The document discusses HCL Technologies' Engineering and R&D Services division developing its plan for 2012 for its "Engineering Out Of The Box" business concept to transform how it creates productized solutions and engages customers. The productized solutions relied heavily on IT platform-based solutions and services. The EVP of Global Sales, Engineering and Research Services at HCL Technologies and the EOOTB team must consider the potential user experiences that could result from EOOTB in conjunction with customers.