The document outlines Mark A. Cruz DDS's proposal to rebrand himself as a visionary leader in medicine and dentistry. It includes tasks like creating a new logo and tagline, redesigning his presentation, designing an electronic brochure, taping and editing a lecture, and launching an email marketing campaign. The goals are to brand Cruz as a rock star in his field and move people through various media assets, including a website, digital store, and online forum.

1. PROPOSAL
Mark A. Cruz DDS

2. To present MARK A. CRUZ DDS as...
...a visionary & upbeat world leader
who is uniquely qualified to
articulate & take action on the many
opportunities that exist in medicine
in general and dentistry specifically.
MISSION
creative GOAL

3. LOGO & tagline
re-designed KEYNOTE presentation
electronic BROCHURE
build 3 BUCKETS
videotaped & edited LECTURE
extensive e-mail marketing CAMPAIGN
TASKS
creative OBJECTIVES

4. BRANDING
Create Logo & Tagline
a symbol of the brand that is immediately recognizable
MOVING PEOPLE ALONG WITH MEDIA

5. PRESENTATION
Re-design existing presentation to
reflect quality of brand...
Be consistent
Design Toward The Audience
Use images Intelligently & Metaphorically
Break Complex Data Down
Keep It Simple (Use A Handout for Detail)

6. A Clear Articulation of the Problem Readers/Viewers Have
Show General Benefits
Present Credentials & Video Testimony
Show Personal Benefits
Provide Testimonials
Make a Clear Concise No-nonsense offer
Use A Metaphor to Overcome Price Objections
Provide The Solution
Use Scarcity
Use A Strong Call To Action
Compile a strong list of e-mail addresses for video based e-mail
campaign
DIRECT SALES
Design Electronic Brochure for Course Offering

7. VIDEO
Taping & Editing of Live Event

8. VIDEO
Extended
Media-Rich
E-mail
Campaign

9. MEDIA ASSETS
5 to 10 Page Scalable Web-site WITH 3 BUCKETS
PROMOTION
DIGITAL STORE
ON-LINE FORUM

10. Mark A. Cruz DDS

11. Mark A. Cruz DDS

12. Mark A. Cruz DDS

13. Mark A. Cruz DDS

14. Mark A. Cruz DDS

15. Mark A. Cruz DDS

16. ROCK STAR
Mark A. Cruz DDS