This document provides strategies for food distributors to stay ahead of competition. It recommends (1) controlling inbound traffic to increase profits, (2) adopting supply chain technologies like mobile devices and analytics software, and (3) benchmarking performance against metrics like space utilization. Additional tips include requiring education through certifications, collaborating through resource pooling, eliminating direct-store-delivery where possible, and embracing social media. The overall message is that distributors must be proactive about change to remain successful.
In this research study, we explored today’s omni-channel path-to-purchase. Across 11 different retail categories, we asked consumers how they research and identify the best deals. Our research revealed:
• exactly how short the path-to-purchase is today
• the best offers that disrupt the omni-channel
• how to create a sense of urgency that triggers more sales
• product propensity to be purchased in the omni-channel
• preferred omni-channel research resources by product
The global grocery industry is being disrupted by the rise of online grocery shopping. While online grocery shopping currently makes up a small percentage of overall grocery sales globally and in countries like the US and Canada, it is a growing trend, especially among millennials. Metrics around convenience are becoming increasingly important to consumers. The acquisition of Whole Foods by Amazon poses a potential disruption to the Canadian grocery market by offering high quality, fresh foods through Amazon's world-class logistics network at lower prices enabled by Amazon Prime membership. However, large Canadian grocery chains like Loblaws also have competitive advantages they can leverage, such as private label products, owned stores, and buyer power with suppliers.
6 Industries that will need to embrace a Modern Delivery Platform in 2021ManageTeamz
There are numerous Industries that have successfully made use of the delivery management software to comfort both the Seller and Buyer while on a shopping transaction. However, the introduction of the modern delivery platform should instill more confidence in the customers to do their everyday shopping even at a hyperlocal market with facilities to track home deliveries
1) The document discusses how shelf-ready packaging provides a significant marketing opportunity for brands, equivalent to millions of euros annually in media space per store, but many brands are missing out.
2) It explores how the retail environment has become more fragmented, with shoppers making more frequent, shorter trips and having more purchase options. Competing for shoppers' attention at the shelf is critical.
3) Ownership over in-store communications is sometimes divided between consumer marketing, trade marketing, and logistics concerns, risking that the shopper experience is not optimized. Shelf-ready packaging can help balance these demands.
Cart abandonment strategies and how the Irish compareAdrian O'Farrell
With Cart Abandonment rates averaging around 70%, how do e-commerce sites best deal with it? We take you through best practice, look at how many sites are achieving this, and how Irish sites compare to their international competitors.
Infographics - The USA's Rise of Click and Collect during Covid-19imogenkw
Infographics from a 2,000 US consumer survey run by retail technology company Qudini shows that more consumers are adopting click and collect as a result of the Coronavirus outbreak and that stores could play a role as contactless fulfilment hubs for the remainder of the Coronavirus era. Retailers are looking at how to offer fast contactless click and collect experience with store entrance or even curbside pickup as a result.
Report by retail technology company Qudini: Provider of appointment booking and virtual queuing software.
Millennials are the target market for TOPO Hurricane Mix. Implementing recommendations around sampling, selling, and sharing could help TOPO reach 32,000 new customers and achieve a 166% ROI over 4 years. Key tactics include setting up pop-up bars for sampling, selling through Amazon to access more customers, and creating shareable online video content to promote the product. Millennials are most receptive to these types of sampling, selling, and sharing strategies.
The document discusses the author's career shift from Wall Street to focusing on technology and retail. It summarizes some key trends in the retail industry such as the growth of experiential retail, smart malls, social shopping, and the resale economy. It also covers trends related to loyalty programs, digital technology, the silver economy, pure online retailers expanding into physical stores, and millennials' pursuit of healthy eating and car ownership.
In this research study, we explored today’s omni-channel path-to-purchase. Across 11 different retail categories, we asked consumers how they research and identify the best deals. Our research revealed:
• exactly how short the path-to-purchase is today
• the best offers that disrupt the omni-channel
• how to create a sense of urgency that triggers more sales
• product propensity to be purchased in the omni-channel
• preferred omni-channel research resources by product
The global grocery industry is being disrupted by the rise of online grocery shopping. While online grocery shopping currently makes up a small percentage of overall grocery sales globally and in countries like the US and Canada, it is a growing trend, especially among millennials. Metrics around convenience are becoming increasingly important to consumers. The acquisition of Whole Foods by Amazon poses a potential disruption to the Canadian grocery market by offering high quality, fresh foods through Amazon's world-class logistics network at lower prices enabled by Amazon Prime membership. However, large Canadian grocery chains like Loblaws also have competitive advantages they can leverage, such as private label products, owned stores, and buyer power with suppliers.
6 Industries that will need to embrace a Modern Delivery Platform in 2021ManageTeamz
There are numerous Industries that have successfully made use of the delivery management software to comfort both the Seller and Buyer while on a shopping transaction. However, the introduction of the modern delivery platform should instill more confidence in the customers to do their everyday shopping even at a hyperlocal market with facilities to track home deliveries
1) The document discusses how shelf-ready packaging provides a significant marketing opportunity for brands, equivalent to millions of euros annually in media space per store, but many brands are missing out.
2) It explores how the retail environment has become more fragmented, with shoppers making more frequent, shorter trips and having more purchase options. Competing for shoppers' attention at the shelf is critical.
3) Ownership over in-store communications is sometimes divided between consumer marketing, trade marketing, and logistics concerns, risking that the shopper experience is not optimized. Shelf-ready packaging can help balance these demands.
Cart abandonment strategies and how the Irish compareAdrian O'Farrell
With Cart Abandonment rates averaging around 70%, how do e-commerce sites best deal with it? We take you through best practice, look at how many sites are achieving this, and how Irish sites compare to their international competitors.
Infographics - The USA's Rise of Click and Collect during Covid-19imogenkw
Infographics from a 2,000 US consumer survey run by retail technology company Qudini shows that more consumers are adopting click and collect as a result of the Coronavirus outbreak and that stores could play a role as contactless fulfilment hubs for the remainder of the Coronavirus era. Retailers are looking at how to offer fast contactless click and collect experience with store entrance or even curbside pickup as a result.
Report by retail technology company Qudini: Provider of appointment booking and virtual queuing software.
Millennials are the target market for TOPO Hurricane Mix. Implementing recommendations around sampling, selling, and sharing could help TOPO reach 32,000 new customers and achieve a 166% ROI over 4 years. Key tactics include setting up pop-up bars for sampling, selling through Amazon to access more customers, and creating shareable online video content to promote the product. Millennials are most receptive to these types of sampling, selling, and sharing strategies.
The document discusses the author's career shift from Wall Street to focusing on technology and retail. It summarizes some key trends in the retail industry such as the growth of experiential retail, smart malls, social shopping, and the resale economy. It also covers trends related to loyalty programs, digital technology, the silver economy, pure online retailers expanding into physical stores, and millennials' pursuit of healthy eating and car ownership.
Mobile technology will enhance in-store shopping experiences in 2020, allowing shoppers to browse, select, scan and pay for items without relying on physical forms or human interaction. Retailers will shift to offering regular branded items at aggressively low prices to maintain loyalty, while premium lifestyle products take a larger share of budgets. Personalization will also continue increasing, with facial recognition and predictive algorithms providing tailored shopping experiences. Delivery services will evolve to provide more efficient single deliveries of products from multiple merchants that are environmentally friendly.
The document discusses Commissary Specials, a circular advertising program for the Defense Commissary Agency (DeCA) that is printed on recycled paper and distributed through military base newspapers and commissaries. It highlights that the circular reaches 50% of DeCA sales and is the only publication seen by shoppers outside the commissary. Analysis of sales data found products advertised in the circular experienced significant sales lifts. The document provides advertising rates and details new couponing programs available through the circular.
As the COVID-19 pandemic has swept across the world, it has impacted almost every aspect of the retail industry, accelerating existing trends and giving rise to new trends in the industry.
These impacts can be divided into two categories: the point of sale and the underlying supply chain. We can think of the point of sale, whether it's a brick-and-mortar store or a website, as the front end of a retail operation, with the supply chain as the corresponding back end.
This white paper proposes the Delicia decentralized global food network, which uses blockchain and artificial intelligence to reduce food waste. The network connects restaurants and retailers with excess food inventory to buyers seeking affordable food. Sellers can publish inventory and pricing details, while buyers can search nearby listings and purchase food using Delicia Food Tokens. The goal is to optimize the food supply chain and ensure more efficient utilization of resources.
This document discusses disruptive technologies in the supply chain from a presentation given by Kiril Popov of Fung Global Retail & Technology. The presentation covers 8 supply chain technologies including collaborative platforms, use of data analytics, industrial internet of things, last-mile delivery sharing platforms, robots and drones, 3D printing, cloud computing, and blockchain applications. It provides examples and statistics on how each technology can impact and transform retail supply chain operations.
The world has changed: Product supply and demand is globalized and there is no putting the genie back in the bottle. The flow of goods from Asia to the west has created an economic dependency over the past ten years that will be exploited over the next ten. As China and India and other fast-developing economies become the primary global marketplaces, the needs and wishes of the 4bn new consumers will dominate those of the 800m old ones in the US and Europe. The days where the US set the pace in the consumer mindset are over and this is not going to change.
Mr. Carl Rohde will give an overview of validated worldwide trends in food industry. He will also explain the methodologies of valid trend watching and innovation, in order to indicate challenges, potential threats and early warning.
Trends, Issues, Challenges and Concerns of Philippine Education In the Third ...Michael Cadz
The document discusses trends in education in the Philippines, including higher education reforms, vocational training programs, and technology adoption. It notes that the government budget for education was increased in 2014 to support the K-12 program. Higher education institutions are working to address unemployment through programs transforming agricultural colleges and quality control measures. Vocational training through TESDA is promoted as more practical and affordable than university. TESDA also partners with other countries to share best practices in technical education.
The Common Core State Standards Initiative sets English and math standards for K-12 students across 46 states to ensure students are prepared for college and careers after graduation, including skills in areas like mathematical practice, reading, writing, and statistics. The standards were developed by the National Governors Association and Council of Chief State School Officers and are expected to impact around 45 million students as they create common benchmarks across states.
Current Issues in Education - Meeting the Challenges of the 21st Century Todaypolchan
Current Issues in Education - Meeting the Challenges of the 21st Century Today, a Powerpoint presentation for the subject Current Issues in Education, Graduate Studies.
The document discusses trends, issues, and policies in the Philippine education system. It provides a history of the Philippine education system from pre-Spanish era to present. It identifies problems in access to basic education, quality of basic education, and weaknesses in the public school system such as low budgets, teacher shortages, and classroom shortages. It also outlines policies to improve access and quality such as establishing schools in underserved areas, creating teaching positions, and implementing a Social Reform Agenda.
Problems and Issues in the Philippine Educational SystemJames Paglinawan
The document discusses several key problems with the Philippine educational system:
1) Declining quality of education as seen in poor test scores and a high percentage of students and teachers failing certification exams.
2) Large disparities in educational achievement based on socioeconomic status, with disadvantaged students having high dropout rates.
3) Underfunding of education relative to other ASEAN countries and low spending per student that has declined in real terms.
4) A mismatch between the skills taught and actual job requirements that leads to educated unemployment.
This document discusses driving c-store eLoyalty through mobile rewards programs. It begins by outlining how building eLoyalty with mobile consumers can boost in-store sales through targeted promotions, coupons, and rewards delivered via social networks and mobile devices. It then provides background on the speaker company and an agenda covering c-store industry trends, the history of c-store loyalty programs, and how mobile rewards programs can engage today's consumers.
Retailers are increasingly focusing on omnichannel strategies to meet customer demands across online and physical sales channels. While most retailers recognize omnichannel as the future, many acknowledge their strategies are only basic or intermediate currently. Retailers predict online sales, including through mobile commerce, will surpass physical store sales in the next 5-10 years. However, implementing fully developed omnichannel strategies remains a challenge for most retailers.
This document discusses several trends in the retail and food industries:
- Restaurants will focus more on technology, sustainability, and customization while blurring lines between segments. Kitchens will be more visible and menus more customizable.
- Retailers will open more smaller stores and increase online sales. "A" brands and private labels will continue growing while "B" and "C" brands decline. Fresh products will be a key driver for where customers shop.
- Data and analytics will be crucial to better understand customers and their purchasing paths. Customer segmentation, omni-channel retailing, and meeting shifting consumer expectations are important.
Oh $@%%%@! The Food Consumer Changed and My Company and I Didn'tRichard Kochersperger
This document provides an overview and summary of Richard Kochersperger's presentation on how the food distribution industry needs to change and adapt to shifting consumer demands and a changing economic landscape. The presentation covers topics like new consumer behaviors, demographic trends, economic factors impacting food prices, winners and losers in the retail industry, new developments, and five strategic initiatives for distribution operations focusing on managing networks, inventory, embracing technology and omnichannel opportunities, and investing in education.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
China's growing demand for dairy products is creating opportunities for foreign producers. Consumer trends show a focus on food quality and safety after past issues. The dairy market is consolidating as regulations tighten around labeling and food safety. Online shopping is fueling dairy sales, and middle class consumers are driving demand in lower-tier cities. Foreign brands that demonstrate high quality could benefit from partnerships with Chinese retailers to expand sales through new channels.
A presentation from NRF 2022: Retail’s Big Show with Sajal Kohli, Senior Partner and Global Leader of Consumer Goods and Retail Practice, McKinsey & Company
What is the future of Food?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Seeds&Chips Summit on April 27th, 2015.
Mobile technology will enhance in-store shopping experiences in 2020, allowing shoppers to browse, select, scan and pay for items without relying on physical forms or human interaction. Retailers will shift to offering regular branded items at aggressively low prices to maintain loyalty, while premium lifestyle products take a larger share of budgets. Personalization will also continue increasing, with facial recognition and predictive algorithms providing tailored shopping experiences. Delivery services will evolve to provide more efficient single deliveries of products from multiple merchants that are environmentally friendly.
The document discusses Commissary Specials, a circular advertising program for the Defense Commissary Agency (DeCA) that is printed on recycled paper and distributed through military base newspapers and commissaries. It highlights that the circular reaches 50% of DeCA sales and is the only publication seen by shoppers outside the commissary. Analysis of sales data found products advertised in the circular experienced significant sales lifts. The document provides advertising rates and details new couponing programs available through the circular.
As the COVID-19 pandemic has swept across the world, it has impacted almost every aspect of the retail industry, accelerating existing trends and giving rise to new trends in the industry.
These impacts can be divided into two categories: the point of sale and the underlying supply chain. We can think of the point of sale, whether it's a brick-and-mortar store or a website, as the front end of a retail operation, with the supply chain as the corresponding back end.
This white paper proposes the Delicia decentralized global food network, which uses blockchain and artificial intelligence to reduce food waste. The network connects restaurants and retailers with excess food inventory to buyers seeking affordable food. Sellers can publish inventory and pricing details, while buyers can search nearby listings and purchase food using Delicia Food Tokens. The goal is to optimize the food supply chain and ensure more efficient utilization of resources.
This document discusses disruptive technologies in the supply chain from a presentation given by Kiril Popov of Fung Global Retail & Technology. The presentation covers 8 supply chain technologies including collaborative platforms, use of data analytics, industrial internet of things, last-mile delivery sharing platforms, robots and drones, 3D printing, cloud computing, and blockchain applications. It provides examples and statistics on how each technology can impact and transform retail supply chain operations.
The world has changed: Product supply and demand is globalized and there is no putting the genie back in the bottle. The flow of goods from Asia to the west has created an economic dependency over the past ten years that will be exploited over the next ten. As China and India and other fast-developing economies become the primary global marketplaces, the needs and wishes of the 4bn new consumers will dominate those of the 800m old ones in the US and Europe. The days where the US set the pace in the consumer mindset are over and this is not going to change.
Mr. Carl Rohde will give an overview of validated worldwide trends in food industry. He will also explain the methodologies of valid trend watching and innovation, in order to indicate challenges, potential threats and early warning.
Trends, Issues, Challenges and Concerns of Philippine Education In the Third ...Michael Cadz
The document discusses trends in education in the Philippines, including higher education reforms, vocational training programs, and technology adoption. It notes that the government budget for education was increased in 2014 to support the K-12 program. Higher education institutions are working to address unemployment through programs transforming agricultural colleges and quality control measures. Vocational training through TESDA is promoted as more practical and affordable than university. TESDA also partners with other countries to share best practices in technical education.
The Common Core State Standards Initiative sets English and math standards for K-12 students across 46 states to ensure students are prepared for college and careers after graduation, including skills in areas like mathematical practice, reading, writing, and statistics. The standards were developed by the National Governors Association and Council of Chief State School Officers and are expected to impact around 45 million students as they create common benchmarks across states.
Current Issues in Education - Meeting the Challenges of the 21st Century Todaypolchan
Current Issues in Education - Meeting the Challenges of the 21st Century Today, a Powerpoint presentation for the subject Current Issues in Education, Graduate Studies.
The document discusses trends, issues, and policies in the Philippine education system. It provides a history of the Philippine education system from pre-Spanish era to present. It identifies problems in access to basic education, quality of basic education, and weaknesses in the public school system such as low budgets, teacher shortages, and classroom shortages. It also outlines policies to improve access and quality such as establishing schools in underserved areas, creating teaching positions, and implementing a Social Reform Agenda.
Problems and Issues in the Philippine Educational SystemJames Paglinawan
The document discusses several key problems with the Philippine educational system:
1) Declining quality of education as seen in poor test scores and a high percentage of students and teachers failing certification exams.
2) Large disparities in educational achievement based on socioeconomic status, with disadvantaged students having high dropout rates.
3) Underfunding of education relative to other ASEAN countries and low spending per student that has declined in real terms.
4) A mismatch between the skills taught and actual job requirements that leads to educated unemployment.
This document discusses driving c-store eLoyalty through mobile rewards programs. It begins by outlining how building eLoyalty with mobile consumers can boost in-store sales through targeted promotions, coupons, and rewards delivered via social networks and mobile devices. It then provides background on the speaker company and an agenda covering c-store industry trends, the history of c-store loyalty programs, and how mobile rewards programs can engage today's consumers.
Retailers are increasingly focusing on omnichannel strategies to meet customer demands across online and physical sales channels. While most retailers recognize omnichannel as the future, many acknowledge their strategies are only basic or intermediate currently. Retailers predict online sales, including through mobile commerce, will surpass physical store sales in the next 5-10 years. However, implementing fully developed omnichannel strategies remains a challenge for most retailers.
This document discusses several trends in the retail and food industries:
- Restaurants will focus more on technology, sustainability, and customization while blurring lines between segments. Kitchens will be more visible and menus more customizable.
- Retailers will open more smaller stores and increase online sales. "A" brands and private labels will continue growing while "B" and "C" brands decline. Fresh products will be a key driver for where customers shop.
- Data and analytics will be crucial to better understand customers and their purchasing paths. Customer segmentation, omni-channel retailing, and meeting shifting consumer expectations are important.
Oh $@%%%@! The Food Consumer Changed and My Company and I Didn'tRichard Kochersperger
This document provides an overview and summary of Richard Kochersperger's presentation on how the food distribution industry needs to change and adapt to shifting consumer demands and a changing economic landscape. The presentation covers topics like new consumer behaviors, demographic trends, economic factors impacting food prices, winners and losers in the retail industry, new developments, and five strategic initiatives for distribution operations focusing on managing networks, inventory, embracing technology and omnichannel opportunities, and investing in education.
The connected shopper. Fallacy fad or reality?Simon Etchells
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
China's growing demand for dairy products is creating opportunities for foreign producers. Consumer trends show a focus on food quality and safety after past issues. The dairy market is consolidating as regulations tighten around labeling and food safety. Online shopping is fueling dairy sales, and middle class consumers are driving demand in lower-tier cities. Foreign brands that demonstrate high quality could benefit from partnerships with Chinese retailers to expand sales through new channels.
A presentation from NRF 2022: Retail’s Big Show with Sajal Kohli, Senior Partner and Global Leader of Consumer Goods and Retail Practice, McKinsey & Company
What is the future of Food?
Find out more on this presentation by Francesca Romana Saule, CRM Senior Manager at Accenture, shared at the Seeds&Chips Summit on April 27th, 2015.
- Best Buy is undergoing a strategic transformation of its supply chain to become more customer-centric and efficient in response to changing customer behaviors and trends in the retail industry.
- It is shifting from a push-based to a pull-based supply chain model with more tailored assortments and one unified forecast to better meet customer needs.
- A key part of the transformation involves deploying RFID technology to improve the customer in-store experience through more accurate inventory tracking and faster checkout.
McDonald's competitive strategy plan aims to win back millennial customers, who now make up less than 50% of restaurant traffic. The plan proposes four key strategies - social activation, tech integration, social responsibility initiatives, and trend-focused sponsorships. These strategies include social media campaigns, mobile app rewards, charity donations, and sponsoring events like music festivals. The goal is for millennials to find their identities and values reflected in the McDonald's brand through these updated strategies, resulting in a 50% increase in millennial customer traffic across restaurants.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
This document summarizes a report on consumer expectations for the future of commerce. Some key findings include:
1) Consumers want life-like virtual experiences in the metaverse but current offerings fall short, resembling a 3D version of The Sims. Speed and mixed reality products will be essential for metaverse success.
2) Sustainability is important to most consumers but information on products' sustainability credentials is often difficult to find or understand. More transparent and detailed sustainability data is needed.
3) Consumers want tailored experiences across physical, digital and virtual shopping and will choose retailers based on the best prices, products or experiences in any dimension. A consistent approach is needed.
4) A product-
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Presentation by Christian Schultze-Wolters, IBM Director Blockchain Solutions DACH, during the meetup "Blockchain in real life" in the Digital Hub Logistics, which had been conducted by IBM in cooperation with CHAINSTEP
IRI BCG Google eCommerce Cobranded_FINAL2Ben Sprecher
This document summarizes a report on how digital technologies are reshaping the consumer packaged goods (CPG) industry in the United States. It finds that digital penetration of the CPG market, currently at 1%, will likely grow to 5% by 2018 and potentially 10% thereafter. This represents a major challenge and opportunity for CPG companies. Traditional retailers also face new competitors from large technology companies and startups. The report recommends that CPG manufacturers develop integrated digital strategies, build their online brand presences, partner with retailers, and test new approaches in order to adapt to the changing landscape and changing consumer purchasing behaviors driven by digital technologies.
On October 11th 2022 various speakers shared their expertise and vision on the future of commerce media and how to unlock these opportunities for your business. This included the rise of retail media, how to increase your visibility on the digital shelf and the future of social shopping.
Project:
To assess the market potential of ITC's OFMCG products in convenience channel
Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
• Recommendation on how to tap ITC’s OFMCG market.
Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
We can organize competition between stores based on this classification on the basis of pushing sales (Earlier company employed competition on the basis of amount of goods retailers have purchased). Salesman in convenience channel work on the basis of commission and deals in kutchha bill do not inform shops of any prevalent schemes.
4. Price
The document discusses trends in retail theater and experience. It notes that retailers are increasingly focusing on creating memorable shopping experiences through innovative store designs, interactive digital elements, pop-up shops, and unique social experiences to engage customers. Examples highlighted include Selfridges' focus on creativity and innovation in store experiences, and Burberry's use of digital elements like livestreaming of fashion shows. Theatrical retail experiences that inspire customers are becoming essential for brands to cultivate fans and word-of-mouth promotion in the competitive retail landscape.
Best Retails Brands 2014 by Interbrand
http://interbrand.com/assets/uploads/Interbrand-Best-Retail-Brands-2014-3.pdf?_ga=1.101985793.1041352849.1412858098
1. Seek to stay out in frontand don’t look back! Richard Kochersperger Summer, 2011 1 “Don't look back. Something might be gaining on you.” Satchell Paige
2. Tell Me and I Forget Teach Me and I Remember Involve me and I Learn Ben Franklin 2
4. Goals/Objectives View of the Food Industry: Retail/Foodservice What is the Competitive Landscape? Future Insights and Opportunities 7 Steps to stay ahead of your competition 4
13. Government Regulations CSA 2010: Expect to lose 150,000 drivers=5% Hours of service to be reduced Electronic Recorders on all vehicles. Carrier Scorecard Food Safety Modernization ACT 2010 Most sweeping overhaul of the food safety system since 1938 Several provisions are already in effect Increased inspection frequency, Expanded records access, Import certification authority, Mandatory recall authority , Fees, Port shopping, Whistleblower protection 11
32. Amazon.com Sales: $34 Billion 55% North America 45% International Profits: $1.15 Billion Inventory Turnover 11/33 days Accounts Payable 72 days More e-books than hardcover and paperback 30
37. Gilt Taste American Wagyu Steak Duo American wagyu used to be considered a pale imitation of Japanese "Kobe" beef. But that's changing. By carefully breeding Angus and wagyu cattle, Mishima's beef keeps the incredible richness of wagyu, but adds the minerally flavor of a great American steak. This four steak set proves it. Additional information $199.00 • Two 6 oz Tenderloin, Two 14 oz Ribeye 35
46. Shopper Marketing 44 “ Shopper Marketing is the use of insights-driven marketing and merchandising initiatives to satisfy the needs of targeted shoppers, enhance the shopping experience ,and improve business results and brand equity for retailers and manufacturers.”
53. Reality Check Despite the flurry of activity, social media marketing remains experimental in nature 13% are on Twitter Social media marketing is going to blow the shingles off the roof once people really figure out how to use it Megan O’Connor, Levi Strauss 51
54. Next Generation of Shopping Try on clothes in 3D, share photos with friends, and store wish-listed items on smart phones 52
56. QR Quick Response Barcode 54 A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera phones.
57. Nanotechnology 55 Contamination Sensors Pesticide Reduction Anti microbial Packaging Tracking, Tracing, Brand Protection Improved Food Storage Texture Enhanced Nutrient Delivery Flavor Green Packaging Bacteria Identification and Elimination
58. RF-ID Alive and well!! Developments: Eliminate the check out process at the store Improve inventory management Reduce mistakes unloading products inbound/outbound Monitor temperatures throughout supply chain Minimize paperwork 56
71. Future FCPG Industry Supply Chain Information ?????? Retailers Command Center The Consumer Strategic Hub Information Information Distributors Suppliers Third Party Manufacturing Alliances, Network Partners Regional, global plants Bulk, Semi-finished, Filling Finishing, Information Information 69
76. 7 Steps to Stay Out in Front! Control Inbound Traffic Embrace Technology Benchmark Education Collaboration Eliminate DSD Embrace Social Media 74
77. 1. Control Inbound Traffic Backhaul KPI: 28% of loads; .25 profit Need professional traffic department CC license; Intrastate authority Purchase all products: FOB mfg dock Set up inbound movements Drop trailers with mfg Establish consolidation centers Partner with other food distributors Reading today’s freight bills is a challenge Need for auditing/transportation billing is complex trying to determine total landed cost Net result: Significant increase in profits 75
79. 2. Supply Chain Technologies 1. Mobile Computing Devices Smart Phones/Tablets 2. Analytics Software Prescriptive: What’s going on in the supply chain now! Predictive: What’s going to happen in the future? Oil Prices; Food Commodity Prices; 3. Game Changers 77
85. 3. Benchmark Most public studies are a waste of time Participants lie; definitions are different; Industries applications vary KOM International Rofda IFDA Trade with one another. Visit other DC’s. 83 What gets measured , gets managed Peter Drucker
86. Dashboard/Scorecard Space Utilization Equipment Utilization Inventory Analysis Slotting Audits Hours Accountability Key Performance Indicators Weight per Case Cube per Case Value per Case Item Count 84
87. Inventory Analysis 85 60% of your inventory moves less than 1 pallet a week Most Important Position: Inventory Control
89. Audit/Scorecard System Internally, formalized performance system Many vendors/distributors have established scorecards Sustainability Wal-Mart Sustainability P&G Sustainability Business Collaboration Net Result: Different costs = Different Prices 87
90. 4. Require Education Lifelong Learning Online tools: Skype, Blackboard, Sakai, Webex Webinars Associations: Logistics Institute, CSCMP, APICS, ISM, Accenture Supply Chain Academy, IGA Coca Cola Institute, “If you think education is expensive, try ignorance” 88
97. 5. Collaboration Pooling of resources between manufacturers; between distributors; between retailers for the purposes of reducing costs Consolidation goods for transport Sharing of transport vehicles, DC’s, Sharing back office processes such as: Finance, customer service, equipment maintenance Return center 90 “If you want to be incrementally better: Be competitive. If you want to be exponentially better: Be Cooperative.” - Unknown
100. 6. Eliminate DSD 30% of retail food stores sales are DSD 50-75 deliveries per day every store Cost to handle: 15-30% of cost of goods Increased energy prices makes it very expensive Establish a cross-dock operation to handle all DSD products onto your transportation fleet Tesco: 90% flow through DC’s 93
101. 7. Embrace Social Media Use Social Media to your advantage Youtube: show video of your key operations Order selection/Loading customer orders Checking product temperatures on inbound deliveries Cleaning the docks/aisles Warehouse/Transportation roadeo Assign a supervisor to blog about the operations Conduct a contest in the DC with team Provide resources to listen: customers, associates 94