelers Best Buy Bi-Lo supermarket Big Lots BJ Wholesale Club Captain D's Charge Jewelry and Electronics Colortyme Cresent Jewelers Dillard's Domino's ECPI Exxon Factory 2 U Discount Farm Fresh Freedom Electronics Freight Liquidators GI Joes Giant Food Goody's H&R Block Hardees Harris & Charge Jewelers Harris Teeter Harris/Gottscalks HEB Grocery Stores Home Depot Hooters JC Penney KFC Kroger Long's Drugs Lowe's Marine Corps Exchanges Marshalls McDonald's McKay's Food Retail Chains Advertising in Base Newspapers Michael’s Money Max Mrs. Winners NEXCOM Ntelos Outback Steakhouse Pep Boys Pizza Hut Proffitt's RentACenter REX Rite Aid Roomstore Rugged Warehouse Save A Lot Shoneys Shucks USA Discounters Wal-Mart Walgreens Winn-Dixie Supermarket

6. Page THE AGE-OLD QUESTION: Does my advertising work? PROVING THE CONNECTION BETWEEN SALES AND ADVERTISING

7. Analysis of Commissary Sales Data (Empower IT) Page Military Media Inc. purchases data from Empower IT: Purpose: To determine effect on unit sales from advertising in Commissary Specials, the base newspaper pricing circular. First Time any military medium has tied sales directly to advertising. Studies prove products advertised in Commissary Specials base newspaper circular experienced significant increases in sales lifts throughout the duration of the display period.

10. Page Advertising in the New Product Showcase is the best way to create initial demand for your new product introduction in DeCA stores. HUGE CIRCULATION in three different media channels DISTRIBUTION CIRCULATION IN-HOME (Military Base Newspapers) 575,275 IN-STORE (Commissaries) 82,000 INTERACTIVE (Broadcast Email) 98,000 (signed up to receive) TOTAL CIRCULATION 755,275 Ensure Success for your new product sales by advertising in the New Product Showcase. Create Demand For Your New Product Introductions

11. Page TRADE: Store managers know the power of the base newspaper. This program will help you increase your display rate at store level (especially secondary acceptance). CONSUMER: When you advertise in Commissary Specials, you will increase your consumer sales! The Empower IT research proves it. HOW CAN COMMISSARY SPECIALS INCREASE YOUR DeCA SALES?