Slides from Chris Anderson on his talk about crowd accelerated innovation, involving crowdsourcing and social media.

2. Global Questions
 Dr. Rosen lists 5 questions global leaders
should ponder.

3. Global Questions
 Purpose: Where are we going?
 Plan: How do we get there?
 Network: How do we work together?
 Tools: What do we need?
 Results: How do we measure our progress?

4. Global Questions
 We live in an increasing culture of technology.

5. Global Questions
 Purpose: Where are we going?
 Plan: How do we get there?
 Because of social media, networking and
collaboration have in many ways become
both the purpose and the plan.

6. Social Media Networking
 Several businesses are currently using
technology to build communities without
borders.

7. Social Media Networking
 In the past, companies would focus on
building a product.

8. Social Media Networking
 Today, companies are realizing the value of
building a community first.

9. Social Media Networking
 I would recommend that indie film companies
use social media and online video sharing to
create a community first.
 From their, your community can develop a
global film project that will be readily
received

10. Social Media Networking
 That is how several transmedia projects are
launched.

11. Crowd Accelerated-
Innovation
 For an indie film company, without major
distribution, Anderson's crowd accelerated
innovation model, via online video, is the
cleanest model.

12. Crowd Accelerated-
Innovation
 The picture above metaphorically represents
three dials on a giant wheel of innovation and
creativity.
 If you crank up those dials of crowd, light, and
desire, the wheel of creativity and innovation
turns faster.

13. Crowd Accelerated-
Innovation
 Although bigger crowds bring in more
innovation, the crowds are mostly composed
of other kinds of people. Each person
represents an invaluable component to the
process.

14. Crowd Accelerated-
Innovation
 Anderson’s second dial, light, speaks to the
willingness to share and open up your project
in these social media outlets. This is called
liquid networking.

15. Crowd Accelerated-
Innovation
 Once the sharing reaches large social media
audiences, it is either ignored or applauded.
Positive feedback dials up the desire.
 People continue to share out of a desire for
global recognition from the commenters,
trend-spotters, and cheerleaders.

16. Crowd Accelerated-
Innovation
 It then becomes a perpetual, self fueling
machine. It is also a self-cleaning machine
because the bad ideas lose the crowd and
light or quickly collaborate and improve.
 This is becoming the new medium for both
indie and mainstream film companies.

17. Crowd Accelerated-
Innovation
 Cisco estimates that by as soon as 2013, 90%
of all IP traffic will be video sharing.

18. Crowd Accelerated-
Innovation
 Jonathan Chu is a filmmaker and
screenwriter. What he noticed online was the
CAI method working with dancers on
YouTube.

19. Crowd Accelerated-
Innovation
 Chu called this a global laboratory. He
eventually recruited the most innovative
artists on YouTube and formed LXD. LXD is
now one of the most popular web series ever
launched on Hulu.

20. Crowd Accelerated-
Innovation
 Ron Howard has recently partnered with
Cannon in a collaborative project based on 8
independent contributing photogs selected
from nearly 100,000 submissions in the
Project Imagin8ion contest.

21. Crowd Accelerated-
Innovation
 He’s recently aired their first film When You
Find Me on YouTube and The American
Museum of Natural History.

22. Crowd Accelerated-
Innovation
 Here is more from Chris...