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SHARING THE ROAD
Tel Aviv, 14h of October

Car Sharing by
URBAN MOBILITY IS CHANGING.
1
Urbanization &
Globalization
2
Connectivity
3

4

5

6

7

Regulation &
Sustainability

Convenience

How do
these
factors
shape the
future?

Changing
attitudes
Individualizatio
n

Demographic
Changes

Car Sharing by
URBAN AREA MOBILITY NETWORKS REQUIRE UPGRADING.
An increasing numbers of urban inhabitants need
to travel between locations, quickly, safely and with
minimal environmental impact.
Challenges:
 A growing population using an aging infrastructure
 Improving air quality and health of residents
 Reducing CO2 emissions
 Reducing parking pressure
 Change of relationship from car ownership to usage
 Need for integrated / intermodal transport systems
 Retaining highly-mobile talented workforce
Car Sharing by
HOW TO CLOSE THE GAP BETWEEN PRIVATELY OWNED
CARS AND OTHER MODES ?

Walk
„I have paid my car anyway, so I use
it.“
„My car allows me to go anywhere
whenever I want without analysing
tariffs and schedules.

Walk

Privately
owned car

„I cannot afford a car.“

Public
Transport

Bike
Walk

Car Sharing by

…
MAKE MULTI-MODALITY MORE ATTRACTIVE BY
INTEGRATING PREMIUM MOBILITY SERVICES

 Available &
accessible cars
wherever and
whenever needed

Walk
DriveNow

Privately
owned car

Affordable cars.

Walk
MyCityWay Embark

Public
Transport

 Info with high usability for
seamless intermodal trips

Bike
Walk

Car Sharing by

…
London Borough Proposal, Sep 2013
BMW PRODUCT PORTFOLIO EXTENDED. ATTRACT NEW
CUSTOMER GROUPS.

Car-enabled
Car-related
Car-independent
Mobility Services Mobility Services Mobility Services

BMW and MINI
Drivers

360°Electric

Automobile User
Mobile User
Thema, Abteilung, Datum

Car Sharing by
DRIVENOW IS A JOINT VENTURE OF BMW & SIXT AND IS RELATED
TO BMW’S PRODUCTS AND SERVICES FOR INDIVIDUAL MOBILITY.

Car Sharing by
London Borough Proposal, Sep 2013
DRIVENOW HAS DEMONSTRATED THAT THE BUSINESS
MODEL IS SUCCESSFUL IN EUROPE AND NORTH AMERICA.
Background:


Cities: Succesfully launched in Munich, Berlin, Duesseldorf,
Cologne and San Fransisco



Growth: Over 160.000 members worldwide, fleet of 1,800 cars
including electric vehicles, 250.000 trips per month



Flexible use: Without fixed drop-off and pick-up areas



One-way journeys and traditional round trip uses: Flexible
drop-off at public parking spaces within the business area



Emmissions: Like for like CO2 emmission reduction of 45%
against baseline fleet average of 160.1g/km (DfT).



Positive Effects: Customer research show decrease of car
ownership (22% sold their car / did not buy new car) and
increase of multi-modal usage
Car Sharing by

1
THE CONCEPT: BECOMING A MEMBER IS EASY. IT IS SIMPLE
TO FIND A CAR AND DRIVE SPONTANEOUSLY.
Registration
Registration
(register once ––
(register once
no annual fee)
no annual fee)

Find aacar with the
Find car with the
app or through
app or through
drive-now.com
drive-now.com

The chip on your
The chip on your
drivers license is
drivers license is
the “car key“
the “car key“

Open the car
Open the car
by placing
by placing
your card on the
your card on the
windscreen reader
windscreen reader

Type in your
Type in your
pincode & varify
pincode & varify
no damage
no damage

Drive to your
Drive to your
destination,
destination,
using the in-car
using the in-car
navigation
navigation

Park the vehicle
Park the vehicle
anywhere legal
anywhere legal
within the
within the
business area
business area

End your
End your
reservation
reservation

Car Sharing by

1
ALL CUSTOMER INTERFACES ARE DESIGNED FOR
SIMPLICITY OF USE ON SMART PHONES AND IN THE CAR.

By
By
Phone
Phone

In Car
In Car
Damage
 

Scroll through the image in order to see 
previously reported defects.

Car Sharing by

1

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Nico Gabriel - DriveNow

  • 1. SHARING THE ROAD Tel Aviv, 14h of October Car Sharing by
  • 2. URBAN MOBILITY IS CHANGING. 1 Urbanization & Globalization 2 Connectivity 3 4 5 6 7 Regulation & Sustainability Convenience How do these factors shape the future? Changing attitudes Individualizatio n Demographic Changes Car Sharing by
  • 3. URBAN AREA MOBILITY NETWORKS REQUIRE UPGRADING. An increasing numbers of urban inhabitants need to travel between locations, quickly, safely and with minimal environmental impact. Challenges:  A growing population using an aging infrastructure  Improving air quality and health of residents  Reducing CO2 emissions  Reducing parking pressure  Change of relationship from car ownership to usage  Need for integrated / intermodal transport systems  Retaining highly-mobile talented workforce Car Sharing by
  • 4. HOW TO CLOSE THE GAP BETWEEN PRIVATELY OWNED CARS AND OTHER MODES ? Walk „I have paid my car anyway, so I use it.“ „My car allows me to go anywhere whenever I want without analysing tariffs and schedules. Walk Privately owned car „I cannot afford a car.“ Public Transport Bike Walk Car Sharing by …
  • 5. MAKE MULTI-MODALITY MORE ATTRACTIVE BY INTEGRATING PREMIUM MOBILITY SERVICES  Available & accessible cars wherever and whenever needed Walk DriveNow Privately owned car Affordable cars. Walk MyCityWay Embark Public Transport  Info with high usability for seamless intermodal trips Bike Walk Car Sharing by …
  • 7. BMW PRODUCT PORTFOLIO EXTENDED. ATTRACT NEW CUSTOMER GROUPS. Car-enabled Car-related Car-independent Mobility Services Mobility Services Mobility Services BMW and MINI Drivers 360°Electric Automobile User Mobile User Thema, Abteilung, Datum Car Sharing by
  • 8. DRIVENOW IS A JOINT VENTURE OF BMW & SIXT AND IS RELATED TO BMW’S PRODUCTS AND SERVICES FOR INDIVIDUAL MOBILITY. Car Sharing by
  • 10. DRIVENOW HAS DEMONSTRATED THAT THE BUSINESS MODEL IS SUCCESSFUL IN EUROPE AND NORTH AMERICA. Background:  Cities: Succesfully launched in Munich, Berlin, Duesseldorf, Cologne and San Fransisco  Growth: Over 160.000 members worldwide, fleet of 1,800 cars including electric vehicles, 250.000 trips per month  Flexible use: Without fixed drop-off and pick-up areas  One-way journeys and traditional round trip uses: Flexible drop-off at public parking spaces within the business area  Emmissions: Like for like CO2 emmission reduction of 45% against baseline fleet average of 160.1g/km (DfT).  Positive Effects: Customer research show decrease of car ownership (22% sold their car / did not buy new car) and increase of multi-modal usage Car Sharing by 1
  • 11. THE CONCEPT: BECOMING A MEMBER IS EASY. IT IS SIMPLE TO FIND A CAR AND DRIVE SPONTANEOUSLY. Registration Registration (register once –– (register once no annual fee) no annual fee) Find aacar with the Find car with the app or through app or through drive-now.com drive-now.com The chip on your The chip on your drivers license is drivers license is the “car key“ the “car key“ Open the car Open the car by placing by placing your card on the your card on the windscreen reader windscreen reader Type in your Type in your pincode & varify pincode & varify no damage no damage Drive to your Drive to your destination, destination, using the in-car using the in-car navigation navigation Park the vehicle Park the vehicle anywhere legal anywhere legal within the within the business area business area End your End your reservation reservation Car Sharing by 1
  • 12. ALL CUSTOMER INTERFACES ARE DESIGNED FOR SIMPLICITY OF USE ON SMART PHONES AND IN THE CAR. By By Phone Phone In Car In Car Damage   Scroll through the image in order to see  previously reported defects. Car Sharing by 1