The document is a report that ranks the top 100 retailers based on their omnichannel capabilities. It analyzes retailers based on 7 criteria related to online and in-store integration. DSW ranks first by scoring the highest across all criteria, including buy online pick up in store, shared carts, and consistent pricing. The report aims to help retailers benchmark themselves and identify opportunities to improve their omnichannel offerings.
The document discusses two conversion case histories from AmericanGreetings.com and Moen.com. For AmericanGreetings.com, attribution modeling was used to identify influencers and reallocate budget, leading to a 13% decrease in cost per click, 32% increase in spend, and 28% increase in profit. For Moen.com, guerrilla tactics like timed emails and a product launch sweepstakes were used during a CRM refresh, resulting in a 7% increase in email opens and a 32% increase in response rate. The takeaways emphasize the importance of true analytics over basic metrics, understanding consumer behavior, and creativity during difficult times.
The document discusses Commissary Specials, a circular advertising program for the Defense Commissary Agency (DeCA) that is printed on recycled paper and distributed through military base newspapers and commissaries. It highlights that the circular reaches 50% of DeCA sales and is the only publication seen by shoppers outside the commissary. Analysis of sales data found products advertised in the circular experienced significant sales lifts. The document provides advertising rates and details new couponing programs available through the circular.
A merchant's guide to ecommerce terms that define revenue, profit and productivity. This is a great tool for new hires such as Assistant Buyers and Business Analysts.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
SSU Wine Business Institute - Direct to Consumer Marketing Seminar Summer 2016Ronald Scharman
Ron Scharman gave a presentation on direct-to-consumer marketing to students at Sonoma State University. He discussed his background working in various roles in the wine industry for over 15 years. The presentation covered the past, present and future of the direct-to-consumer wine sales channel. Scharman analyzed the ecosystem of the direct-to-consumer channel and discussed omni-channel marketing approaches. He explored strategies for connecting, collecting and converting customers, including the use of websites, mobile, social media, email and customer relationship management tools. Scharman also discussed building an effective digital marketing plan and budget.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
Is Your Supply Chain Ready for Omnichannel Revolution Michael Hu
Online retail sales are expected to grow exponentially between now and 2025. Winning in this arena will require a supply chain that increases product availability with flexible delivery options at a lower cost.
The document is a report that ranks the top 100 retailers based on their omnichannel capabilities. It analyzes retailers based on 7 criteria related to online and in-store integration. DSW ranks first by scoring the highest across all criteria, including buy online pick up in store, shared carts, and consistent pricing. The report aims to help retailers benchmark themselves and identify opportunities to improve their omnichannel offerings.
The document discusses two conversion case histories from AmericanGreetings.com and Moen.com. For AmericanGreetings.com, attribution modeling was used to identify influencers and reallocate budget, leading to a 13% decrease in cost per click, 32% increase in spend, and 28% increase in profit. For Moen.com, guerrilla tactics like timed emails and a product launch sweepstakes were used during a CRM refresh, resulting in a 7% increase in email opens and a 32% increase in response rate. The takeaways emphasize the importance of true analytics over basic metrics, understanding consumer behavior, and creativity during difficult times.
The document discusses Commissary Specials, a circular advertising program for the Defense Commissary Agency (DeCA) that is printed on recycled paper and distributed through military base newspapers and commissaries. It highlights that the circular reaches 50% of DeCA sales and is the only publication seen by shoppers outside the commissary. Analysis of sales data found products advertised in the circular experienced significant sales lifts. The document provides advertising rates and details new couponing programs available through the circular.
A merchant's guide to ecommerce terms that define revenue, profit and productivity. This is a great tool for new hires such as Assistant Buyers and Business Analysts.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
SSU Wine Business Institute - Direct to Consumer Marketing Seminar Summer 2016Ronald Scharman
Ron Scharman gave a presentation on direct-to-consumer marketing to students at Sonoma State University. He discussed his background working in various roles in the wine industry for over 15 years. The presentation covered the past, present and future of the direct-to-consumer wine sales channel. Scharman analyzed the ecosystem of the direct-to-consumer channel and discussed omni-channel marketing approaches. He explored strategies for connecting, collecting and converting customers, including the use of websites, mobile, social media, email and customer relationship management tools. Scharman also discussed building an effective digital marketing plan and budget.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
Is Your Supply Chain Ready for Omnichannel Revolution Michael Hu
Online retail sales are expected to grow exponentially between now and 2025. Winning in this arena will require a supply chain that increases product availability with flexible delivery options at a lower cost.
Op 8 oktober 2015 organiseerde DRV Accountants & Adviseurs en Moore Stephens Belgium het kenniscongres E-commerce in het Belgische Brasschaat. Keynote speaker was Gino van Ossel. Hij gaf zijn visie op e-commerce business modellen.
Presentación Roberto L'hospital / Headway Digital - eRetail Day México 2017eCommerce Institute
Diapositivas presentadas por Roberto L’hopital, Director General de México & Centroamérica Headway Digital, en el evento eRetail Day México 2017 el 16 de Mayo de 2017.
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
For May's eCommerce Toronto Meetup we were joined by the team at Loblaw Digital to explore how they create omnichannel experiences through their eCommerce properties.
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
Who wins in an environment where stores are not only physical, but, both physical and digital, and anybody can set up a store front very easily.
Where the role of the retailer of the future is not merely delivering product to the shelf, but will include pricing, picking, and delivering product right to the household.
This document provides a case study of MercadoLibre, an Argentine e-commerce company that operates online marketplaces and other services across Latin America. It summarizes MercadoLibre's history and founding in 1999, its growth to become the leading e-commerce platform in Latin America with over 60 million users, and its expansion of services like payments and online stores. It also outlines MercadoLibre's financial performance, goals of increasing users and transactions, acquisition history, competitors, and strategic analysis using models like the generic strategy and five forces.
Observa is a crowd-sourced platform that collects real-time in-store observations to help consumer brands optimize their store shelf placement and promotions. Observa's observers earn cash by taking store observations on their mobile app, which are then instantly shared with customer brands to help them fix issues and increase sales. Observa addresses the unreliable and expensive nature of traditional in-store auditing and merchandising solutions.
MIS Course Work
Select two businesses that are competitors in the same industry and that use their web sites for electronic commerce. Visit these web sites. Prepare an evaluation of each business’s web site in terms of its function, user friendliness, and ability to support the company’s business strategy. Which site does a better job? Why? Can you make recommendations to improve these we sites?
The document discusses how retailers can turn consumer data into actionable business intelligence to uncover customer potential. It provides examples of how two retailers, Michael Hill and Crabtree & Evelyn, used consumer data analytics to improve operations and increase sales and profits. Specifically, Michael Hill refined staff scheduling using footfall data to better match employee levels to customer traffic, and Crabtree & Evelyn used store performance metrics to run inter-store competitions that improved conversion rates and average transaction values.
This document discusses the importance of fast and reliable delivery for e-commerce success. Traditional supply infrastructure cannot support same-day or on-demand deliveries in a cost-effective way. The presenter's company, iVoy, has developed a crowdsourcing solution that connects couriers and customers across industries using technology and big data to enable same-day and ultra-fast deliveries that are 30% cheaper and 95% faster than alternatives. Major clients include a pet shop and fintech company that can deliver cards within an hour using iVoy's network.
How to monitor FMCG brand in the Internet? (EN)Kwit Analytics
Have you ever wondered:
• How to effectively monitor the e - FMCG market and your brand there?
• What is the easiest way to get the latest information on pricing, promotion and availability of your products in major supermarkets in the country?
• How to stay ahead of your competition due to effective monitoring of internet search engines?
• What tool will best help you in effective analysis ?
Walmart and Amazon are competing for e-commerce supremacy. While Amazon has established an efficient online distribution network and changed customer expectations, Walmart remains a more recognizable brand and is investing heavily in its online business. Both companies use information technology like cloud computing, mobile apps, and smart home devices to refine their strategies and offer customers low prices, extensive product selection, and fast delivery options like same-day delivery. The battle between these two giants will likely allow both to be successful by continuing to satisfy changing customer needs through technology and innovation.
2007 Annual Meeting of eBay ShareholdersPhil Wolff
The document discusses eBay's annual stockholders meeting in 2007. It notes that eBay's vision is to connect people through commerce via its marketplaces, payments, and communications platforms. As of Q1 2007, eBay had 233 million registered users globally and $14.3 billion in gross merchandise volume. The presentation outlines ways eBay plans to enhance its core businesses and grow beyond gross merchandise volume, such as through new formats, monetization models, and extending its offerings.
Although CPG companies have not historically operated at the forefront of digital change, the intense and competing demands they face today require exactly the type of game-changing approaches that digital can deliver.
The document discusses different types of retailers and issues they face. It describes factors in retailers' macro and micro environments that impact their strategies. It also outlines trends in retailing, such as increased concentration and globalization. Specific types of retailers discussed include department stores, discount stores, drugstores, and specialty stores. The challenges mentioned include declining mall traffic, price competition, and adapting to new formats.
The document discusses Walmart's efforts to compete with Amazon in online retail. It provides an overview of Walmart and Amazon's business models, Porter's five forces analysis, strategic acquisitions timeline, SWOT analysis, value chains, change processes, modular architecture, multi-sided platforms, and financial analysis. It analyzes how Walmart can leverage its strengths in grocery retail and supply chain to grow its online business and diversify beyond grocery to maintain competitive advantage against Amazon.
How Data Will Replace Discounting: Lessons From Uber, Point 93 and Orchard MileNational Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
JENNIE BAIK, CEO and Co-Founder, Orchard Mile
SAMANTHA ZIRKIN, CEO, Point 93
GARRETT VAN RYZIN, Head of Marketplace Optimization Advanced Development, Uber
The document discusses retailers adapting to omnichannel environments. It presents an information and fulfillment matrix with four quadrants based on whether customers access information and fulfillment online or offline. Effective strategies include hybrid approaches like buy online pickup in store (BOPS) and inventory-only showrooms. The conclusion emphasizes that customers are omnichannel in their behavior so retailers need to offer integrated online and offline experiences to meet customer demands across different information access and fulfillment options.
Ssu direct to consumer seminar 2015 summer series - finalRyan Neergaard
This document provides an overview of a presentation on direct-to-consumer marketing for the wine industry. The presentation covers the past, present, and future of the direct-to-consumer wine channel. It discusses topics like omni-channel marketing, telling a brand's story online, the importance of mobile, and ensuring the consumer experience is seamless across all touchpoints. The presentation aims to help wine brands succeed in direct-to-consumer sales by utilizing effective digital marketing strategies.
The document summarizes Souq.com, the leading e-commerce destination in the Arab world. It discusses Souq.com's business model, growth, infrastructure, competitive advantages and key metrics. Souq.com has become the largest online marketplace in the region, with over 400,000 products from multiple categories. It offers various selling models for merchants and has its own fulfillment centers, delivery and payment services to provide an end-to-end customer experience.
New Technologies: Creating the Ultimate Library ExperienceLeah White
This document summarizes a presentation about creating the ultimate library experience in the face of changing reading habits and the growth of mobile technology. It discusses the increase in ebook and mobile device ownership and decreasing print book readership. It then outlines the presenters, their goals to discuss mobile growth, digital content options, social media strategies, new experiences, design thinking, and take questions. Specific sections discuss mobile phone and smart phone adoption trends, digital content providers like Overdrive and Hoopla, using social media as a new service desk model, and reimagining library experiences and services through design thinking.
Managing Faculty and Student Expectations at the Circulation DeskJennifer Bartlett
This document summarizes managing faculty and student expectations at the circulation desk. It discusses the core services of circulation like material loans and renewals. It also outlines additional tasks performed by circulation staff like equipment support and directional questions. The document notes trends in declining circulation statistics and increasing user expectations. It provides suggestions from users to improve services like extending hours and making renewals easier. Finally, it emphasizes the importance of clear policies, ongoing training, tracking statistics, and advocacy to demonstrate the value of circulation within the academic library.
Op 8 oktober 2015 organiseerde DRV Accountants & Adviseurs en Moore Stephens Belgium het kenniscongres E-commerce in het Belgische Brasschaat. Keynote speaker was Gino van Ossel. Hij gaf zijn visie op e-commerce business modellen.
Presentación Roberto L'hospital / Headway Digital - eRetail Day México 2017eCommerce Institute
Diapositivas presentadas por Roberto L’hopital, Director General de México & Centroamérica Headway Digital, en el evento eRetail Day México 2017 el 16 de Mayo de 2017.
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
For May's eCommerce Toronto Meetup we were joined by the team at Loblaw Digital to explore how they create omnichannel experiences through their eCommerce properties.
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
Who wins in an environment where stores are not only physical, but, both physical and digital, and anybody can set up a store front very easily.
Where the role of the retailer of the future is not merely delivering product to the shelf, but will include pricing, picking, and delivering product right to the household.
This document provides a case study of MercadoLibre, an Argentine e-commerce company that operates online marketplaces and other services across Latin America. It summarizes MercadoLibre's history and founding in 1999, its growth to become the leading e-commerce platform in Latin America with over 60 million users, and its expansion of services like payments and online stores. It also outlines MercadoLibre's financial performance, goals of increasing users and transactions, acquisition history, competitors, and strategic analysis using models like the generic strategy and five forces.
Observa is a crowd-sourced platform that collects real-time in-store observations to help consumer brands optimize their store shelf placement and promotions. Observa's observers earn cash by taking store observations on their mobile app, which are then instantly shared with customer brands to help them fix issues and increase sales. Observa addresses the unreliable and expensive nature of traditional in-store auditing and merchandising solutions.
MIS Course Work
Select two businesses that are competitors in the same industry and that use their web sites for electronic commerce. Visit these web sites. Prepare an evaluation of each business’s web site in terms of its function, user friendliness, and ability to support the company’s business strategy. Which site does a better job? Why? Can you make recommendations to improve these we sites?
The document discusses how retailers can turn consumer data into actionable business intelligence to uncover customer potential. It provides examples of how two retailers, Michael Hill and Crabtree & Evelyn, used consumer data analytics to improve operations and increase sales and profits. Specifically, Michael Hill refined staff scheduling using footfall data to better match employee levels to customer traffic, and Crabtree & Evelyn used store performance metrics to run inter-store competitions that improved conversion rates and average transaction values.
This document discusses the importance of fast and reliable delivery for e-commerce success. Traditional supply infrastructure cannot support same-day or on-demand deliveries in a cost-effective way. The presenter's company, iVoy, has developed a crowdsourcing solution that connects couriers and customers across industries using technology and big data to enable same-day and ultra-fast deliveries that are 30% cheaper and 95% faster than alternatives. Major clients include a pet shop and fintech company that can deliver cards within an hour using iVoy's network.
How to monitor FMCG brand in the Internet? (EN)Kwit Analytics
Have you ever wondered:
• How to effectively monitor the e - FMCG market and your brand there?
• What is the easiest way to get the latest information on pricing, promotion and availability of your products in major supermarkets in the country?
• How to stay ahead of your competition due to effective monitoring of internet search engines?
• What tool will best help you in effective analysis ?
Walmart and Amazon are competing for e-commerce supremacy. While Amazon has established an efficient online distribution network and changed customer expectations, Walmart remains a more recognizable brand and is investing heavily in its online business. Both companies use information technology like cloud computing, mobile apps, and smart home devices to refine their strategies and offer customers low prices, extensive product selection, and fast delivery options like same-day delivery. The battle between these two giants will likely allow both to be successful by continuing to satisfy changing customer needs through technology and innovation.
2007 Annual Meeting of eBay ShareholdersPhil Wolff
The document discusses eBay's annual stockholders meeting in 2007. It notes that eBay's vision is to connect people through commerce via its marketplaces, payments, and communications platforms. As of Q1 2007, eBay had 233 million registered users globally and $14.3 billion in gross merchandise volume. The presentation outlines ways eBay plans to enhance its core businesses and grow beyond gross merchandise volume, such as through new formats, monetization models, and extending its offerings.
Although CPG companies have not historically operated at the forefront of digital change, the intense and competing demands they face today require exactly the type of game-changing approaches that digital can deliver.
The document discusses different types of retailers and issues they face. It describes factors in retailers' macro and micro environments that impact their strategies. It also outlines trends in retailing, such as increased concentration and globalization. Specific types of retailers discussed include department stores, discount stores, drugstores, and specialty stores. The challenges mentioned include declining mall traffic, price competition, and adapting to new formats.
The document discusses Walmart's efforts to compete with Amazon in online retail. It provides an overview of Walmart and Amazon's business models, Porter's five forces analysis, strategic acquisitions timeline, SWOT analysis, value chains, change processes, modular architecture, multi-sided platforms, and financial analysis. It analyzes how Walmart can leverage its strengths in grocery retail and supply chain to grow its online business and diversify beyond grocery to maintain competitive advantage against Amazon.
How Data Will Replace Discounting: Lessons From Uber, Point 93 and Orchard MileNational Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017.
JENNIE BAIK, CEO and Co-Founder, Orchard Mile
SAMANTHA ZIRKIN, CEO, Point 93
GARRETT VAN RYZIN, Head of Marketplace Optimization Advanced Development, Uber
The document discusses retailers adapting to omnichannel environments. It presents an information and fulfillment matrix with four quadrants based on whether customers access information and fulfillment online or offline. Effective strategies include hybrid approaches like buy online pickup in store (BOPS) and inventory-only showrooms. The conclusion emphasizes that customers are omnichannel in their behavior so retailers need to offer integrated online and offline experiences to meet customer demands across different information access and fulfillment options.
Ssu direct to consumer seminar 2015 summer series - finalRyan Neergaard
This document provides an overview of a presentation on direct-to-consumer marketing for the wine industry. The presentation covers the past, present, and future of the direct-to-consumer wine channel. It discusses topics like omni-channel marketing, telling a brand's story online, the importance of mobile, and ensuring the consumer experience is seamless across all touchpoints. The presentation aims to help wine brands succeed in direct-to-consumer sales by utilizing effective digital marketing strategies.
The document summarizes Souq.com, the leading e-commerce destination in the Arab world. It discusses Souq.com's business model, growth, infrastructure, competitive advantages and key metrics. Souq.com has become the largest online marketplace in the region, with over 400,000 products from multiple categories. It offers various selling models for merchants and has its own fulfillment centers, delivery and payment services to provide an end-to-end customer experience.
New Technologies: Creating the Ultimate Library ExperienceLeah White
This document summarizes a presentation about creating the ultimate library experience in the face of changing reading habits and the growth of mobile technology. It discusses the increase in ebook and mobile device ownership and decreasing print book readership. It then outlines the presenters, their goals to discuss mobile growth, digital content options, social media strategies, new experiences, design thinking, and take questions. Specific sections discuss mobile phone and smart phone adoption trends, digital content providers like Overdrive and Hoopla, using social media as a new service desk model, and reimagining library experiences and services through design thinking.
Managing Faculty and Student Expectations at the Circulation DeskJennifer Bartlett
This document summarizes managing faculty and student expectations at the circulation desk. It discusses the core services of circulation like material loans and renewals. It also outlines additional tasks performed by circulation staff like equipment support and directional questions. The document notes trends in declining circulation statistics and increasing user expectations. It provides suggestions from users to improve services like extending hours and making renewals easier. Finally, it emphasizes the importance of clear policies, ongoing training, tracking statistics, and advocacy to demonstrate the value of circulation within the academic library.
The document discusses how to boost material circulation in libraries through effective merchandising and displays. It provides guidelines for display design including determining the location, topic, audience and evaluating books for visual appeal. Formatting displays to be eye-catching and keeping them updated is important to increase circulation. Studies have shown circulation can increase by 300-1000% for books placed in displays near circulation desks.
Best practices in libraries & information centers a case study of nit silcharKishor Satpathy
The document discusses best practices in libraries and information centers, using the library at the National Institute of Technology in Silchar, India as a case study. It outlines strategies for applying best practices, such as identification, implementation, institutionalization, internalization, and dissemination. Examples of best practices at NIT Silchar's library include computerization, providing internet access to users, information literacy programs, and conducting user surveys. The library has adopted practices like digital resources, an e-learning solution, and RFID and CCTV systems for security.
The Library Then and Now: Its Importance and Relevance to the Present Genera...Fe Angela Verzosa
presented at PAARL’s seminar outreach program on “The Essence of the Library as the Heart of an Educational Institution,” held at St. Augustine School, Iba, Zambales, Philippines on 2006 Sep 28
This document discusses managing cashback and reward sites effectively. It provides an overview of cashback sites, how they work by rewarding users for purchases and registrations, and their popularity, including during economic recessions. Reward sites are described as having long-standing brand equity with loyal, data-collected users. Case studies show how minor commission increases on reward sites can significantly boost sales. The future of cashback and loyalty programs is discussed, including potential consolidation and enhanced content.
This document summarizes a panel discussion from the 2012 CWCMA Sales Conference in Las Vegas about combating irresponsible couponing and implementing single copy marketing strategies. The panelists represented The Los Angeles Times, The Press-Enterprise, and CIPS Marketing Group. They discussed topics like coupon and pre-print security, rack and stand pilferage, pay by scan programs, eliminating copy theft using technology and creative methods, and investing in technology and equipment.
eTail east 2014 Philadelphia - Cross Channel Loyalty Program KruidvatLars Crama
The document discusses Kruidvat's cross-channel loyalty program. Kruidvat is a large health, beauty, and lifestyle retailer in Benelux with 980 stores. The loyalty program aims to increase customer loyalty and learn from customer interactions. It profiles customers into segments based on lifestyle personas and product categories. The program generates daily loyalty offers tailored to each customer's segment and sends them across channels like email, mobile, and stores. It also discusses tactics like customer profiling to build rich customer profiles and using a phased roadmap with quick wins to guide the digital and CRM strategy.
Future Glance: CRO as part of a multi-channel brand strategy to boost convers...cloud.IQ
Today just 2% of visits to a website result in a sale. According to Forrester, for every $100 spent driving traffic to an ecommerce site, just $1 is spent on converting prospects to customers. This webinar presents a very strong case as to why ecommerce brands should now shift their focus to customer conversion.
Watch the webinar and discover how you can leverage very recent advancements in technology to improve customer conversion and significantly increase online revenue, in a way that requires much less cost and effort than ever before. As even the smallest increase in conversion rate can result in a significant increase in revenue, a focus on conversion rate optimisation (CRO) makes financial sense.
You will also learn how an effective CRO strategy can enhance a multi-channel experience when integrated in the most effective way. Designed for ecommerce brands looking to leverage the latest in digital thinking and technology, this webinar presented by ecommerce conversion experts cloud.IQ together with strategic digital marketing agency McCANN Connected will provide you with the complete picture.
Don't miss expert strategic insights, best practice tips and techniques as well as brand case studies that illustrate how you can increase online revenue by up to 12% using the approach presented.
Essential learnings:
Effective CRO integration as part of a multi-channel brand experience
How to optimise the entire customer journey to purchase
The value of a real-time automated and personalised approach
From Markedu's email marketing day webinar Kelly Lorenz from Apsis in Sweden, gave this presentation:
Your data is talking to you; are you listening? By digging into your campaign reports and subscribers, you can calculate lifetime value as well as RFM analysis which will enable you to:
Track acquisition and lost subscriber and customer costs
Create smart re-marketing and lifecycle messaging
Kelly's presentation covered - how to make these calculations and what you can do with the data. It's easier than you think!
The document discusses the importance of customer retention for businesses. Some key points made include:
- It costs 10 times more to gain a new customer than retain an existing one.
- Existing customers are more likely to repurchase and spend more than new customers.
- Franchised car dealers saw a 6.7% increase in parts and labor sales from 1998-1999 by focusing on retention.
- Customer relationship management programs can improve acquisition, retention, and profitability by communicating with customers at the right time through the right channels.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
Icorps University of Washington Program 07.06.2021Dave Parker
UW iCorps Program. Will your startup make money or be a statistic?
About Dave
Why Startup Fail and You Shouldn’t
Market Valuation Driver
Company Valuation Drivers
Creating, Delivering, & Capturing Value
Revenue Models
The Data
The 14
Startup Revenue Models, Pricing and Enterprise ValueDave Parker
This document discusses revenue models, pricing strategies, and enterprise valuation. It begins with an overview of Dave Parker's background and credentials. It then covers key aspects of building a business model including creating value through products/services, delivering value via revenue models, pricing, marketing and sales. Revenue models discussed include fee for service, commerce, subscription, metered service, and others. The document provides examples and metrics for evaluating different models. It also reviews pricing mechanics, marketing strategies, and factors that influence enterprise valuation such as revenue multiples.
E-commerce is growing in Costa Rica, which has a highly developed telecommunications network and 99% literacy rate. Online shoppers in Costa Rica prioritize price, in-stock items, and free/fast delivery. Global companies like Amazon have expanded operations in Costa Rica, now employing over 7,500 workers. Direct-to-consumer brands are now seen as a bigger competitive threat than Amazon. Successful direct-to-consumer brands focus on serving unmet customer needs, clear value propositions, purposeful branding, and a personalized, data-driven customer experience from acquisition to fulfillment. Building an effective direct-to-consumer brand requires more than just e-commerce - it demands attention to customer data, targeted marketing,
Practical marketing automation from BMANEO eventBMANEO
Rick Neiman presents Avery Dennison’s road map to Marketing Automation--one that took them to the intersection of content management and lead generation.
This document provides an overview of marketing solutions from Valpak, including print mailers, digital options, and reporting capabilities. Valpak mails printed coupons to over 40 million homes each month and offers digital extensions including custom landing pages and a business profile on Valpak.com. Valpak also distributes deals through partnerships that expand online reach. Detailed tracking and reports show how consumers engage across print, online, and mobile channels to measure campaign performance.
Techstars Seattle — Startup Revenue Models and ForecastingDave Parker
Business model breakdown
Identify Key Inputs
Identify Unit Economics
Choose primary/secondary revenue models
Go-to-Market – Marketing and Sales choices
Choose financial template
Common mistakes
Outcomes for this presentation:
Business model breakdown
Identify Key Inputs
Identify Unit Economics
Choose primary/secondary revenue models
Go-to-Market – Marketing and Sales choices
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
Québec represents a very attractive market; one that deserves marketers’ attention.
A difficult economy and tightening household budgets are leading many consumers to ‘trade down’ making it even more challenging to achieve growth in many sectors. As marketers explore new growth opportunities, Québec is often an overlooked market and, if it were better understood, one that could offer significant growth potential.
Headspace Marketing is pleased to offer the second release of a unique syndicated study that provides marketers with insights into the needs, wants and aspirations of Québec consumers.
Marketers have a confusing palette of marketing initiatives at their disposal. This presentation explores how marketers should prioritize initiatives in the connected world
Paul Accinno – Traditional vs Digital AdvertisingSean Bradley
During this session we will focus on 3 key areas of developing a marketing plan.
1. How to develop an integrated marketing budget.
2. How to evaluate traditional and digital media
3. How to create impact with your marketing plan
We find that many dealers struggle with these 3 key steps mainly due to constantly increasing media options they face. In step one we discuss the fundamentals of creating a media budget that is appropriate…
• For Your Dealership size
• For Your Brand
• For Your Location and Market Size
Next we discuss how to evaluate traditional and digital media from a tactical standpoint including…
• What is the Function of Each
• How to measure audience delivery
• How to measure conversions
Finally we determine the proper mix of….
• Brand Advertising,
• Promotional Activity and
• Lower funnel marketing
W.UP Sales.UP digital sales and engagement tool for banksW.UP
This document discusses the challenges facing banks from increasing competition and shifting customer expectations. It notes that origination and sales generate most banking profits but are now at risk. The document then introduces SALES.UP as a solution that uses customer data and AI to generate personalized insights and timely campaigns to boost digital sales and engagement. It provides examples of how SALES.UP can improve conversion rates and revenues. Finally, it includes a case study of a bank that implemented SALES.UP to better target customers.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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Kentucky Press Assoc.01.23.09
1.
2. Today:
Look at various trends taking place in Circulation /
Audience Development in areas such as:
Distribution
Single Copy
Acquisition & Retention
Metrics
3. During the Process
Two Goals for Today:
Foster Communication
Provide Ideas for Revenue / Audience
Growth
4.
5. Distribution
Delivery Agent Man
Distribution Centers
Contraction
Alliances
Digital / Hybrid Editions
Address Specific Delivery
6. Distribution
Delivery Agent Man
Distribution Centers
2002 – 28%; 2006 – 35%; >25K – 59%
Adult Carriers
2002 – 67%; 2006 – 81%
Contraction - Pulling back from outlying
areas: Atlanta, Fayetteville, NC
-reduce expense, concentrate on core
7. Distribution
Alliances – working with competitors: Dallas-
Fort Worth; Chicago; Hagerstown, MD
- increase revenue
- reduce expense
Chicago Tribune:
- technology-Handhelds
Wall Street Journal
- carrier pool
USA Today
New York Times
Red Eye
Chicago Sun-
Times
And more…
8. Distribution
Digital / Hybrid Editions – using online
products to expand reach: Detroit; Colorado
Springs
- reduce printing & distribution expense
- NIE
Address Specific Delivery – unbundling of the
newspaper sections / tailored delivery
- TV Books – opt-in – several papers
- Business/Finance - Austin
9. Single Copy
Retailer Partnerships
Scan Based Trading
Premium Pricing / Specific Day
Price Adjustments
11. Single Copy – Promotion – Top Taco
Abilene Reporter
The premise was to have
two coupons in the paper
each day pitting
competing Taco
restaurants to determine
who had the best tacos in
town.
The store receiving the
most coupon redemptions
after two days would
move on in the brackets
12. Single Copy – Promotion – Top Taco
Abilene Reporter
Single Copy up YOY
•297 Daily
•130 Sunday
Vending Machine sales at
outlets increased
Positive promotion for
newspaper, businesses
and readers
13. Single Copy - Promotion
Mapco Express
$25,000 Agreement
Elvis Week
Target high-volume
lunch businesses.
Use newspaper labels New Account
50 daily / 65 Sunday Mystery Shoppers
Suggestive Selling
2100 D / 350 S
http://www.naa.org/search.aspx?search=Single%20Copy%20success%20stories
14. Single Copy
Scan Based Trading – Papers that have POS
accounts: 2000 7%; 2006 67%
Third Party Vendors:
The Nexxus Group (13) iControl Systems (11)
Wal*Mart CVS
Kroger Barnes & Noble
Food Lion Cumberland Farms
Speedway SuperAmerica Safeway
Sunoco Winn-Dixie
WaWa Schnucks
15. Single Copy – Scan Based Trading
Retailer Benefits:
•Ease of inventory–no need to count papers at delivery
•Payment on scanned newspapers only
•Returns process ease–in some cases, papers tossed
•Ease of billing–one check to write (CBP)
16. Single Copy – Scan Based Trading
Publisher Benefits:
•Access to new accounts
•Efficiency improvement for the distributor—removes the
time-consuming collection responsibility
•Delivery window is more flexible
•Easier to execute—switch to direct company billing
•Automation allows for quicker payment
A few other thoughts:
•Basics – attaining a UPC / Self-audits
•Ensure your paper is scanned
•Negotiate placement, secondary location and additional
POP
•Audits - Scan results vs. traditional
17. Single Copy
Premium Pricing / Specific Day
•Thanksgiving Day
•Early Sunday program
Price Adjustments
•Revenue Responsibility
18. Acquisition & Retention
The Diversified Sales Channels
Target Marketing
Retaining Subscribers with Technology
19. Acquisition & Retention
The Diversified Sales Channels
2000 2006
Telemarketing 58% 35%
Carriers 13% 9%
Crew Sales 9% 11%
Direct Mail 7% 8%
Kiosk 4% 13%
Other 10% 9%
Single Copy 7%
Internet 4%
E-mail 1%
20. Acquisition & Retention
Target Marketing
Seeking customer similar to your
current subscribers:
NYTRMG:
Lakeland Ledger
The Readership Growth Strategy.
Maximize core print product penetration
among areas most valued.
Three target groups:
* Younger
* Family
* Mature
21. Acquisition & Retention
Lakeland Ledger (Continued)
Coordinated and integrated campaign
Telemarketing
Direct Mail
Email Marketing
Product Sampling
22. Acquisition & Retention
Retaining Subscribers with Technology
-Retention efforts based on behavior –
Lexington Herald-Leader
-Relationship / Bonding programs
delivered electronically: Washington
Post – Emails, Post Points, La Porte
Herald Argus – Reverse Auctions
23. Metrics
What are we counting?
What should we be counting?
Circulation
Readership
Web-site Usage
Ancillary / Niche Products