This proposal outlines a branding and marketing plan for Mark A. Cruz DDS to present him as a visionary and upbeat leader in dentistry. The plan includes creating a logo and tagline, redesigning an existing presentation to better reflect the quality of the brand, designing an electronic brochure, and developing a 5-10 page scalable website with sections for promotion, an online store, and forums. It also proposes capturing live events on tape and editing them and creating extended media-rich content to establish Mark A. Cruz as a rock star in his field.