Alloka is a web-based call tracking service that allows users to track inbound phone calls from their website. It provides information on call metrics like source, quality, and referring pages. This helps optimize marketing spend by identifying best performing channels. The service has no installation, provides free and paid plans, and aims to be as commonly used as web analytics tools. It tracks calls to help businesses focus on leads rather than just clicks. The founders have experience in internet startups and marketing. Revenue comes from per-minute call tracking fees. Future plans include expanding the free plan, SDK for developers, and localization.

1. Track it easy!
Simple and accurate
inbound calls tracker for your website

2. Alloka is web-based, no-install and easy-to-start call-tracking
service that lets you know everything about phone callers
from your website:
• How many and what quality calls does your site bring to you.
• Which marketing channel, Facebook, Google Adwords or... whatever, works
for you and which doesn’t.
• Which site pages are hot, bring you maximum calls.
• Which search engine keywords give you maximum calls.
• Which referrals work to generate calls.
No more annoying question:«Wheredid you hear about us?»
No more blind marketing: choose only advertising that
brings you leads

3. Our vision
We are eager to be as commonly used by
marketing managers as website clicks analytics
My Siteis
(e.g. Google Analytics) became some years My Calls!
ago.
Not just
Everyone gathers statistics
clicks.
about site visitors. Why does
nobody care about callers?
In our vision it is much more important to
analyze inbound calls than just clicks. Clicks are
not something that businesses really need.
Businesses need calls and orders, so use
Allokaand track them.

4. Market opportunity
Global Online Advertising Market
to Reach US$72.76 Billion by
2015*
Global market for
$76 $3.8bln online marketing analytics
to reach in 2015
bln/year
$1-1,5
bln
OUR TAKE!
We assume at least 30-50% ofthe
*According to a New Report by Global Industry Analysts, Inc market.

5. Steps to realize
Market opportunity
We havea credible claim to become the number one playerin theEMEA market and to be in the top
three in the global market.
1) We are firstin theRussian,East Europeanand ASIAN market
2) We are the only company to offer a FREE serviceas one of our
plans
3) We plan to open our SDK for developers to make apps using our
platform andbranch into other markets through this collaboration
We make all these steps faster than anyone else andbecome one of
thetop 3in theglobal market by user baseby2015!

6. The product
is a web-based call tracker which, being
embedded in a site, shows the source of
everyinbound call by landline or mobile phone
Solves the eternal problem
of marketing managers
know the source of every call received
not waste advertising budget
choose perfect (or at least adequate)
marketing channels
 increase conversion rates and receive
maximum of leads forone’sadvertising budget
(which is always insufficient)

7. Our customers are
SMEs which have a website and receive leads
through the internet. They spend WOW! I received
moneyonwebsite promotion and strive to TWICE MORE
increase website conversion rate. They LEADS for the
evaluate general contact cost and try to same advertising
reduce it. budget!
The person who writes
us a check is usually
the marketing manager
or business owner
(entrepreneur)
Average check is
from $20 to $100
monthly

8. Customer Case
Customer: Real Estate Developer
Object:New apartment complex
Budget for advertising: $20K/month
Duration of campaign: 3 months
Advertising channels: 20
Cost of lead after 1st week:$150
Cost of lead after using Alloka: 65$
A company built a new apartment block in the city. To
attract buyers it planned an online advertising campaign
at 20 websites and advertising networks.
It used Alloka to track inbound calls (the most important
moment in the story!).
After the first week they made first analytical slice. Only
40% of chosen websitesgenerated leads.
The company rearranged its advertising plan,
rejecting media with low conversion rates and
received 55% more leads for the same amount of
money.

9. How we are selling
The main idea for selling the service is “freemium”:
The «Free plan userbase» brings us «PRO» clients.
To attract customers we use
1) Direct advertising
2) Referral program
3) Educational articles
4) Collaboration with other services for cross-selling
The cost of acquiring a client is not higher
than 1 month of commercial use of service
We use our own technology to reduce
the cost of leads we receive!

10. The team
Mikhail Denisov, founder, idea maker. Has experience launching and
developing internet startups and mobile services: www.nn.ru,
www.moskva.com, doroga.tv. More than 7 years in internet marketing.
Alex Pomazov. Co-founder and commercial officer. Has experience
launching and managing an advertising agency for 7 years. Has connections
in top management of top 10 telecom companies of Russia and media
holdings.
Maria Podolyak, product manager. Worked for Yandex (Russian competitor
to Google) as product manager. After Yandex she gave birth to a beautiful
child and took part as co-founderof an Israel-based tech startup Licensario
where she continued to improve skills in product development management.
Konstantin Siniushin. Mentor.Founder at The Untitled Venture Company,
ex CEO at ЕМС Russia. Investor at seed stage of Alloka. Co-founder at
Epam (IPO company). Has experience managing global IT-companyand
experience selling tech-startups to strategic investors.

11. Revenue model
Users pay us for minutes of tracked calls.
Economically speaking,we add value to voice traffic we
buy at telecom providers.
We haveseveral plans:
1) Totally free
2) Pay as you go
3) Basic / $19.99 per month
4) PRO / $99.99 per month
5) Enterprise (customized for agencies and corporations)
One minute of a call forwarded from website costs from $0.01 to $0.17
depending on location and chosen tariff.

12. Competitorsand Complimentary Services
challengers leaders
Ability to Execute
Twilio
Calltracking
Alloka
Рекламер
Yandex Google
niche players visionaries
Completeness of Vision

13. Competitorsand Complimentary Services
Round A $3 mln.
September, 2010 Round A $1,8 mln. From InVenture, June 2012
$34mln. in Rounds A,B,C.
From Bessemer Venture Partners, Union
Square Ventures and 500 Startups
+ round from Infocomm Investments
inJuly, 2012 for Asian expansion RoundA$2,6 mln. fromEden Ventures, May 2012
Round B $16 mln.
От Second Century Venturesв2011

14. Competitors
Feature Alloka AdInsight Freespee ifbyphone twilio
Dynamic numbers in •
• • • •
calltracking
Fixed channel call •
• • • •
tracking
Online registration •
• • • •
and start of use
Simple 3 step
•
integration
Absolutely free plan •
•
API for integration • • • •
•
SDK for Apps •

15. Feedback
Project Manager at @Mail.ru Real Estate
“We are ready to use Alloka as a service of call statistics
for our clients”
Project Manager at Auto.ru
“We would use Alloka as anti-fraud service against phone
call cheaters and to gather statistics of advertising
conversions”
Business Development Manager at Begun
“Alloka would be perfect for our needs”

16. Road map
Product Marketing and business Markets to go and investments
development needed
Stage 1 -Перевод функционала сайта и Russia
техническойservice
-Translating документации на Ukraine
6 английский язык interface
documentation and Baltics
months -API -toEnglish
Регистрация нероссийкой Finland
-Dynamic numbers in call -Registratingcompany in
компании
tracking -Delaware,US
Открытие счетов и заключение
-pay per minute billing договоров infrastructure to deal
-Preparing с сервис-провайдерами
западных рынковclients and
withinternational 327 978$
partners
Stage 2 Germany
France
12 Israel
months USA
- SDK for Apps -Sales and supporttonew markets _____ 1 685 976$
-IVA - intellectual -Localization to German, French
advertising integrated and Spanish languages Hong Kong
into service + RTB - Localization to eastern markets Japan
-developing features Asia
South America

17. Thank you for attention!
Allokally yours!