Revenue Streams for Social Networks

Revenue Streams In Social Networks Laurel Papworth

PreRoll Ad This presentation is *brought to you by Blizzard (World of Warcraft) and Coke *Not

If you don’t find a revenue model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Successful Social Network ,[object Object],[object Object],[object Object]

Note: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Revenue: Virtual Items ,[object Object],[object Object]

Pixel products in SNs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Revenue: Subscription Tier … may be called “Freemium”

[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Brought to you by…. Toyota trucks in World of Warcraft??????

3. Revenue: Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Expansion Packs “premium packages”

Sports and other games ,[object Object],[object Object],[object Object],[object Object],[object Object]

Trial Pay ,[object Object],[object Object]

8. Donations ,[object Object],[object Object]

9. Collectible Virtual items ,[object Object],[object Object]

10. Pay As You Go to Own ,[object Object],[object Object]

Pay as you go (connection) ,[object Object],[object Object]

11. Licensing White Label ,[object Object],[object Object],[object Object],[object Object]

12. Sponsorship ,[object Object],[object Object],[object Object]

13. Monetizing User Generated Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Revenue Share ,[object Object],[object Object],[object Object],[object Object],[object Object]

LaurelPapworth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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