The $100 Laptop project aimed to provide low-cost laptops to children in developing countries but failed to gain traction for several reasons: 1) The targeted consumers in developing nations did not consider a laptop as a necessity since basic amenities were lacking. 2) Feedback on prototypes came from experts, not the target consumers, so the laptop lacked appeal. 3) It was marketed based on price alone rather than creating an aspirational value or social identity for users. 4) Significant delays in production and lack of brand equity diminished trust as competitors emerged with alternative products.