Broadcasting and Search are great ways to market but what about direct marketing? Is it really dead or, as some people describe it, "Advertisings Ugly Step Sister"?
Have a look at just how direct marketing has grown over the last few years, and how a well planned direct marketing campaign can produce extremely good responses, profit and return on investment!
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
The document discusses ways to improve a business website through inbound marketing techniques. It provides 9 tips for improvement, including adding calls to action, creating relevant content, blogging regularly, using social media, monitoring website traffic, increasing inbound links, optimizing pages for keywords, ensuring good usability, and incorporating business processes. The goal is to harness the power of the web to generate qualified leads and customers through an effective online marketing strategy.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
Getting the most out of the Digital revolution for Small BusinessRethink Marketing
The document discusses the digital revolution and the new model of marketing required for the digital era. It outlines how customers, staff, and technology have changed, with customers now being online, savvy, mobile, and demanding. It also discusses how the new buying process has changed, with customers better researched both online and offline. The document then discusses how staff expectations have changed regarding reputation, knowledge, communications, and IT. It proposes a new model of inbound and outbound marketing leveraging content, social media, sales channels, and CRM to meet the new demands of the digital customer.
ComfyTree aims to become a leader in the cannabis industry through a portfolio of business offerings including education, lending, eLearning, CBD products, and extractions. Their mission is to improve lives through cannabis while enabling investors to capitalize on the growing industry. They plan to utilize brand equity to partner with others and drive consumer engagement to become a major cannabis brand known for comfort. Their strategy includes having multiple revenue streams and helping entrepreneurs through various services.
– RathinLahiri:What are the things you can do take advantage of Digital Chann...eTailing India
This document provides an overview of digital marketing strategies and tactics. It discusses the customer funnel and how visitors can become registered users, first-time buyers, and repeat buyers through organic and paid channels. It then summarizes key tactics for search engine optimization, search engine marketing, display advertising, email marketing, mobile marketing, and social media marketing. Specific tips are provided for each channel around content, calls to action, and measurement. The document emphasizes testing strategies and adapting based on results.
The document discusses the future of cross-media marketing. It outlines that cross-media marketing is moving beyond just adding digital elements like emails to print campaigns, and is becoming more personalized across multiple channels. Marketers are now leveraging various media like print, mobile, web and social media in integrated campaigns. Tracking and measurement is also advancing to provide real-time results data. The key aspects of successful cross-media campaigns outlined are using data to understand audiences, crafting compelling offers, applying personas for relevance, maximizing touches across channels, and following up on leads.
Connells Furniture used Facebook promotions and contests to engage their fans and increase sales. A Halloween costume contest increased fan engagement and two customers purchased furniture after the contest. Regular posts with discounts for fans led to a 10% monthly sales increase. Analytics showed promotions increased likes, reach, and sales from Facebook referrals. Contests and time-limited discounts for fans are effective ways for furniture retailers to leverage social media.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
The document discusses ways to improve a business website through inbound marketing techniques. It provides 9 tips for improvement, including adding calls to action, creating relevant content, blogging regularly, using social media, monitoring website traffic, increasing inbound links, optimizing pages for keywords, ensuring good usability, and incorporating business processes. The goal is to harness the power of the web to generate qualified leads and customers through an effective online marketing strategy.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
Getting the most out of the Digital revolution for Small BusinessRethink Marketing
The document discusses the digital revolution and the new model of marketing required for the digital era. It outlines how customers, staff, and technology have changed, with customers now being online, savvy, mobile, and demanding. It also discusses how the new buying process has changed, with customers better researched both online and offline. The document then discusses how staff expectations have changed regarding reputation, knowledge, communications, and IT. It proposes a new model of inbound and outbound marketing leveraging content, social media, sales channels, and CRM to meet the new demands of the digital customer.
ComfyTree aims to become a leader in the cannabis industry through a portfolio of business offerings including education, lending, eLearning, CBD products, and extractions. Their mission is to improve lives through cannabis while enabling investors to capitalize on the growing industry. They plan to utilize brand equity to partner with others and drive consumer engagement to become a major cannabis brand known for comfort. Their strategy includes having multiple revenue streams and helping entrepreneurs through various services.
– RathinLahiri:What are the things you can do take advantage of Digital Chann...eTailing India
This document provides an overview of digital marketing strategies and tactics. It discusses the customer funnel and how visitors can become registered users, first-time buyers, and repeat buyers through organic and paid channels. It then summarizes key tactics for search engine optimization, search engine marketing, display advertising, email marketing, mobile marketing, and social media marketing. Specific tips are provided for each channel around content, calls to action, and measurement. The document emphasizes testing strategies and adapting based on results.
The document discusses the future of cross-media marketing. It outlines that cross-media marketing is moving beyond just adding digital elements like emails to print campaigns, and is becoming more personalized across multiple channels. Marketers are now leveraging various media like print, mobile, web and social media in integrated campaigns. Tracking and measurement is also advancing to provide real-time results data. The key aspects of successful cross-media campaigns outlined are using data to understand audiences, crafting compelling offers, applying personas for relevance, maximizing touches across channels, and following up on leads.
Connells Furniture used Facebook promotions and contests to engage their fans and increase sales. A Halloween costume contest increased fan engagement and two customers purchased furniture after the contest. Regular posts with discounts for fans led to a 10% monthly sales increase. Analytics showed promotions increased likes, reach, and sales from Facebook referrals. Contests and time-limited discounts for fans are effective ways for furniture retailers to leverage social media.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
Dave ruberto - Internet marketing
Dave ruberto - Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Refer By - http://www.webopedia.com/TERM/I/internet_marketing.html
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
The document discusses strategies for a business to reach its target customers and achieve its goals. It focuses on defining the ideal customer through buyer personas, understanding the customer journey from awareness to purchase, and using various marketing tactics like content marketing, search engine marketing, and advertising on platforms like YP.com. The overall aim is to get the business found online by potential customers and engage with them throughout the purchase process.
The ready-to-eat food market in India is growing rapidly, expected to reach $284.4 million by 2020 with an annual growth rate of 15.7%. Snacks and curry mixes are growing the fastest. There is high potential for ready mixes in South India, which prefers traditional foods. Rudra Foods plans to enter this market by targeting young working professionals in South India's tier 1 cities. It will position itself as providing high quality, ready-to-eat foods with a long shelf life at an affordable price point. Rudra will use a push-pull strategy with distribution through e-retailers, retailers and multi-outlet stores.
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
Direct Marketing Presentation by Amber Darroch and Julie Powell of Metrics Marketing Group at the eMarketing Techniques Series at Corporate College 2008
The document discusses the history and structure of direct selling and network marketing. It begins with definitions of direct selling and describes how early companies in the 1940s began allowing friends and family to also sell products, creating networks of representatives. Over time, more companies adopted this model despite some legal issues in the 1970s. The compensation structures of various network marketing plans like unilevel, matrix, stair step, and binary plans are explained. The document also addresses common questions about direct selling and how it has evolved as a business model and career path through social media marketing and changing economic conditions.
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
The document discusses how to use social media to make friends and influence people. It provides Dale Carnegie's six ways to make people like you and explains how these principles still apply online. It then discusses specific social media platforms like blogging, microblogging on Twitter, and professional networking on LinkedIn as ways for event planners to engage others and spread ideas. Throughout, it emphasizes listening to what others are saying and adding value to conversations.
This document discusses integrated marketing communications and promotion mix strategies for building brand equity. It outlines the information processing model of communications, which involves gaining exposure, attention, comprehension, acceptance, intention, and behavior from target audiences. The promotion mix can include advertising, public relations, direct marketing, digital media, events, and trade promotions. An effective media plan matches different communication options based on their coverage, contribution, commonality, complementarity, and cost to help move consumers' brand knowledge from current to desired levels.
This document discusses how traditional direct mail marketing can be improved through the use of multichannel marketing techniques. It recommends adding QR codes and personalized URLs (pURLs) to direct mail pieces to drive traffic to customized microsites. These microsites allow marketers to track response rates in real time, better target customers, and increase overall campaign performance. Case studies show how these techniques have boosted response rates and revenues for various organizations. The document argues that a multichannel approach combining direct mail with digital elements provides a more effective marketing strategy than traditional direct mail alone.
This document discusses the evolution from traditional to digital marketing. It notes that while new technologies do not replace old ones, they integrate with existing technologies and revolutionize how tasks are performed. The document outlines how buyers, competitors, distribution channels, and marketing have changed in the digital age. Key points include how marketing can now be measured more accurately using digital analytics, the importance of having the right skills for digital strategies, and asking whether your company has a digital marketing strategy in place.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
New Marketing for the New Economy - KotlerFilipe Mello
This document discusses how marketing is changing in the new digital economy. It notes that value is shifting from physical to intangible assets and from products to customization. The new economy requires different skills like e-marketing, brand building, and customer relationship management. It also requires a focus on lifetime customer value over individual transactions. Database marketing allows customizing communications based on customer data, though it requires significant investment. Overall, marketing is shifting from a supply-side to demand-side approach with a focus on customer retention through electronic communications and partnerships.
This document summarizes a presentation on developing a digital marketing strategy. It discusses recognizing the impact of the digital revolution, getting strategic with digital efforts, integrating various media for marketing, monitoring and evaluating return on investment, and applying concepts to a case study on Ralph Lauren. Key takeaways include making digital a priority, adopting a digital mindset, maintaining brands online, and developing an integrated digital strategy.
Insights Presentation: ad:tech New DelhiTribal Fusion
Tribal Fusion is an online advertising provider founded in 2001 that employs over 450 people worldwide. It uses advanced contextualization technology to analyze audience data from its premium publisher network and third-party partners to build in-depth profiles of audiences. These insights can then be used to plan targeted online ad campaigns that more effectively reach and engage audiences. Tribal Fusion's insights services provide marketers with a deeper understanding of their customers to improve performance, extend audiences, and optimize spending.
Dave ruberto - Internet marketing
Dave ruberto - Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
Refer By - http://www.webopedia.com/TERM/I/internet_marketing.html
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
This document discusses various marketing strategies and tactics for small businesses, including internet marketing, email marketing, social media, video marketing, mobile marketing, website development, search engine optimization, blogging, group advertising, direct mail, press releases, workshops, targeting niche markets, and creating a marketing plan. It emphasizes that marketing is about promotion of a business, its goods, services, and expertise.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
The document discusses strategies for a business to reach its target customers and achieve its goals. It focuses on defining the ideal customer through buyer personas, understanding the customer journey from awareness to purchase, and using various marketing tactics like content marketing, search engine marketing, and advertising on platforms like YP.com. The overall aim is to get the business found online by potential customers and engage with them throughout the purchase process.
The ready-to-eat food market in India is growing rapidly, expected to reach $284.4 million by 2020 with an annual growth rate of 15.7%. Snacks and curry mixes are growing the fastest. There is high potential for ready mixes in South India, which prefers traditional foods. Rudra Foods plans to enter this market by targeting young working professionals in South India's tier 1 cities. It will position itself as providing high quality, ready-to-eat foods with a long shelf life at an affordable price point. Rudra will use a push-pull strategy with distribution through e-retailers, retailers and multi-outlet stores.
Direct Marketing by Amber Darroch and Julie Powell of Metrics Marketing GroupCorporate College
Direct Marketing Presentation by Amber Darroch and Julie Powell of Metrics Marketing Group at the eMarketing Techniques Series at Corporate College 2008
The document discusses the history and structure of direct selling and network marketing. It begins with definitions of direct selling and describes how early companies in the 1940s began allowing friends and family to also sell products, creating networks of representatives. Over time, more companies adopted this model despite some legal issues in the 1970s. The compensation structures of various network marketing plans like unilevel, matrix, stair step, and binary plans are explained. The document also addresses common questions about direct selling and how it has evolved as a business model and career path through social media marketing and changing economic conditions.
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
The document discusses how to use social media to make friends and influence people. It provides Dale Carnegie's six ways to make people like you and explains how these principles still apply online. It then discusses specific social media platforms like blogging, microblogging on Twitter, and professional networking on LinkedIn as ways for event planners to engage others and spread ideas. Throughout, it emphasizes listening to what others are saying and adding value to conversations.
This document discusses integrated marketing communications and promotion mix strategies for building brand equity. It outlines the information processing model of communications, which involves gaining exposure, attention, comprehension, acceptance, intention, and behavior from target audiences. The promotion mix can include advertising, public relations, direct marketing, digital media, events, and trade promotions. An effective media plan matches different communication options based on their coverage, contribution, commonality, complementarity, and cost to help move consumers' brand knowledge from current to desired levels.
This document discusses how traditional direct mail marketing can be improved through the use of multichannel marketing techniques. It recommends adding QR codes and personalized URLs (pURLs) to direct mail pieces to drive traffic to customized microsites. These microsites allow marketers to track response rates in real time, better target customers, and increase overall campaign performance. Case studies show how these techniques have boosted response rates and revenues for various organizations. The document argues that a multichannel approach combining direct mail with digital elements provides a more effective marketing strategy than traditional direct mail alone.
This document discusses the evolution from traditional to digital marketing. It notes that while new technologies do not replace old ones, they integrate with existing technologies and revolutionize how tasks are performed. The document outlines how buyers, competitors, distribution channels, and marketing have changed in the digital age. Key points include how marketing can now be measured more accurately using digital analytics, the importance of having the right skills for digital strategies, and asking whether your company has a digital marketing strategy in place.
The Timely Death of the Daily Deal [and the Birth of Everyday, Everywhere, Every Way Deals], A Daily Deal Insider Speaks. Perry Evans, CEO Closely
The industry surrounding Daily Deals is rapidly morphing from one-deal-per-day delivered via featured email campaigns into offer exchange networks and live mobile commerce, and loyalty promotion. This talk profiles these changes, and highlights the challenges to merchants, media publishers and consumers within an industry in rapid reconstruction.
New Marketing for the New Economy - KotlerFilipe Mello
This document discusses how marketing is changing in the new digital economy. It notes that value is shifting from physical to intangible assets and from products to customization. The new economy requires different skills like e-marketing, brand building, and customer relationship management. It also requires a focus on lifetime customer value over individual transactions. Database marketing allows customizing communications based on customer data, though it requires significant investment. Overall, marketing is shifting from a supply-side to demand-side approach with a focus on customer retention through electronic communications and partnerships.
This document discusses internet and digital marketing. It covers the range of online media that can be used including text, voice, and multimedia. It also discusses characteristics of online marketing like demand for fresh content, low costs, segmentation by demographics, and new technologies. The document provides an overview of how digital marketing compares to traditional marketing and tips for promoting a website, developing an online business, viral marketing, and general internet marketing best practices.
Online marketing with a focus on social enterprisesGet up to Speed
The document discusses online marketing strategies for social enterprises. It covers understanding customers through developing customer personas; optimizing website reach through search engine optimization and ensuring sites are mobile-friendly; using email newsletters to nurture leads; engaging on social media through listening, sharing quality content, and live video; and measuring results of marketing activities. The document also provides examples of using augmented reality and geofencing to enhance customer experiences.
This document summarizes a presentation by Tina Young and Susan Yost of MarketWave, an integrated marketing communications firm, about how businesses need to adapt their marketing strategies to changing conditions. They discuss evaluating a company's brand experience and using various marketing channels, including print, online, public relations, referrals, and community connections. They also emphasize the importance of capturing customer data and measuring the results and effectiveness of different marketing tactics. The presentation aims to help businesses develop a comprehensive marketing plan and tie their strategies to business outcomes like increased sales or new customers.
The Future of Customer Engagement - Rusty WarnerAlterian
Campaign execution is dead, customer engagement is alive!
These slides guide you through the success stories and pitfalls of accomplishing true customer engagement with a well defined customer data & analytics strategy.
Particular areas covered are:
• Where is marketing headed?
• How do we get there?
• Who is doing it right?
• What if you get it wrong?
• How do you measure success?
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Getting ready for christmas plymouth 18 sep 2015Get up to Speed
This document discusses various topics related to digital marketing and campaigns for Christmas, including:
- Social media trends for 2015 that emphasize humanizing brands and understanding where target audiences spend time online.
- Tips for Christmas campaigns, including having a clear objective, developing a unique idea centered around emotion or altruism, and creating a clear user journey and call to action.
- Examples are provided of successful Christmas campaigns like those from John Lewis, M&S, Warby Parker, and others that incorporated emotion, social sharing, or a buy-one-give-one model.
- Ideas for content, promotions and measuring success around the Christmas season are explored, such as contests, deals, videos
PURLs (Personalized URLs) are unique websites personalized for each recipient of a direct mail or email marketing campaign. The PURL contains the recipient's name in the URL address. When the recipient visits the PURL, they see a personalized website. PURLs typically increase response rates by 50-100% by catching recipients' attention and encouraging further engagement through personalized content and real-time follow up by sales teams. PURLs allow marketers to test campaigns more effectively and track visitor behavior in real time.
Marketing is everything you do, whether your efforts are one-on-one, traditional marketing or online marketing. And ecommerce is just part of that effort.
As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow?
Join Rachel Peden as she takes us through the ins and outs of marketing automation.
In this webinar you will learn:
- What is Marketing Automation?
- Why the middle of the sales funnel is crucially important to your business
- How marketers can generate sales qualified leads through nurturing
- How to generate a higher volume of qualified leads for your sales team
Integrated Brand Communications and Promotionsbjgerman
The document provides an overview of Target's integrated brand promotion plan, including a situational analysis, SWOT analysis, target audience definition, and current integrated brand promotion mix. It analyzes Target's brand elements, logo, mascot, and slogan recognition. Objectives include creating and maintaining brand awareness through repetition ads, slogan and jingle ads to influence purchase intent. The message strategy proposes using magazines, TV, and online media vehicles catered to Target's target market of young and middle-aged women.
This document provides 5 wake up calls for business owners to improve their business: (1) achieve objectives by writing them down; (2) increase profits by focusing on existing clients and lifetime value; (3) take ownership over problems and listen to customers; (4) improve marketing and sales strategies; and (5) address work-life balance and time management. An expert business advisor can help prioritize actions, provide guidance on growth strategies, and motivate business owners to build on their successes.
Traditional marketing approaches are still relevant today but must adapt to changes in technology and behavior. People now absorb information from multiple digital sources like smartphones, tablets, and laptops. They can access content on demand and personalize their experiences. While over 50% of daily life still involves traditional media, marketing must consider people's new abilities to multitask and choose what information they expose themselves to. Non-profits can apply marketing techniques like branding, public relations, and tailored messaging to communicate their messages and build long-term relationships with key audiences. Personalized outreach using both traditional and digital channels can help non-profits promote events and sell products or services.
Digital marketing requires digital leadership. Marketing is evolving from the traditional 4Ps to focus more on customers, costs, convenience, and communication. New technologies like the internet have revolutionized how consumers access information and relate to brands, making them more savvy and demanding. This has led to the rise of "prosumers" who are proactive, empowered consumers that expect brands to recognize their value. Information technology is becoming more integrated into everyday life and breaking down class barriers to information. Younger generations of workers known as Millennials prefer flexible work environments that are fun and allow them to work with friends while being challenged and developed as leaders.
Similar to CQ - Creativity In Direct Marketing (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
5. Broadcasting 80’s
Broadcast
• TV
• Radio
• Cinema
• Newspapers
• Billboards/Signage
• Print (offset, large volume, static)
– Communication guaranteed
– Loud and consistent message = sales
– One way communication
– Spray and hope advertising
– No measurable responses
6. Broadcasting Now
Broadcast
• TV - Digital Terrestrial, Satellite, IP (online, viral)
• Radio – Analogue, Digital, Online
• Websites
• Newspapers – Online
• Social Media
– Networks:
– Blogging:
– Newsfeeds:
– IP Media:
7. Broadcasting Now
Broadcast
– Online/Social Media allows for Two way communication
– Searchable
– Measurable responses
– Communication isn’t guaranteed (Many channels - Fragmented)
• Are they subscribed to your channels?
• Are they “tuned” into your broadcast?
– Media costs down, but time and labour costs up
8. Broadcasting Now
Broadcast - Online
“The problem with online is that many of the [media] costs are so much lower that
it’s dragging everything down. But for agencies, the irony is that their costs are
so much higher online than they were on television. That eats into their profit
margins.” - Robert Shaw, a professor at London’s Cass Business School.
“Because the internet audience is more fragmented, every pound spent on
advertising space online costs almost three times more, in terms of time and
labour, than it would if you spent it on traditional media.” - Quentin George, chief
digital officer at Interpublic’s Mediabrands.
“The traditional time-based billing model is tough to uphold when developing online
campaigns, says Rich Silverstein, co-founder of Goodby, Silverstein & Partners,
an agency owned by Omnicom, the global marketing giant. “The internet is so
deep it’s like drilling for oil,” he says. “So far, I don’t think we’ve really charged for
all the time we’ve put into it.”
9. How do you reach people
who aren’t tuned into you?
Search – “They find you”
and
Direct Marketing – “You find them”
10. Search 80’s
Search
• Yellow Pages
• Directory Listings
• Trade Industry Publications
• Trade Industry Events
– They find you
– Positioning
– Some measurable responses
– Very easy type of marketing
11. Search Now
Search
• Search Engine Optimisation
• Digital Asset Optimization
– Global search now available
– Global Positioning/Ranking
– Full measurable responses
– Not as easy, constant monitoring
12. Direct Marketing 80’s
Direct Marketing
• Telemarketing
• Sales Calls
• Face to face
• Relationship Management
• Direct Mail
• Direct Gifts
– You find them!
– You choose your clients.
– You understand their needs.
– Seen as too hard
– Seen as unglamorous
13. Direct Marketing 80’s
Direct Marketing
• Telemarketing
• Sales Calls
• Face to face
• Relationship Management
• Direct Mail
• Direct Gifts
– You find them! BUT...
– You choose your clients. DM is seen by many to
be either dead, or is
– You understand their needs. “advertising’s ugly
step sister”.
– Seen as too hard
– Seen as unglamorous
14. Direct Marketing Now
Direct Marketing
• Database driven
• Personalisation Software
• Digital Print
• Email
• PURLS
• Barcodes
• Mobile Phone Advertising – TXT/SMS, QR Codes, MMS
• Web and Mobile Phone Applications
“In many people’s minds Direct marketing is under appreciated and under valued in our current world
which focuses on all things social (networking, media).
That's because successful DM is hard work and doesn't have the glamour of Twitter, blogs, wikis,
YouTube etc.
Today's hiring managers are caught up in shiny objects that distract management from pursuing
actions that have a long history of generating significant amounts of profitable revenue.”
- Pat McGraw, McGraw Marketing
15. Direct Marketing Now
Direct Marketing
– Creativity in real world applications
– Allows for cross-media campaigns
– Strategic – a well designed plan of action
– One good strategy – Run many times
– Very good return on investment
– Set yourselves apart from competition
– Fully measurable responses
– Reaches where broadcasting can’t
16. The Common Factor in 2009?
BROADCASTING
(Online)
DIRECT MARKETING
SEARCH
Databases
17. Tools of Direct Marketing
• Database
– Segmented Marketing
• Geographic – region, country, climate, area density
• Demographic – age, gender, ethnicity, language,
socioeconomic, education
• Psychographic – personality, lifestyle, value, attitude
• Behavioural – purchasing history, loyalty
George S. Day (Professor of Marketing at the Wharton School of Business,
Pennsylvania, USA) describes two models of segmentation
• the top-down approach: You start with the total population and divide it into
segments.
• the bottom-up approach: You start with a single customer and build on that
profile.
“Create a list of people you want to do business with.”
18. Tools of Direct Marketing
• Personalisation Software
– XMPie
• Image and Graphic Personalization
• Data-Driven Charts & Graphs
19. Tools of Direct Marketing
• Digital Print
• Short run
• Fast turn around
• Variable
• Email
• PURLS
23. Case Studies
• Agricultural
Nufarm Limited
– NuFarm Limited sells its products through distributors
– Promote two products to the North American market
– Raise company and product brand awareness
• Personalised, three dimensional mail to 1000 distributors
•One thousand distributors received a box
•Labelled “We’ve got your back mate”
•a back scratcher
•PURL to a landing page
24. Case Studies
• Agricultural
Nufarm Limited
• Personalised postcard to prospective end users
•More than 9,000 current and prospective
end users received a postcard that used
the same imagery and slogan
•PURL to a landing page
25. Case Studies
• Agricultural
Nufarm Limited
• Offers used to drive people to the landing page
– a chance to win a prize valued at $2,500
– a chance to win an instant prize of merchandise worth $25 to $500
– Once they visited the personalized URL, they were notified if they were
an instant prize winner or entered into the Grand Prize drawing for the
$2,500-valued prize
• 46% response rate out of the 1,000 boxes sent to distributors
• 6.7% response rate out of 9,000+ cards
• 1,162 unique visits to personalized URLs
• 1,078 of those 1,162 site visitors (93%) completed all pages of the
• personalized URL
28. Case Studies
• Retail - loyalty
QUALITY STORES THANKQ PROMOTION
• Increase sales in existing customer base for promoted
merchandise.
• Drive sales into other categories through cross-shopping offers.
• Mother’s Day promotional flyer was
sent to male customers
• Newsletter contained promotional
offers selected based on the customer’s
purchase history
• Promoted merchandise had a 51% lift
in sales per name mailed.
• 18% incremental lift in average dollars
spent per customer.
29. Case Studies
• Retail - loyalty
Sainsbury's Personalised Birthday Greeting
• Improve shoppers relationship with store
• Provide a free gift in keeping with buying habits
• Personalise images as well as copy
• Increased redemption rate to more than 50%, which is 50% higher than previous
methods had generated
30. Case Studies
• Retail - loyalty
Shoe Carnival
• Connect with customers who had not visited a Shoe Carnival store
in sixty days or more
• Offer inactive customers an incentive to shop within a fixed period of
time
• Response rate of more than 26%
•Net sales (after discounts) of more than $200,000
31. Case Studies
• Retail - loyalty
Specialty Retailers
• Retain customers after they move to new locations
• Communicate with the customer within the first 30 to 60 days in his
or her new location
• Coupon redemption rates as high as 42%
•Repeat foot traffic in stores from new movers after the initial coupon redemption
32. Case Studies
• Online Retail
ebay
– Personalised direct mail to eBay’s top clients
– PURL address provided
– PURL launched a web app that built a personalised page
– Increased auction sales
www.ebayfaves.com/mpanaggio
33.
34. Footnotes
• Direct Marketing with VDP doesn’t replace the need for good
copywriting. In many cases it requires more effective copy.
• People always buy for personal, selfish reasons.
• Copy that speaks to them about what matters to them.
• Always offer incentives for the clients to make the next step on the
direct marketing path.