This major cruise line partnered with Kinetic Social to help with lead
generation. Campaign goals included generating email addresses,
raising awareness of its hottest cruise deal and increase brand
presence on Twitter.
iMedia Brand Summit "Reengineering Omni-Channel Marketing to Drive Revenue"MediaMath
Edwin Lee, VP Strategic Accounts, MediaMath presented at the iMedia Brand Summit, September 2014. His presentation is titled "Reengineering Omni-Channel Marketing to Drive Revenue."
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Pr...MediaPost
CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics.
As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.
iMedia Brand Summit "Reengineering Omni-Channel Marketing to Drive Revenue"MediaMath
Edwin Lee, VP Strategic Accounts, MediaMath presented at the iMedia Brand Summit, September 2014. His presentation is titled "Reengineering Omni-Channel Marketing to Drive Revenue."
Edwin Lee, VP Global Retail, MediaMath presented this deck at the Digiday Brand Summit in April 2015. Edwin spoke about the various options of managing programmatic marketing, and how one size doesn't fit all.
The Holy Grail of CPGs: Extracting Unique First Party Data Through Loyalty Pr...MediaPost
CPG brands have historically been challenged to collect and activate first party data on their consumers, thereby failing to truly connect with their consumers at a human level. By leveraging loyalty programs that provide consumers incentives to relinquish data directly to the brand, CPG companies can begin to aggregate not only identifiable information on their most valuable consumers, but unique information that allows them to create authentic campaigns that achieve their business objectives.
Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics.
As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.
Reduce Costs
Know the ROI of your paid media and use it to grow your earned media. Our analytics tools identify the channels that drive the lowest cost per lead/acquisition for your brand.
Boost Sales
Amplify the results of every campaign you put in the field using our social sharing widget. We measure the ROI of all sharing, showing you the power of your earned media right at your fingertips.
Influencer Analytics
Owned media is the fastest driver of bottom line results. We help make those assets work harder. Build a database of your brand’s Mavens for future marketing campaigns with our multi-channel analytics tool.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
Content, Connectivity & Convergence: Sorting Out ComplexityRebecca Lieb
Presented to Pinterest's Pinstitute on April 28, 2015, this talk/deck focuses on the need for developers to help integrate content marketing software solutions with converged media requirements
With both the rise of content marketing and the decline in value of banners ads, marketers are faced with the challenge of finding new ways to attract and engage with users.
Content Ads (a form of native ads which users content as the ad itself) now offer marketers the means to promote their marketing content in a way that users will see, respond to and ultimately engage. Zemanta offers a platform that allows advertisers to programmatically create and manage content ad campaigns.
Zemanta's content ad platform allows marketers to organize their content, format the content dynamically for content ads, promote across the range of content ad networks and exchanges, automatically optimize and report across the entirety of their campaigns.
Back to Basics: Organic Valley’s Creative/Media EvolutionMediaPost
Building a brand and moving the right success metrics takes more than clever creative and viral success. Organic Valley takes us through several iterations and tests of its messaging and media mix on the road to hitting the right KPIs. Sometimes the most successful message is found at the very roots of your company.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...Missy Steiner
Bidtellect’s inaugural quarterly report analyzes our platform activity in order to provide advertisers with important insights and trends in the Native Advertising industry. Bidtellect’s platform processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, and this number continues to grow quarter over quarter. We collect data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
SpectorSoft Spector 資料移失防護及網路活動監控軟體產品介紹及應用分析
購買>> http://www.appcenter.com.tw/
或洽詢 祺荃企業有限公司-您可以信賴的軟體供應商
http://www.cheerchain.com.tw/ Email : info@cheerchain.com.tw
T. +886-4-2386-3559 F. +886-4-2386-3159
SpectorSoft creates software that protects businesses and families by monitoring and reporting on computer activity, providing you
with detailed, timely, and actionable activity information.
Founded in 1998, SpectorSoft is headquartered in Vero Beach, Florida, with offices in West Palm Beach, FL, Park City, UT, and Surrey in the UK.
Our 36,000 corporate customers, and over 900,000 home users must be on to something, as SpectorSoft has been recognized again
and again for innovation, quality, and growth by leading industry publications.
Our work solutions let companies address the most serious and pervasive security issues: Insider Threats, while helping IT admins address these issues in less time. From focused investigations to powerful intelligence, we’ve got you covered.
Our home solutions allow concerned parents to keep an eye on their children in the virtual world…just as they do in the real world.
And because those worlds are increasingly interconnected, our customers' share stories about “real world” problems they were able to solve because of our “virtual world” help.
Reduce Costs
Know the ROI of your paid media and use it to grow your earned media. Our analytics tools identify the channels that drive the lowest cost per lead/acquisition for your brand.
Boost Sales
Amplify the results of every campaign you put in the field using our social sharing widget. We measure the ROI of all sharing, showing you the power of your earned media right at your fingertips.
Influencer Analytics
Owned media is the fastest driver of bottom line results. We help make those assets work harder. Build a database of your brand’s Mavens for future marketing campaigns with our multi-channel analytics tool.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
Content, Connectivity & Convergence: Sorting Out ComplexityRebecca Lieb
Presented to Pinterest's Pinstitute on April 28, 2015, this talk/deck focuses on the need for developers to help integrate content marketing software solutions with converged media requirements
With both the rise of content marketing and the decline in value of banners ads, marketers are faced with the challenge of finding new ways to attract and engage with users.
Content Ads (a form of native ads which users content as the ad itself) now offer marketers the means to promote their marketing content in a way that users will see, respond to and ultimately engage. Zemanta offers a platform that allows advertisers to programmatically create and manage content ad campaigns.
Zemanta's content ad platform allows marketers to organize their content, format the content dynamically for content ads, promote across the range of content ad networks and exchanges, automatically optimize and report across the entirety of their campaigns.
Back to Basics: Organic Valley’s Creative/Media EvolutionMediaPost
Building a brand and moving the right success metrics takes more than clever creative and viral success. Organic Valley takes us through several iterations and tests of its messaging and media mix on the road to hitting the right KPIs. Sometimes the most successful message is found at the very roots of your company.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Nativ...Missy Steiner
Bidtellect’s inaugural quarterly report analyzes our platform activity in order to provide advertisers with important insights and trends in the Native Advertising industry. Bidtellect’s platform processes over 5 billion Native auctions daily across 6.5 million distinctly targetable placements, and this number continues to grow quarter over quarter. We collect data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
SpectorSoft Spector 資料移失防護及網路活動監控軟體產品介紹及應用分析
購買>> http://www.appcenter.com.tw/
或洽詢 祺荃企業有限公司-您可以信賴的軟體供應商
http://www.cheerchain.com.tw/ Email : info@cheerchain.com.tw
T. +886-4-2386-3559 F. +886-4-2386-3159
SpectorSoft creates software that protects businesses and families by monitoring and reporting on computer activity, providing you
with detailed, timely, and actionable activity information.
Founded in 1998, SpectorSoft is headquartered in Vero Beach, Florida, with offices in West Palm Beach, FL, Park City, UT, and Surrey in the UK.
Our 36,000 corporate customers, and over 900,000 home users must be on to something, as SpectorSoft has been recognized again
and again for innovation, quality, and growth by leading industry publications.
Our work solutions let companies address the most serious and pervasive security issues: Insider Threats, while helping IT admins address these issues in less time. From focused investigations to powerful intelligence, we’ve got you covered.
Our home solutions allow concerned parents to keep an eye on their children in the virtual world…just as they do in the real world.
And because those worlds are increasingly interconnected, our customers' share stories about “real world” problems they were able to solve because of our “virtual world” help.
나눔은 자선에 그치는 것이 아니라, 변화를 꿈꾸는 새로운 상상력을 준다는 윤정숙 선생님의 강연 프리젠테이션입니다. 아름다운재단 상임이사이신 윤정숙 선생님은 2009년 11월 24일 저녁, 함께하는 시민학교의 열린특강 "개념있는 시민학교"의 두번째 시간을 채워주셨습니다. http://think.action.or.kr
Kinetic Uses Twitter Lead Cards to Help Cruise LineDon Mathis
This major cruise line partnered with Kinetic Social to help with lead generation for new cruise bookings. Campaign goals included gathering email addresses and increased brand presence on Twitter. The campaign aimed to get Twitter users to sign up to receive more information on the cruise line’s hottest deals via email.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
Conquering Obstacles in Multi-Channel Advertising
The benefits of cross-channel marketing are substantial, but the road to getting there is not smooth. Some such difficulties include:
Integrating data means making sure information is shared easily between systems so that you can see the whole picture of your customers' experiences.
Maintaining a standardized method of monitoring the success of a campaign across several platforms.
The dangers of bombarding your listeners with too much information.
Take the time to plan out your approach and persevere in the face of adversity.
Summary:
Discover the power of digital marketing with “Digital Marketing 101: A Beginner’s Guide to Getting Started.” This comprehensive guide is designed to provide beginners with the essential knowledge and strategies to excel in the digitized landscape. Learn how to identify your target audience, establish a strong online presence, leverage social media platforms, optimize your website for search engines, implement effective content marketing techniques, and measure campaign success through analytics. Packed with practical tips and real-world examples, this guide is your stepping stone to mastering digital marketing fundamentals. Empower yourself with the skills to make a significant impact online and achieve your business goals.
An introduction:
It is no secret that digital marketing has become an integral part of business success in today’s fast-paced and technology-driven world. A company can use the power of digital marketing to reach a wider audience, engage their customers and increase their brand awareness through the use of digital marketing. Our goal in this article is to explore what digital marketing is, how it can assist you in getting started, and what types of digital marketing you can utilize.
A brief description of digital marketing
Digital marketing involves using a variety of digital channels to promote the brand, product, or service being promoted. Several different channels of communication might be used, such as websites, social media platforms (such as Facebook, Instagram, youtube etc) search engines, emails, mobile apps, etc. Digital marketing is about connecting with customers, building brand awareness, and driving sales. Sometimes it is also called online marketing as it uses the internet as the medium.
digital-marketing-101-beginner-guide
How to Get Started with Digital Marketing
1. Set measurable and clear goals:
In order to achieve success in digital marketing, the first thing you should do is set clear and measurable goals. By defining what you want to achieve, whether it’s increasing website traffic, generating leads, or boosting sales, you can create a focused and effective digital marketing strategy.
2: Define Your Target Audience:
Knowing your target market is essential in digital advertising and marketing. Understanding their demographics, interests, and behavior will assist you in tailoring your message and content to closely resonate with them. Conduct market studies and conduct patron surveys to gain insights into your target audience.
3: Craft Your Message:
Your message needs to be clear, concise, and tailored to your target audience. It should highlight the actual value proposition of your brand, product, or service. You should focus on speaking about your pain points and solutions to your clients. Which will greatly increase your credibility and helps build your portfolio. Vital for digital marketing 101.
4: Choose the Right Channels:
There are many online marketing channels to select from,
The Role of Digital Marketing in the Digital Eradigitalkunal06
Digital marketing is the art and science of promoting products, services, or brands using various online channels and strategies. It encompasses activities like social media advertising, search engine optimization (SEO), content marketing, email campaigns, and more, with the goal of reaching and engaging a target audience to drive business growth and achieve marketing objectives in the digital realm.
eMarketer Webinar: Key Trends in Mobile AdvertisingeMarketer
This year, US spending on search and display ads will be higher on mobile devices than on the desktop. More mobile internet users are spending more time than ever with their devices, and targeting and ad formats for the mobile channel are improving. Topics in this webinar include: How quickly spending on different ad formats is tipping toward mobile; Why marketers are getting more interested in advertising to people, rather than devices; Four common misconceptions about mobile advertising; How much advertisers will spend on mobile web vs. in-app ads
"We are able to provide our customers with services that are unmatched in terms of technological implementations, post-implementation support, and technology-based business transformation thanks to our limitless experience.
"
Sidhi Trainings offer a unique opportunity for individuals seeking to accelerate their careers by learning trending and advanced software. Our courses are designed to provide comprehensive instruction in the latest technologies, covering everything from fundamentals to advanced concepts.
Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
Kinetic Social Ad Age Data Conference 2015Kinetic Social
Our CEO, Don Mathis stepped on stage with Kyle Harty and Wick Vipond from Allen Gerritsen agency to discuss how social advertising is coming of age and Sunoco brand success across-social network campaigns.
Dietz & Watson, a preparer of delicatessen foods, partnered with Kinetic Social to drive awareness and engagement on Pinterest. The Kinetic team was tasked with leveraging a variety of seasonal pins featuring recipes to engage users.
A direct marketing company that promotes merchandise and magazine subscriptions via sweepstakes partnered with Kinetic to drive signups on Twitter. The campaign featured a monetary giveaway and linked to a sign-up wall gating submissions. Specifically tasked with diversifying targeting strategies to gain conversions, the Kinetic team helped develop this brand’s traditional marketing voice into one with more dynamic social resonance.
Kinetic Drives Long-Term Direct Response for Education ProviderKinetic Social
This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.
A National Clothing Retailer chose Kinetic to help them connect with jeans- loving teens and invite them to their website, with the benchmark unit of measure being CTR.
Kinetic helps International Award show drive awareness on TwitterKinetic Social
Kinetic Social partnered with an internationally televised awards show to maximize their second-screen potential on Facebook and Twitter to drive tune ins on the day of the show. See how we did it.
Kinetic Social’s Multivariate Testing Suite enables Kinetic Social Platform users to quickly build and optimize large-scale multivariate and A/B tests, making it easy to maximize performance while tapping social’s unrivaled potential
for audience learning.
Whether you are a brand marketer trying to learn about a large and complex audience, or a performance marketer who needs to drive efficiency at scale, the Kinetic Social Testing Suite is your go-to solution.
A major cable television network partnered with Kinetic Social to
promote the season premieres of one of its prime-time sitcoms.
Then network wanted to generate excitement for the show among
current page fans and potential new viewers.
This cable network partnered with Kinetic Social to promote a new late night
television series that heavily targeted Moms. They challenged
Kinetic Social to generate awareness and tune-ins for the new comedy
among Moms, through video views of their trailers on Facebook.
Kinetic Social was approached by a local optical chain client to
assist in guiding the brand into the social channel. Familiar with only
open web opportunities, the brand was interested in learning about
social opportunities that could increase lifetime ROI. This healthcare
provider campaign followed a direct response model, wherein fans
would set up in-clinic eye exams in specific geographic DMAs.
National Airline Promotes Social AwarenessKinetic Social
A major national airline partnered with Kinetic Social to generate buzz around
their “green” initiatives during Earth Day. The campaign targeted frequent flyers
who had expressed interest in environmental concerns.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
The Power of a Glamping Go-To-Market Accelerator Plan.pptx
Twitter Gen Lead Cards
1. This major cruise line partnered with Kinetic Social to help with lead
generation. Campaign goals included generating email addresses,
raising awareness of its hottest cruise deal and increase brand
presence on Twitter.
Kinetic Social leveraged Promoted Lead Generation Card Tweets for
paid media running throughout Q4 2013. The campaign aimed to
get Twitter users to sign up to receive more information on the cruise
line’s hottest deals via email.
The Kinetic Social team used its proprietary Multi-Variate Testing (MVT) tool to micro-segment audiences and multiple creative
combinations to drive leads at a cost efficient price. Key findings include:
Rotating Tweets and Lead Generation Cards frequently ensured that lead volumes did not dip throughout the course
of the campaign. Prior experience told us the importance of keeping messaging fresh to avoid tweet fatigue.
Testing Interest, Handle, and Keyword targeting, we found Handle targeting drove the most leads. Within those
handles we constantly refined the targets to significantly reduce the cost per lead.
Mobile and Desktop comparisons demonstrated that most conversions came through mobile devices.
Over this three-month campaign, Kinetic drove
leads at a cost per lead that was less than half
the advertiser’s goal rate.
Leads paced evenly throughout the campaign.
MVT tool Found a significant number of handles
with CPL 85+% lower than the advertiser’s goal.
Beyond the campaign goals, the brand realized
over a 12% increase in followers during the campaign,
largely driven by this paid media campaign.
Overview
The Kinetic Social Approach
Results
Goals
Twitter Promoted Lead Gen Card Tweets
www.kineticsocial.com sales@kineticsocial.com 646.561.0380