There are many ways that a brand can drive customer loyalty, but one of the best ways is by offering a loyalty program. Brands typically generate most of their revenue from existing customers. It is essential for the brands to make these customers loyal so that they can bring in more customers. Here plays the loyalty programs. Loyalty programs is a successful strategy that helps brands to attract more customers by providing them rewards or points in return. While most of the brands still invest in customer acquisition, repeat business is ideal. There are different types of loyalty programs and one such successful program is the coalition loyalty programs. What is a coalition loyalty program? A coalition loyalty program brings multiple brands together where customers can enjoy all the benefits provided by the participating brands by earning points or rewards. This will let the customers feel happy which leads them to visit the brand more often. These loyalty programs are used in shopping malls, outlet centers, airports, etc. As said earlier, since there are multiple brands, customers can explore more stores and earn points and redeem it whenever needed. This will automatically increase brands dwell time and footfall.

1. COALITION
LOYALTY
PROGRAMS
Building strong collaborations
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2. What is coalition program?
❏ A coalition loyalty program is a loyalty program that brings
together a diverse range of brands to offer a unified loyalty
program, providing enhanced benefits and a seamless
customer experience.
❏ It allows customers to earn and redeem rewards across all
participating brands.
❏ This loyalty plays a major role in businesses to build brand
loyalty.

3. Store 1 Store N
Store 2
The Logic:

4. Benefits of coalition loyalty program
❏ More footfall and dwell time
❏ Customer identification
❏ Easy enrollment
❏ Cross-brand promotions
❏ Global customer management

5. ❏ A brand that offers incentives for repeat purchases, such as
points or coupons, is much more likely to retain their customer
base.
❏ With many brands combining together, customers will get
more time to explore thus by redeeming the coupons or points
given by the brands.
❏ An increase in footfall can lead to a greater number of
customers purchasing goods and services, which will generate
more profit for the brand.
More footfall and dwell time

6. ❏ Identifying customers is important for a brands success.
Customer identification is the process of linking customer
data with a specific individual or account.
❏ Brands should enable latest technologies which has the ability
to track customer behaviour and purchases, giving insights
into how to better market to them in future.
❏ This enables brands to know who their customers are and
create personalized offers for them.
Customer identification

7. ❏ A brand’s loyalty program is an important strategy to
generate more revenue.
❏ By integrating loyalty program with card linking, receipt
scanning, or cloud printing etc, the number of loyalty
program members increases.
❏ This will also helps brand to increase customer loyalty and
brand credibility.
Easy enrollment

8. ❏ A coalition loyalty program allows for customers to earn
and redeem rewards across different stores, brands, or
industries.
❏ This strategy can be used by brands to create promotions
that have a cross-branding effect on the customer.
❏ This will increase footfalls and brand loyalty.
Cross brand promotions

9. ❏ As more and more customers shopping habits changes,
brands must adapt their strategies to meet these changing
needs.
❏ The coalition program is a single customer view that can
span multiple brands with benefits from membership
programs across different brands.
❏ By adopting this approach brands can increase loyalty.
Global customer management

10. Ideal for,
Shopping Malls Airports

11. Summary
❏ Coalition loyalty programs are an emerging trend among
companies who want to establish a partnership with other
brands.
❏ Customers can also enjoy various benefits and incentives
with this program because they have access to so many
brands at the same time.
❏ These programs are created by brands that share a
common goal of increasing customer engagement and
brand awareness.

12. THANK YOU
Read more on coalition loyalty program:
https://www.retyn.ai/program-types/coalition-loyalty