Crowdfunding allows artists, entrepreneurs and startups to raise money for projects or ventures from many individuals online. There are several crowdfunding websites that have different models. Kickstarter is popular for creative projects but is selective in what it accepts. It requires fundraising goals to be met and takes 5-8% of funds raised as a fee. Indiegogo accepts any project and allows keeping funds raised even if goals aren't met but it has more competition. The article profiles two companies that successfully used crowdfunding, one on each site, to fund product development and gain interest from investors.