The document discusses an innovation platform called 3i that aims to facilitate collaboration across organizational boundaries. 3i allows idea generators to upload their ideas and attract collaborators to help evolve the ideas. It also allows potential collaborators to discover ideas they are interested in contributing to. The platform aims to catalyze innovation by connecting the right people with ideas and enabling ideas to grow through collaboration. The document also discusses how collaborative networks can help disseminate innovative ideas and practices across organizations more rapidly.

1. 3 i i nnovation i ncubator i nterface The Innovation Catalyzer

2. Companies are becoming ever: more global more hierarchical more siloed more compartmentalized & less agile less flexible less creative less innovative

3. EVOLVING Specialization Collaborative The game of innovation is Incremental Spontaneous

4. Ideas have been bound by geography & silos Until now… Idea People Idea

5. Introducing The 3i Platform Idea Idea People

6. The 3i platform unshackles ideas 3i builds a connective layer that transcends geography, departments, titles, and politics. 3i combats the ultimate innovation killer, size, by facilitating the creation of small, nimble, ad hoc groups around ideas. 3i enables idea generators to attract the right people to evolve ideas and execute. In addition, it allows contributors to find ideas they wish to build upon. Ideas are powerless without the right people

7. The idea grows, evolves and attracts advocates. Innovation is catalyzed The Idea Lifecycle An idea is born The idea is uploaded to the 3i platform Privacy settings set and categorized Collaborater profile inputted Collaborater matches returned from pool of opt-in candidates Idea enters idea stream for discovery Users are notified of ideas matching their interest profile Ideas are rated and commented on, bubbling-up the great ones

8. Innovation networks will have a revolutionary effect on internal idea generation and adoption. In the past lone McDonalds franchisees developed more efficient kitchen orientations, and Wal-Mart loading dock workers streamlined the supply chain. Through innovation networks, ideas can be disseminated far more rapidly and efficiently. Demand for these types of networks will grow rapidly as companies become more geo-agnostic and market consolidation hastens. How i-nets can be implemented 

9. Customer Feedback Employee Feedback Company-Wide Innovation Collaborative Partner Innovation Departmental Innovation

10. Advertising holding companies are bloated and inefficient. They are built around the idea that client service is enhanced by a “360 degree, full service” offering. It is a myth . MDC Partners, however, has a built a network of innovative, agile, and entrepreneurial companies. The philosophy is forward-thinking, But The continued success will hinge on harnessing the individual strengths of each portfolio company through a collaborative network, And Not only finding and acquiring cutting edge companies, but disseminating the company’s innovation throughout the entirety of the network.

11. Moving forward I believe it will be critical to develop more effective cross portfolio teams Personally I believe there is a strong trend bringing the design and advertising realms together. Smaller agencies like Anomaly are winning previously unattainable clients by combining the talent of their designers with the consumer insights provided by their research and creative teams. For example, for the Virgin Airways pitch they chose to reach beyond the TV spot and redesign steward outfits, aircraft interiors, and built an entire in-flight entertainment system. This is power of breaking down these silos and fully leveraging the amazing set of talents that resides within MDCs network. More powerful pitches, increased revenue through in-network sourcing, and greater quality work. Agency Research & Insights Design

12. Presentation prepared by: Seni Thomas 10-23-07 For further inquiry please contact me at: Email: [email_address] Cell: 646-285-5193