This document provides tips and guidance for running a successful crowdfunding campaign. It discusses various stages of a campaign including pre-campaign preparation, creating video content, writing the campaign page text, generating hype during the campaign, interacting with backers, and fulfilling rewards after the campaign. References are provided to examples of successful crowdfunding pages and additional resources on crowdfunding best practices. The overall document aims to help crowdfunding newcomers navigate the full process from start to finish.

1. Crowdfunding
FROM THE VISION OF THOSE WHO ALWAYS REACHES OUT
COMPULSIVE BUYERS

2. Hyellow!
Rudá Moreira
@_wiry
Kevin Bacon BR

3.  Precampaign
 Video(s), Start Punch and Overview
 Body Text
 Making Hype
 Launching (Middle Campaign)
 Iterating and playing with Backers attention
 Countdown & ending
 Showing progress (After Campaign)
 Delivering
 New one?

4.  “Think About Why You Want to Crowdfund”
 “suddenly have an expectant audience of thousands”
 “owe them”
 “Decide early if that's what you want”
 Game might be immeasurably better
 “huge responsibility”
 “If your games crashes and burns, it won't do so in your bedroom.
It'll burn brightly and publicly in front of a few thousand people. That
can be a good motivator, but it'll also keep you up at night.”
 “running a Kickstarter is like having a full-time, unpaid, difficult job
for 3 or more months”
Precampaign

5.  Create Community
 Magic, devlogs, courage, demo? Yes, please.
 Costs, Rewards Costs (shipping?), PR Costs, Safe Way Costs
 “It’s been done already?”
 “You don't understand your audience”
 “Overpromising leads to under delivery”
 Risk? AON or KIA?
 KIA – MAKE IT CLEAR WHY
 Campaign Platform (Kickstarter? IndieGoGo? Fig?)
Precampaign

6. Precampaign

7.  Demo? Yes, please.
 Greenlight? (before?, after?, middle?)
 Presskit
 Video and campaign Body Text (Unique Selling Point)
Precampaign

8. Precampaign

9. Video(s), Start Punch and Overview
 It is most important thing to the success of your campaign
 “Your video is a commercial for the rest of the page. If it's a bad
commercial, potential backers ‘change the channel‘”
 3 to 2 GOLD minutes
 “Get to your gameplay footage fast”
 SUBTITLES F***ING PLEASE IF YOU EVER APPEAR OR SOMEONE SPEAKS
 If you are not important try not showing talking heads if possible…
 Do NOT blow your budget!
 “We also had the unique challenge of explaining all of our mechanics
without voice-overs or on screen text”
 Watch out for voice-overs in animations desync is ugly

10. Video(s), Start Punch and Overview
 4077 backers
 Aegis Defenders

11. Video(s), Start Punch and Overview
 Do not make something like Crossing Souls trailer
 Try Starr Mazer or STRAFE approaches
 Try focusing on “why you need a video?”
 Basing in your answer, go for: Teaser or trailer
 “In-game videos” are for devlogs
 If possible try a campfire scene, no kidding.

13. Body Text - Overview
 Depending where you did chose to launch S.E.O. here might be
useful as hell. SO LEARN IT!
 Use key search words
 If the section is not obligatory do not try to make it
 [BR]
 Primeiro quem falhou
 [RacketBoy, Satellite Rush, Tower of Samsara, Dream Swim]
 Depois quem conseguiu
 [Tiny Little Bastards, A Lenda do Herói, Odallus, Chroma Squad,
Adventurezator, Soul Gambler]

14. Body Text - The Game
https://www.indiegogo.com/projects/racketboy-shoot-
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter

15. Body Text - The Game
https://www.kickstarter.com/projects/774101425/tower-of-samsara

16. Body Text - The Game
https://www.kickstarter.com/project

17. Body Text - The Game
https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions
https://www.catarse.me/alendadohero

18. Body Text - The Game
https://www.kickstarter.com/projects/1893273284/chro

19. Body Text - The Game
https://www.kickstarter.com/projects/petrucio/adventurezator-when-pigs-fly?ref=home_location

20. Body Text - Development
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
https://www.kickstarter.com/projects/catnigiri/dream-s

21. Body Text - Development
https://www.kickstarter.com/projects/1893273284/c

22. Body Text - Team
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
https://www.indiegogo.com/projects/racketbo

23. Body Text - Team
https://www.kickstarter.com/projects/774101425/tower-of-samsara

24. Body Text - Team
https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions
https://www.catarse.me/alendadohero

25. Body Text - Team
https://www.kickstarter.com/projects/189327328

26. Body Text - Rewards
 Make sure of the right price
 Play with it, make it seems as customable as possible
 Same price different things
 All digital is not bad
 All physical too

27. Body Text - Rewards
https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
https://www.indiegogo.com/projects/racketb

28. https://www.kickstarter.com/projects/774101425/tower-of-samsara

29. https://www.kickstarter.com/projects/catnigiri/dream-swim?ref=live

30. https://www.catarse.me/alendadoheroi
https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_c

31. https://www.indiegogo.com/projects/odallus-the-dark-call/x/2697394
https://ww

32. https://www.kickstarter.com/projects/petrucio/adventurezator-when-pigs-fly?ref=home_location
https://www.kickstarter.com/projects/tuliosoria/soul-ga

33. Body Text - Costs & Risks
 Try not to bet solely on “Risks and challenges” automatic section
 Be as transparent as possible here!
 If you present a good development section try to tell them apart
here too!

34. Body Text - Costs & Risks
KICKSTARTER
INDIEGOGO
https://w
https://www.indiegogo.com/projects/racketboy-shoot-em-up-block-breaking-madness/x/2697394#/
https://www.kickstarter.com/projects/680602475/satellite-rush-sc

35. Body Text - Costs & Risks
CATARSE
https://www.catarse.me/alendadoherohttps://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions

36. Body Text – Stretch Goals
https://www.kickstarter.com/projects/774101425/tower-of-samsara

37. https://www.kickstarter.com/projects/catnigiri/dream-swim?ref=live

38. Body Text – Stretch Goals
https://www.catarse.me/alendado

39. Body Text – Stretch Goals
https://www.kickstarter.com/projects/1893273284

40. Body Text – Stretch Goals
https://www.kickstarter.com/projects/p

41. Body Text - Extras

42. Body Text - Extras

43. Body Text - Extras

44. Making Hype
You don’t need to launch today
 Press Journalists, Blog Sites, Youtubers!!!, Twitch!!!, etc
 C.M. (Yesware, Mention, MailChimp)
 Show demo progress, need of money and make the campaign
preparations as transparent as possible, please
 Value your PR and marketing
 Spread the word
 Convert cool people

45. Launching
 DevLogs?
 Time frame posting
 Each track video with subject tags
 Multiple videos?
 Devlogs (use facebook video)
 Team
 Rewards
 A little bit about your life “difficulties” while the production

46. Launching

47. Iterating
Playing with Backers attention
 Channel the new community
 Do a bunch of small convention appearances
 Add upsales
 Give people a deal or referrals game keys goodies
 Pledge to self, “People like to bet on winners”
 Try not to freak out and rest you gonna need it

48. Countdown & ending
 Countdown rested since the first push of work will be tough.
 Bet solely on updates for raising tier rewards
 End showing more than you had while the campaign was going on,
if possible
 Say “thanks”
 Be transparent about your first steps
 Let the backers know when you will get back to them again for
feedback or say you are alive.

49. Showing progress
 Channel the new community
 Updates planned out daily/monthly
 C.M.
 AMA

50. Delivering
 Use the new recent media 15 secs of fame
 C.M.
 Focus on support
 Updates are for shouts and AMA
 New proposals if success happens in anyway

51. New One?
 New proposal?
 If the last one was done safe way you might have money for better
precampaign

52. Thank You!
 @_wiry
 joaoruda@gmail.com
 saharapenguins.com

53. References
 https://www.youtube.com/watch?v=C04ARyD14sE
 http://www.jamesmathe.com/category/kickstarter/
 http://www.buzzsprout.com/4646
 https://www.wired.com/2016/03/crowdfunding-is-evil/
 http://venturebeat.com/2016/03/26/10-tips-for-acing-your-crowdfunding-campaign/
 https://www.engadget.com/2016/03/04/five-reasons-why-crowdfunding-projects-fail/#gallery=370485&slide=3819669&index=0
 http://indie-fund.com/2015/08/how-to-pitch-your-game-to-indie-fund-or-just-about-anyone/
 http://purplepwny.com/blog/visual_hierarchy_for_game_developers_a_practical_guide_to_making_important_stuff_seem_important.html
 http://www.gamasutra.com/view/news/217214/Video_The_complex_ethics_of_funding_a_game_via_Kickstarter.php
 http://gamecareerguide.com/features/1384/aegis_defenders_the_crowdfunding_.php
 http://www.gamecareerguide.com/features/1391/aegis_defenders_crowdfunding_.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Fee
 https://www.kickstarter.com/year/2014/data?ref=homepage
 https://docs.google.com/spreadsheets/d/1kTbXK3Ga5S3kZHHZhcS1j4mNcXqTLoJOeRytScpUrdU/edit#gid=1122499326
 http://storage.googleapis.com/multibugbyte.appspot.com/TheUltimateKickstarterAndSteamGreenlightGuide.pdf

54. References
 http://www.spellforgegames.com/kickstarter-and-google-analytics-a-guide-for-kickstarter-campaigns/
 http://www.pixelprospector.com/the-marketing-guide-for-game-developers/
 http://www.gamasutra.com/blogs/NandoGuimaraes/20130807/197753/7_Kickstarter_Lessons_crowdfunding_indie_games.php
 http://gillen.cream.org/wordpress_html/assorted-essays/how-to-use-and-abuse-the-games-press-and-how-the-games-press-wants-to-use-and-abuse-you/
 http://www.gamedev.net/page/resources/_/business/business-and-law/crowdfunding-as-marketing-r3836
 http://www.gamedev.net/page/resources/_/business/production-and-management/mobile-game-crowdfunding-experience-from-two-kickstarter-campaig
 http://www.gamedev.net/page/resources/_/business/production-and-management/how-to-make-videos-for-games-r3683
 http://www.gamedev.net/page/resources/_/business/business-and-law/advertising-through-youtubers-r3687
 http://www.pixelprospector.com/how-to-contact-press/
 http://secretbasegames.com/secret-blog/18-good-cheap-fast-global-kickstarter-fulfillment-part-1-why
 https://docs.google.com/spreadsheets/d/1bx2h-oZ-ZcNdKw-yyAUfl-BbWOjmqP6tYu9jTKPxfnI/edit#gid=184212979
 http://stonemaiergames.com/shipping-innovations-by-level99-games/

55. References
 https://www.catarse.me/pt/tiny_little_bastards?ref=user_menu_my_contributions
 https://www.catarse.me/alendadoheroi
 https://www.indiegogo.com/projects/racketboy-shoot-em-up-block-breaking-madness/x/2697394#/
 https://www.kickstarter.com/projects/680602475/satellite-rush-sci-fi-roguelike-shooter
 https://www.kickstarter.com/projects/774101425/tower-of-samsara
 https://www.indiegogo.com/projects/indivisible-rpg-from-the-creators-of-skullgirls/x/2697394#/
 https://www.kickstarter.com/projects/bugbyte-ludibooster/battlestation-humanitys-last-hope
 https://www.kickstarter.com/projects/skyreacher/one-tower/description
 https://www.kickstarter.com/projects/endesga/nykra
 https://www.kickstarter.com/projects/1383702493/overstep-multiplayer-free-to-play-shooter-for-pc-x
 https://www.kickstarter.com/projects/alonsomartin/heart-forth-alicia/description
 https://www.kickstarter.com/projects/contingent99/wizard-of-legend
 https://www.kickstarter.com/projects/1798022489/aegis-defenders
 https://www.fig.co/campaigns/psychonauts-2#updates
 https://www.fig.co/campaigns/psychonauts-2/invest
 https://www.fig.co/campaigns/psychonauts-2/invest
 https://www.fig.co/about#how-fig-works