2. Music Video
The song I chose for my music video, is of the genre of
acoustic music. My main target audience is girls
between the ages of around 16-20, who value themes
of relationships and personal issues. From my research
of videos produced for the genre, I found they tend to
have a narrative and focus on the story of a character
rather than their appearance or representation.
In Ed Sheeran’s “Small Bump” video, the central focus is on the story of the one
character as he waits in a hospital ward, relating to the lyrics about waiting for a
child to be born. This direct relation of the lyrics to what the video is about, is
typical for this genre. It’s less about the appearance or presentation of the
characters and more about their own story.
3. This mood board illustrates what the target audiences
interests are and what they value.
The central focus of my music video, is on the
romantic relationship of two young characters, a
typical convention of acoustic music videos.
Similarly to many music videos of this genre or
similar, it revolves around a story line and is less
focused on how it is presented. The casual costume
matches the relaxed atmosphere of the music. This
is similar to the focus of Ed Sheeran’s music video
for Lego house.
4. Bright lighting and lens flare is used in
my video, to connote relaxed and happy
atmosphere. Lens flare is often used in
music videos, to give a soft and nostalgic
presentation of a scene.
Bright lighting and lens flare is used
in Kodaline’s music video for All I
Want, during the happier scenes with
the man’s dog. The bright lighting in
my music video, connotes a similar
sense of joy and calmness to the
scene.
5. Narrative Structure
My video incorporates a fragmented structure, as it presents
different times during the two characters’ relationship. The
change in costumes may break continuity, however here it is
used to present a passing of time.
The shots of the couple in different situations transition
through the use of fades. These slow the pace of the video, and
connote the relaxed feel of the video that reflects the acoustic
song. At the end of the video however, the female character
fades away as if she suddenly disappears. This is to imply that
she was just part of the boy’s imagination all along. This relates
the narrative to the lyrics of the song “but you don’t see me
though”, as it relates to how the character wants to be with a
girl like this and have this ideal relationship, but he can’t find
the right girl who is willing to be with him and share his
sentiment.
Change of costume
6. Representation
The casual costume and the setting present the couple as a
stereotypical, young middle class pair. I felt it was important
to ensure the two characters are relatable to from my target
audience, and I feel that they reflect the general dynamic of
the audience well. The representation of the young couple
in the music video, is that they are behaved and well
mannered. This goes against the stereotype of teenagers
being rebellious and constantly out to stir trouble.
At the end of the video, it is implied the male character has
imagined his whole relationship with the girl who appears to
have disappeared. This deals with the contemporary issues
of loneliness and depression, as the character wants to be
happy but there is no one to help him feel that way.
7. The faded streetlights provide a
romantic atmosphere, that
provides a calm setting and
connotes a thoughtfulness
between the two characters. This
convention is used in Kodaline’s
music video, and I have used it in
my video to give similar
connotations and implications in
the scene.
My video correlates with Andrew Goodwin’s theory, that the visuals match up with the song. This has
been portrayed in a literal sense, of the lyrics dictating what is on screen. For example “I can see it in your
eyes” queues a close up of Florrie’s eyes, and “behind the smile that I know you're faking?” goes with a
shot of Florrie’s smile.
