These slides were presented by Sean Martin, CTO of Cambridge Semantics, at the 2010 Semantic Technology Conference in San Francisco.

1. Taking the Tech Out of SemTech Sean Martin President and CTO , Cambridge Semantics

2. Introduction Cambridge Semantics Incorporated is a privately held company founded in 2007 and located in Boston Most of the core technical team are former members of IBM’s Advanced Internet Technology Team Cambridge Semantics directly licenses its Anzo Suite of software products to enterprise customers and also partners with third-party ISVs and consultancies to develop tailored and custom solutions developed on top of Anzo technology Cambridge Semantics contributes to and supports Open Anzo, an open-source project from which much of the Anzo technology is drawn

4. 1990’s - The Internet

6. Margin Improvement

7. Risk Reduction

8. New Business ModelsCost (to build or buy) Game Change Basic IT Bare Minimum Wish for Useable Information

10. Many of the underpinnings—semantic technology standards—are in place

11. Significant advancements in hardware

12. More and more emerging applications that use semantic technologies……but what’s practical for semantic technologies to do in an enterprise today?

13. “Technology” From a business leader’s perspective, how is “technology” viewed? As an “enabler”

15. Managing costs

16. Optimizing market perceptionMore concerned with getting the job done than with technical uniqueness or elegance That said, there are seniors managers with a passion for new technology….however

17. Customers and the Chasm * Chasm Visionaries Pragmatists Chasm between early-stage and late-stage Point of greatest peril lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of pragmatic customers Occurs when a hot technology product cannot be readily translated into a major new benefit * Crossing the Chasm, Geoffrey A. Moore

20. Needed to reap the benefits of Semantic Technology

24. Much faster, cheaper and easierIntegrate siloed or inaccessible data (e.g., spreadsheets, etc.) and make that data more useful to the business Our Vision Leverage the “game changing” technology shift semantic computing represents to bring business closer to information

31. Valuable historical data/ information in each systems

32. Deep understanding of the processes and systems as to what does and does not work

33. Integration with partners and third parties will need to be re-established if/when systems are decommissioned or changed

34. Quality, compliance and regulatory requirements need to be supported by new systemsNeed to consolidate: Processes and systems so themerged company can function as one company

36. Deploy a BI report package

39. Users can create their own visualization tools or reports as these tools are easy to execute

42. Integration is achieved because data/services have embedded meaning

44. Data /queries in format users can understand

46. As a temporary bridge or a permanent solution - or evolving over time from one to the other

47. Add features and/or capabilities as needed – continuous improvement more than life-cycle management

49. Much less IT burden – company personnel easily trained to maintain, modify, support system

50. Enables creation of “situational applications” (within quality and regulatory constraints)

51. Integration with outside vendors, partners, and third parties straightforward By creating a Semantic Fabric, Anzo opens the door future benefits of semantic technology

54. Removing the Tech… DEMO (Please contact sean@cambridgesemantics.com for questions and to arrange a demo.)